social media overview
TRANSCRIPT
![Page 1: Social Media Overview](https://reader031.vdocuments.net/reader031/viewer/2022013101/55a0ceda1a28ab1b728b458d/html5/thumbnails/1.jpg)
Grow BusinessBy 15-25% by taking
real-time ownership ofpreferred information gateways
and by cultivating trust.
A Case Study by Jeff Greene
![Page 2: Social Media Overview](https://reader031.vdocuments.net/reader031/viewer/2022013101/55a0ceda1a28ab1b728b458d/html5/thumbnails/2.jpg)
Don’t start conversations. Join them.1. Listen, engage and adapt to the preferred demands of your
customers
2. Provide pleasing customer experiences
3. Give consumers ultimate control of the information exchange
To Attract “Profitable Engagement”
Think & act
differently
![Page 3: Social Media Overview](https://reader031.vdocuments.net/reader031/viewer/2022013101/55a0ceda1a28ab1b728b458d/html5/thumbnails/3.jpg)
Seize the best opportunities to grow.
B-to-B Decision MakersNow spend 1% of their timebuying.
They spend 99% researching & talking to each other
by winning consumer
trust.
Four out of five online users are active in either creating,
participating in or reading some form of social content at least once
a day –Forrester Research/January 2011.
![Page 4: Social Media Overview](https://reader031.vdocuments.net/reader031/viewer/2022013101/55a0ceda1a28ab1b728b458d/html5/thumbnails/4.jpg)
Real-time searchable?
Java script offers a pop
up summary so I don’t
have to click, unless
interested in reading more.
Instantly user friendly!
![Page 5: Social Media Overview](https://reader031.vdocuments.net/reader031/viewer/2022013101/55a0ceda1a28ab1b728b458d/html5/thumbnails/5.jpg)
Why capitalize on engagement?
![Page 6: Social Media Overview](https://reader031.vdocuments.net/reader031/viewer/2022013101/55a0ceda1a28ab1b728b458d/html5/thumbnails/6.jpg)
Why trust the reverse exchange?
![Page 7: Social Media Overview](https://reader031.vdocuments.net/reader031/viewer/2022013101/55a0ceda1a28ab1b728b458d/html5/thumbnails/7.jpg)
Three “tough” b-to-b customers.
Good Grows Around Profitable Engagement with Them
![Page 8: Social Media Overview](https://reader031.vdocuments.net/reader031/viewer/2022013101/55a0ceda1a28ab1b728b458d/html5/thumbnails/8.jpg)
Miles the Executive Buyer
Controls oversight or policy creationSets strategy parameters & ensures that the final solution
is in alignment with the corporate vision
Can either include or exclude a solution from the strategy
Sets the “macro-vision” for the solution
Often has veto power and can wield it any time for any reason
![Page 9: Social Media Overview](https://reader031.vdocuments.net/reader031/viewer/2022013101/55a0ceda1a28ab1b728b458d/html5/thumbnails/9.jpg)
Miles the Executive Buyer
![Page 10: Social Media Overview](https://reader031.vdocuments.net/reader031/viewer/2022013101/55a0ceda1a28ab1b728b458d/html5/thumbnails/10.jpg)
Miles the Executive Buyer
![Page 11: Social Media Overview](https://reader031.vdocuments.net/reader031/viewer/2022013101/55a0ceda1a28ab1b728b458d/html5/thumbnails/11.jpg)
Sally the Mid-Level “Influencer”
Exerts power with the decision-making and decision-makersBut does not control the budget or final purchase authority.
Will help find other key buyers and help clarify their opinions
Is typically at arms length over the decision
Resides at any level of the organization, including outside
advisor
Level of impact on the decision may vary from minimal to
involved
![Page 12: Social Media Overview](https://reader031.vdocuments.net/reader031/viewer/2022013101/55a0ceda1a28ab1b728b458d/html5/thumbnails/12.jpg)
Sally the Mid-Level “Influencer”
![Page 13: Social Media Overview](https://reader031.vdocuments.net/reader031/viewer/2022013101/55a0ceda1a28ab1b728b458d/html5/thumbnails/13.jpg)
Sally the Mid-Level “Influencer”
![Page 14: Social Media Overview](https://reader031.vdocuments.net/reader031/viewer/2022013101/55a0ceda1a28ab1b728b458d/html5/thumbnails/14.jpg)
Ruby the Technical Buyer
Focused Attention to Every DetailDoes not have final budget control, but is trusted to know if the solution fits
the requested specification to the letter?
Sets technical requirements at the investigative stage
Ensures that requirements are met in the final solution
Focused on features and product/service details
![Page 15: Social Media Overview](https://reader031.vdocuments.net/reader031/viewer/2022013101/55a0ceda1a28ab1b728b458d/html5/thumbnails/15.jpg)
Ruby the Technical Buyer
![Page 16: Social Media Overview](https://reader031.vdocuments.net/reader031/viewer/2022013101/55a0ceda1a28ab1b728b458d/html5/thumbnails/16.jpg)
Ruby the Technical Buyer
![Page 17: Social Media Overview](https://reader031.vdocuments.net/reader031/viewer/2022013101/55a0ceda1a28ab1b728b458d/html5/thumbnails/17.jpg)
Give customers the control they crave.
![Page 18: Social Media Overview](https://reader031.vdocuments.net/reader031/viewer/2022013101/55a0ceda1a28ab1b728b458d/html5/thumbnails/18.jpg)
Help Them Build valuable relationships.
Not now
![Page 19: Social Media Overview](https://reader031.vdocuments.net/reader031/viewer/2022013101/55a0ceda1a28ab1b728b458d/html5/thumbnails/19.jpg)
Then … get engaging & personal.
![Page 20: Social Media Overview](https://reader031.vdocuments.net/reader031/viewer/2022013101/55a0ceda1a28ab1b728b458d/html5/thumbnails/20.jpg)
Thru ALL points of interaction.
NoIf not, please enter a new
contact number now.
![Page 21: Social Media Overview](https://reader031.vdocuments.net/reader031/viewer/2022013101/55a0ceda1a28ab1b728b458d/html5/thumbnails/21.jpg)
Share relevant information everywhere.
Support
![Page 22: Social Media Overview](https://reader031.vdocuments.net/reader031/viewer/2022013101/55a0ceda1a28ab1b728b458d/html5/thumbnails/22.jpg)
Share relevant information everywhere.
Support
![Page 23: Social Media Overview](https://reader031.vdocuments.net/reader031/viewer/2022013101/55a0ceda1a28ab1b728b458d/html5/thumbnails/23.jpg)
Share relevant information everywhere.
Support
![Page 24: Social Media Overview](https://reader031.vdocuments.net/reader031/viewer/2022013101/55a0ceda1a28ab1b728b458d/html5/thumbnails/24.jpg)
Share relevant information everywhere.
Support
![Page 25: Social Media Overview](https://reader031.vdocuments.net/reader031/viewer/2022013101/55a0ceda1a28ab1b728b458d/html5/thumbnails/25.jpg)
Reward loyalty.
Support
![Page 26: Social Media Overview](https://reader031.vdocuments.net/reader031/viewer/2022013101/55a0ceda1a28ab1b728b458d/html5/thumbnails/26.jpg)
Offer useful applications.
![Page 27: Social Media Overview](https://reader031.vdocuments.net/reader031/viewer/2022013101/55a0ceda1a28ab1b728b458d/html5/thumbnails/27.jpg)
Discover people’s passions.
![Page 28: Social Media Overview](https://reader031.vdocuments.net/reader031/viewer/2022013101/55a0ceda1a28ab1b728b458d/html5/thumbnails/28.jpg)
Be timely without being predictable
It’s good business to show people how to save!
![Page 29: Social Media Overview](https://reader031.vdocuments.net/reader031/viewer/2022013101/55a0ceda1a28ab1b728b458d/html5/thumbnails/29.jpg)
Provide better customer experiences.
![Page 30: Social Media Overview](https://reader031.vdocuments.net/reader031/viewer/2022013101/55a0ceda1a28ab1b728b458d/html5/thumbnails/30.jpg)
Provide real-time value.
![Page 31: Social Media Overview](https://reader031.vdocuments.net/reader031/viewer/2022013101/55a0ceda1a28ab1b728b458d/html5/thumbnails/31.jpg)
Send obvious, clear calls to action.
Keep up with me, send me this only after you discover that I need this.
![Page 32: Social Media Overview](https://reader031.vdocuments.net/reader031/viewer/2022013101/55a0ceda1a28ab1b728b458d/html5/thumbnails/32.jpg)
Eliminate Anxiety.
OUCH!!!! ! !
![Page 33: Social Media Overview](https://reader031.vdocuments.net/reader031/viewer/2022013101/55a0ceda1a28ab1b728b458d/html5/thumbnails/33.jpg)
Find out what people need to learn.
saving
budgeting
investing
Micro-segments
![Page 34: Social Media Overview](https://reader031.vdocuments.net/reader031/viewer/2022013101/55a0ceda1a28ab1b728b458d/html5/thumbnails/34.jpg)
Promote forward thinking.
![Page 35: Social Media Overview](https://reader031.vdocuments.net/reader031/viewer/2022013101/55a0ceda1a28ab1b728b458d/html5/thumbnails/35.jpg)
Good grows from micro-segmentation.
![Page 36: Social Media Overview](https://reader031.vdocuments.net/reader031/viewer/2022013101/55a0ceda1a28ab1b728b458d/html5/thumbnails/36.jpg)
Join conversations.
![Page 37: Social Media Overview](https://reader031.vdocuments.net/reader031/viewer/2022013101/55a0ceda1a28ab1b728b458d/html5/thumbnails/37.jpg)
Join conversations.
32,298 fans … now they must be encouraged to
1. Bring up customer service issues 2. Ask for answers.
![Page 38: Social Media Overview](https://reader031.vdocuments.net/reader031/viewer/2022013101/55a0ceda1a28ab1b728b458d/html5/thumbnails/38.jpg)
Encourage profitable dialogue.
This response also drives followers to Twitter …
FYI, RT=Re-Tweet
Ask people to let you share with them, not sign up
![Page 39: Social Media Overview](https://reader031.vdocuments.net/reader031/viewer/2022013101/55a0ceda1a28ab1b728b458d/html5/thumbnails/39.jpg)
Address problems.
No, don’t drive 35+. http://bit.ly/voOYx
Try our remote deposit options first!
![Page 40: Social Media Overview](https://reader031.vdocuments.net/reader031/viewer/2022013101/55a0ceda1a28ab1b728b458d/html5/thumbnails/40.jpg)
Resonate Visually
![Page 41: Social Media Overview](https://reader031.vdocuments.net/reader031/viewer/2022013101/55a0ceda1a28ab1b728b458d/html5/thumbnails/41.jpg)
Provide links to useful online tools.
![Page 42: Social Media Overview](https://reader031.vdocuments.net/reader031/viewer/2022013101/55a0ceda1a28ab1b728b458d/html5/thumbnails/42.jpg)
Send links to timely messages.
Shop efficiently!!!
![Page 43: Social Media Overview](https://reader031.vdocuments.net/reader031/viewer/2022013101/55a0ceda1a28ab1b728b458d/html5/thumbnails/43.jpg)
Command instant attention.
You’ve got :02 seconds!!!
![Page 44: Social Media Overview](https://reader031.vdocuments.net/reader031/viewer/2022013101/55a0ceda1a28ab1b728b458d/html5/thumbnails/44.jpg)
Don’t … Thump or Blast!
![Page 45: Social Media Overview](https://reader031.vdocuments.net/reader031/viewer/2022013101/55a0ceda1a28ab1b728b458d/html5/thumbnails/45.jpg)
Show the willingness to listen.
Build trust by allowing people to answer honestly. Don’t put words in people’s mouth!
![Page 46: Social Media Overview](https://reader031.vdocuments.net/reader031/viewer/2022013101/55a0ceda1a28ab1b728b458d/html5/thumbnails/46.jpg)
Make people hungry to do business.
![Page 47: Social Media Overview](https://reader031.vdocuments.net/reader031/viewer/2022013101/55a0ceda1a28ab1b728b458d/html5/thumbnails/47.jpg)