social media outsourcing: 10 must ask questions & online video promotion: tips to get your video...

™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are Trademarks of their respective entities. All rights reserved.

OUTSOURCING SEO AND SOCIAL MEDIA

&

VIDEO PROMOTION STRATEGIES

TH E A P P L I CATI ON OF N E W M E D I A I N CON S U M E R E N G A G E M E N T ON L I N E

www.OnlineMediaToday.com

™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are Trademarks of their respective entities. All rights reserved. 03/18/10

Workshop Objectives

o Hiring a Social Media Expert: 10 Must Ask Questions

o Video for Business: Promotion Strategies

o Best Practices for On-Site Optimizationo SEO 101 – An Overviewo Best Practices – What Pros Doo Outsourcing SEO – What to Consider

You will learn what to ask when outsourcing SEO & Social Media campaigns as well as best practices for SEO and Video Optimization.

Keys

Homework

Take Notes

Resources

Explore Strategies to Grow Your Business Online


About Jim Gibson

o Serve SMB Clientso Internet, Telecom, Real Estate,

MLM, Non-Profito About Jim Gibson

Areas of Expertise:

o Search Engine Marketing (SEM)o Search Engine Optimization (SEO)o Social Media Optimization (SMO)o Cause Marketingo Online Community Developmento Company/User Reputation Managemento User Generated Content (UGC) Management

Certified Search Engine

Marketing Professional

http://www.quakedog.com/


Question #1

“Should I perform social media in-house or hire outside pros?”

Inside Staff Outside Agency

Pros Cons Pros Cons

Full Control Expense Resident Experts Not Customized

Dedication Employee Issues Speed & Reach Lack of Control

Create Internal Buzz

Lack of Expertise Direct From Afar Limited Knowledge of the Company

Knows Company, Culture, Customers

Poor Execution Goal Oriented Doesn’t Understand Culture

Flexibility Learning Curve Massive Arsenal No Customer Experience

Before thinking about outsourcing social media, be sure that you first figure it out for yourself.


Outsourcing SEO


Question #2

“How much social media experience does your firm have?”

o Years performing social media

o Number/type of clientso # Employees who’s primary function is social mediao Senior social media staff bioso Company blog – is it current?o Social media profiles (Company/Execs/Staff)


Question #3

“How well do you handle your own social media?”

o FaceBook fanso Twitter followers vs followingo Update frequency (including blog)o Broadcaster vs reciprocalo Custom designed pageso Value-added content

http://grader.com


Question #4

“How do you integrate traditional marketing with social media?”

o Solicit opinions and feedbacko Channel promotions & give-awayso Make social networks easy to find by incorporating:

• Website links to social networks• Sharing widgets• Embedded email signatures• Multi-Media• Marketing collateral• Press Releases


Question #5

Who handles social media in your firm?

o Senior Staffo Junior account execso Internso Outsourced/overseas


Question #6

“How do you measure ROI in Social Media campaigns?”

Impact Metrics

o Click-throughso Impressionso Followerso Page viewso Interactionso Bookmarks

84% of social media users do not measure ROI!Source: eMarketer

ROI =(Return – Cost)/Cost

Must Assign a Monetary Value


Question #7

What is your process in performing a social media campaign?


Hub & Spoke

LinkedIn

Groups

Twitter

YouTube

FaceBookTechnorati

Blog

Digg

Create

Syndicate Reciprocate

Communicate


Question #8

“What tools do you use to manage & report for clients?”


Question #9

“Can you show case studies that demonstrate your

capacity to deliver results for your clients?”


Question #10

“What is a social media virtual assistant and is that a good

way to go for managing my social media campaigns?”

Benefits:

o Recommend right SM platformso Quickly set up & interconnect profileso Proficient with toolso Connect with appropriate networking groupso Manage updates and content syndicationo Understands SM protocolso Help to define goalso Can be significant cost savings Avoid!!


About Michael Gier


Strategies to Promote Your Video’s!

Video


• Home Page Introduction• About Us• Testimonials• Landing Pages• Product Demonstrations

Video Components

The Video Possibilities Are Endless

Video


Video

Add Video to Your Site


Video

Spokesperson Walks Onto Your Website


Video

Spokesperson Walks Onto Your Website Header


Video

The Entire Header Is A Video With Spokesperson, Graphs, Pictures, Etc.


Video

When Someone Leaves Your Site Use A Popup With

A Spokesperson To Encourage Them to Buy!


“Free Tips” - Opt In Email Subscriptions

Video

Create a series of video tips with real beneficial information.

Show the first one, then have a sign up form below the video

so that customers can opt in for future video’s sent by email.


Video

Questions and AnswersYou are an expert in your field so answer 4 or 5

questions that would be important to your potential clients.


Studies show an estimated 90% of people would rather watch a video, than read about your company.

Average Conversion Rate For Text Only Sites - 1%

Average Using Video - 12%

Video

If you don’t use video, you’re missing out!


Video For Internet Marketing Is A Must!

Video

The goal is to bring customers to your website.

It’s a fact, Google is placing a much higher value on videos and is

giving top search engine placements to them.

With this advantage and the traffic it can generate, video

marketing has become a very popular marketing method in the

online market space.


Video

Ideas For Ways to Promote Your Video Online


Video

www.tubemogul.com

Upload your video once using tubemogul.com and they will

add your video to every video sharing site you’ve chosen.


Video

Use Google and Delicious to find video blogs that post interesting

online videos and email them about your video.

Email blogs that talk about your videos topic. If your video is about

animals then email pet blogs.

Post your video in applicable discussion boards

and busy forums. Be sure what you post is

pertinent to the forum, and of course always

read and stick to their rules.



Upload your video to Facebook and MySpace.

Video


Tell those following you on Twitter.

If your video is newsworthy you may want to send out a press release.


Video

Produce and release creative and entertaining video’s often. The

more video’s out there, all properly optimized, the better.


The thumbnail is very important. Using

the right one will catch peoples

attention so make it sharp, clear, eye

catching and related to your video.

Just as important is a catchy title to

persuade people to watch your video.


Video

Viral Video Marketing is far more cost effective than direct mailing, pay per

click ads, or even search engine marketing when promoting your site.

Viral video marketing generates a high, fast response rate

because people enjoy the video and pass it on to others.


Viral Video Marketing


Video

Creativity creates the buzz! Provide an element of surprise and humor.

Spend the time needed to create a compelling or entertaining video so

that people want to pass it on to their friends, making it viral.

You can even base it upon news worthy events or situations.

Have your friends forward your video to people they know, add it to their

MySpace page, bookmark it on social bookmarking sites, add it as a

favorite on YouTube, etc.


Viral Video Marketing


Video

Implement These Strategies and Watch

Your Business Grow Tremendously.


Don’t Miss Out!

www.onlinemediatoday.com


www.OnlineMediaToday.com/social-media.html

FIND US ON…


Our Next Workshop

April 15th, 2010


www.meetup.com/Online-Media-Today-Internet-Marketing-Workshops

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social media outsourcing: 10 must ask questions & online video promotion: tips to get your video...

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