social media marketing update - wordpress.com · 2019-09-27 · social media marketing update year...
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SOCIAL MEDIA MARKETING UPDATE
Year to Date: 1 January-1 September 2019
Our Social Media Accounts
How are we doing? Likes:
• Facebook likes up 5,891Average 737 per month
• Twitter likes up 531Average 67 per month
• Instagram likes up 2,292Average 287 per month
How are we doing? Reach:• Facebook We reach around 225,000 people per month
1.8 million in the last 8 monthsAiming for 2.8 million reach in 2019
• Twitter Average 150,000 impressions per month1.2 million impressions in the last 8 monthsAiming for around 1.8 million impressions in 2019
• Instagram Average 16,000 people reached per monthReach of 130,000 in the last 8 monthsAiming for around 200,000 reach in 2019
Highlights of the year
Tolls Campaign Photo Competition
•Outline: A photo competition with all attractions and activities featured in the video given as prizes (totalling 12). 3 prizes per week over 4 weeks in August 2019.
•Objective: To encourage the general public to share their #MyForestofDeanmoments with us, post their photos/videos on social media using the hashtag, engage with and follow our social media accounts, increase posts about the Forest.
•Targeting: People within max 1.5 hours drive across both Severn Bridges after tolls removal December 2018.
Photo Competition: Reach8 posts: 1 per week for each competition. 1 winner per week.
Advertising total budget = £300. First post £150 boost, all following 3 posts £50 each.
Facebook: Total reach (paid and organic): 114,441
Twitter: Total impressions: 12,464
Instagram: Total reach: 7,781
Total reach: 134,686
Photo Competition: WinnersWe had around 400 photos and videos entered into the competition. #MyForestofDean has now been used over 700 times on Instagram.
Winning photos chosen with consideration of our campaign themes of adventure, fun, nature, heritage, food & drink.
Social Media Best Practice
• Follow us• Engage with us – like, share and retweet• Promote our campaigns, website and our area• Tell us your news• Send us your photos
We are #DeanWye
Use:
#LeafPeepersWelcome
#MyLeafPeepDeanWye
http://www.wyedeantourism.co.uk/leafpeeperswelcome
Coming Up
•Autumn Colours – Leaf Peeping
•October Half-Term
•Halloween
•Bonfire Night/Fireworks
•Christmas
•New Year
Send your events to [email protected]
