social media matters
DESCRIPTION
I had the opportunity to speak last weekend to the Quebec Community Network Group, here are the slides I used in that presentation. I’ll also be blogging next week on the tools I used for social media participation and answering some specific questions the crowd at the QCNG had for me.TRANSCRIPT
![Page 1: Social Media Matters](https://reader034.vdocuments.net/reader034/viewer/2022042713/5453a211af795911308b54f3/html5/thumbnails/1.jpg)
a presentation by Ian Capstickto the Quebec Community
Groups Network
Social Media &Community Building
on a shoestring budget
![Page 2: Social Media Matters](https://reader034.vdocuments.net/reader034/viewer/2022042713/5453a211af795911308b54f3/html5/thumbnails/2.jpg)
2005: 60% of traffic came from Google 2009: 65% comes from social media
- Véronique Marino at #rendezvous09 Citizens Media Conference
![Page 3: Social Media Matters](https://reader034.vdocuments.net/reader034/viewer/2022042713/5453a211af795911308b54f3/html5/thumbnails/3.jpg)
0 15 30 45 60
Very believable
Somewhat believable
Not Very believable
Not at all believable
I’m not sure
Private Initiation Corporate Initation
![Page 4: Social Media Matters](https://reader034.vdocuments.net/reader034/viewer/2022042713/5453a211af795911308b54f3/html5/thumbnails/4.jpg)
0 18 35 53 70
More
Same
Less
Is this budget for social media more or less than what it was last year?73%
15%12%
No budgetSocial Media BudgetRefused
Do you have a budget devoted specifically to social media?
![Page 5: Social Media Matters](https://reader034.vdocuments.net/reader034/viewer/2022042713/5453a211af795911308b54f3/html5/thumbnails/5.jpg)
During BC election the Tyee asked its’ audience to donate to cover the costs of election coverage. They thought they could raise $5000.
They raised $25,000.
- David Beers, founder of the Tyee, #rendezvous09
![Page 6: Social Media Matters](https://reader034.vdocuments.net/reader034/viewer/2022042713/5453a211af795911308b54f3/html5/thumbnails/6.jpg)
This is not social media.
![Page 7: Social Media Matters](https://reader034.vdocuments.net/reader034/viewer/2022042713/5453a211af795911308b54f3/html5/thumbnails/7.jpg)
This is social media.
![Page 8: Social Media Matters](https://reader034.vdocuments.net/reader034/viewer/2022042713/5453a211af795911308b54f3/html5/thumbnails/8.jpg)
worldwide R E A C H in an instant
![Page 9: Social Media Matters](https://reader034.vdocuments.net/reader034/viewer/2022042713/5453a211af795911308b54f3/html5/thumbnails/9.jpg)
Where it all started
![Page 10: Social Media Matters](https://reader034.vdocuments.net/reader034/viewer/2022042713/5453a211af795911308b54f3/html5/thumbnails/10.jpg)
“Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media supports the human need for social interaction with technology.” - Wikipedia
![Page 11: Social Media Matters](https://reader034.vdocuments.net/reader034/viewer/2022042713/5453a211af795911308b54f3/html5/thumbnails/11.jpg)
Infinite connections, yet only some matter
![Page 12: Social Media Matters](https://reader034.vdocuments.net/reader034/viewer/2022042713/5453a211af795911308b54f3/html5/thumbnails/12.jpg)
Connected conscious, global intelligence
![Page 13: Social Media Matters](https://reader034.vdocuments.net/reader034/viewer/2022042713/5453a211af795911308b54f3/html5/thumbnails/13.jpg)
Connecting Canadians
![Page 14: Social Media Matters](https://reader034.vdocuments.net/reader034/viewer/2022042713/5453a211af795911308b54f3/html5/thumbnails/14.jpg)
Humans gather
![Page 15: Social Media Matters](https://reader034.vdocuments.net/reader034/viewer/2022042713/5453a211af795911308b54f3/html5/thumbnails/15.jpg)
Unfamiliar territory
![Page 16: Social Media Matters](https://reader034.vdocuments.net/reader034/viewer/2022042713/5453a211af795911308b54f3/html5/thumbnails/16.jpg)
The cocktail party principal
![Page 17: Social Media Matters](https://reader034.vdocuments.net/reader034/viewer/2022042713/5453a211af795911308b54f3/html5/thumbnails/17.jpg)
Diversity of opinion
![Page 18: Social Media Matters](https://reader034.vdocuments.net/reader034/viewer/2022042713/5453a211af795911308b54f3/html5/thumbnails/18.jpg)
Power of the crowd vs. power of one
![Page 19: Social Media Matters](https://reader034.vdocuments.net/reader034/viewer/2022042713/5453a211af795911308b54f3/html5/thumbnails/19.jpg)
Finding the right tools: fish or build?
![Page 20: Social Media Matters](https://reader034.vdocuments.net/reader034/viewer/2022042713/5453a211af795911308b54f3/html5/thumbnails/20.jpg)
Social media salad
![Page 21: Social Media Matters](https://reader034.vdocuments.net/reader034/viewer/2022042713/5453a211af795911308b54f3/html5/thumbnails/21.jpg)
![Page 22: Social Media Matters](https://reader034.vdocuments.net/reader034/viewer/2022042713/5453a211af795911308b54f3/html5/thumbnails/22.jpg)
YouTube
![Page 23: Social Media Matters](https://reader034.vdocuments.net/reader034/viewer/2022042713/5453a211af795911308b54f3/html5/thumbnails/23.jpg)
Wikipedia
![Page 24: Social Media Matters](https://reader034.vdocuments.net/reader034/viewer/2022042713/5453a211af795911308b54f3/html5/thumbnails/24.jpg)
![Page 25: Social Media Matters](https://reader034.vdocuments.net/reader034/viewer/2022042713/5453a211af795911308b54f3/html5/thumbnails/25.jpg)
Linked In
![Page 26: Social Media Matters](https://reader034.vdocuments.net/reader034/viewer/2022042713/5453a211af795911308b54f3/html5/thumbnails/26.jpg)
Flickr
![Page 27: Social Media Matters](https://reader034.vdocuments.net/reader034/viewer/2022042713/5453a211af795911308b54f3/html5/thumbnails/27.jpg)
Social media work-flow
![Page 28: Social Media Matters](https://reader034.vdocuments.net/reader034/viewer/2022042713/5453a211af795911308b54f3/html5/thumbnails/28.jpg)
Key to success
![Page 29: Social Media Matters](https://reader034.vdocuments.net/reader034/viewer/2022042713/5453a211af795911308b54f3/html5/thumbnails/29.jpg)
New growth area
![Page 30: Social Media Matters](https://reader034.vdocuments.net/reader034/viewer/2022042713/5453a211af795911308b54f3/html5/thumbnails/30.jpg)
Social Media building materials
![Page 31: Social Media Matters](https://reader034.vdocuments.net/reader034/viewer/2022042713/5453a211af795911308b54f3/html5/thumbnails/31.jpg)
“Customers can evaluate the worth of products and services at levels not possible
before. Employees share formerly secret information about corporate strategy,
management, and challenges. To collaborate effectively, companies ... have no choice but
to share intimate knowledge...”- Don Tapscott, author & researcher
![Page 32: Social Media Matters](https://reader034.vdocuments.net/reader034/viewer/2022042713/5453a211af795911308b54f3/html5/thumbnails/32.jpg)
Social Capital Creation
![Page 33: Social Media Matters](https://reader034.vdocuments.net/reader034/viewer/2022042713/5453a211af795911308b54f3/html5/thumbnails/33.jpg)
Social Capital Evaporation
![Page 34: Social Media Matters](https://reader034.vdocuments.net/reader034/viewer/2022042713/5453a211af795911308b54f3/html5/thumbnails/34.jpg)
Trolls and other demons
![Page 35: Social Media Matters](https://reader034.vdocuments.net/reader034/viewer/2022042713/5453a211af795911308b54f3/html5/thumbnails/35.jpg)
the iPhone “ it ” factor
![Page 36: Social Media Matters](https://reader034.vdocuments.net/reader034/viewer/2022042713/5453a211af795911308b54f3/html5/thumbnails/36.jpg)
ideas matter to those who create them
![Page 37: Social Media Matters](https://reader034.vdocuments.net/reader034/viewer/2022042713/5453a211af795911308b54f3/html5/thumbnails/37.jpg)
Perspective is everything
![Page 38: Social Media Matters](https://reader034.vdocuments.net/reader034/viewer/2022042713/5453a211af795911308b54f3/html5/thumbnails/38.jpg)
If you can’t count it, it didn’t happen
![Page 39: Social Media Matters](https://reader034.vdocuments.net/reader034/viewer/2022042713/5453a211af795911308b54f3/html5/thumbnails/39.jpg)
Keeping your eye on the goal
![Page 40: Social Media Matters](https://reader034.vdocuments.net/reader034/viewer/2022042713/5453a211af795911308b54f3/html5/thumbnails/40.jpg)
Social media crash diet?
![Page 41: Social Media Matters](https://reader034.vdocuments.net/reader034/viewer/2022042713/5453a211af795911308b54f3/html5/thumbnails/41.jpg)
Don’t get it? Ask the community
![Page 42: Social Media Matters](https://reader034.vdocuments.net/reader034/viewer/2022042713/5453a211af795911308b54f3/html5/thumbnails/42.jpg)
Remember the “cocktail party” principal