Growing Your Business with Social Media

Growing Your Business with Social Media

Courtney Englehttp://courtneyengle.com

http://SocialMobileLocalMarketingPros.com

Courtney Englehttp://courtneyengle.com

http://SocialMobileLocalMarketingPros.com

http://courtneyengle.com/speaking/social-media-overview/

Workshop GoalsWorkshop Goals

• Build networking skills online

• Increase website traffic

• Increase sales

• Optimize ROI of efforts online

• Build networking skills online

• Increase website traffic

• Increase sales

• Optimize ROI of efforts online

Course OutlineCourse Outline• Discover

• Who’s already talking about you?

• What is your competition doing?

• Plan

• Establish your presence

• Create your routine

• Adjust

• Discover

• Who’s already talking about you?

• What is your competition doing?

• Plan

• Establish your presence

• Create your routine

• Adjust

What are your goals?What are your goals?

• Be discovered in search results

• Sell products or services

• Customer service

• Client relations

• Educate or train use of your product/service

• Generate leads

• Be discovered in search results

• Sell products or services

• Customer service

• Client relations

• Educate or train use of your product/service

• Generate leads

Social Media StrategySocial Media Strategy• Are your customers likely to be online?

• Are you ready to handle negativity

• How will you incorporate this into people’s daily jobs?

• How will you measure results?

• How long are you willing to give it a try?

• What’s your willingness to experiment, take risks, and adjust your plans?

• Are your customers likely to be online?

• Are you ready to handle negativity

• How will you incorporate this into people’s daily jobs?

• How will you measure results?

• How long are you willing to give it a try?

• What’s your willingness to experiment, take risks, and adjust your plans?

What is YOUR Strategy?What is YOUR Strategy?

• Who is your audience?Who is your audience?

• Customers & clientsCustomers & clients

• Media agenciesMedia agencies

• B2B or networking for referralsB2B or networking for referrals

• Who do you want to attract?Who do you want to attract?

• What are the needs of your business?What are the needs of your business?

Prioritizing Your StrategyPrioritizing Your Strategy

• Which sites or platforms?

• Who will manage?

• Who has access?

• Ideal client profile

• Which sites or platforms?

• Who will manage?

• Who has access?

• Ideal client profile

Staking your claimStaking your claim

Where to focusWhere to focus

• Where are your customers?

• What will help you reach your goals?

• B2B or Referrals?

• What’s happening on your website?

• Where are your customers?

• What will help you reach your goals?

• B2B or Referrals?

• What’s happening on your website?

ListenListen

OutpostsOutposts

Your DashboardYour Dashboard

HootsuiteHootsuite

Content & MethodsContent & Methods

Stand OutStand Out

Know Your GoalKnow Your Goal

ManagementManagement

Social Media PolicySocial Media Policy

• Human Resources

• Legal

• Human Resources

• Legal

• Goal: increase leads for product/service

• Strategy: build blog traffic with links to product/service

• Measurement: views (Google Analytics) shares, comments, replies

Call to Action

Preparing your presence

Preparing your presence

Company / Personal BIOCompany / Personal BIO

• What your company provides What your company provides (products or services) (products or services)

• How they benefit the person reading How they benefit the person reading your profile. your profile.

• What do you do and why should What do you do and why should they care?they care?

• Link to specific page in your websiteLink to specific page in your website

Call to ActionCall to Action

• Graphics linking to Graphics linking to ““landinglanding”” page page

• Learn about youLearn about you

TwitterTwitter

• Replies & MentionsReplies & Mentions

• DM (direct message)DM (direct message)

• ListsLists

LinkedInLinkedIn

• Profile

• Contacts

• Groups

• Jobs

• Inbox

• Companies

• News

• More

• Answers

• Skills

• Apps

• Company Pages

• Profile

• Contacts

• Groups

• Jobs

• Inbox

• Companies

• News

• More

• Answers

• Skills

• Apps

• Company Pages

FacebookFacebook

• Personal Profile (Timeline)Personal Profile (Timeline)

• Business / Fan PageBusiness / Fan Page

• EventsEvents

• GroupsGroups

• ListsLists

• TickerTicker

• AppsApps

• GamesGames

Google PlusGoogle Plus

• Personal Profile

• Photos

• Circles (lists)

• Hangouts

• Business Pages

• Games

• Personal Profile

• Photos

• Circles (lists)

• Hangouts

• Business Pages

• Games

Available Info:Available Info:

• Website checklistWebsite checklist

• Social Profiles checklistSocial Profiles checklist

• Location & directory surveyLocation & directory survey

Contact Info:Contact Info:

• Courtney@CourtneyEngle.com

• http://courtneyengle.com

• http://smlmp.com