Social Media for Personal Branding

Using New Media to be

‘The Hunted’

Traditional Prospecting Model• Linear Process• # Calls>>#Contacts>>#Presentations>># Sales• Cold Calls=Numbers Game• Warm Calls=Quality of Introduction “Referrals”

UVP

Cold Calls

Direct Mail

Door Hangers

Sell Sheets

Seminars

Knock on Doors

Hand Out Business Cards

Limited Universe of Prospects

Time & Space Dependant

Newsletter

Social Media Prospecting Model

UVP

Social Networking

Comment Marketing

Blog Posts

Webinars

Follow on Microblogs

Larger Universe ofProspects

Time & Space Independant

RSS Feeds

Website Capture Form

V Card Widget

What is Social Media?

an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio

The 5 Essential Disciplines of Social Media

• Monitoring

• Blogging

• Social Networking

• Microblogging

• Multimedia Marketing

Monitoring

• To Close a Sale:– Make contact with prospects– Handle their objections to their satisfaction

• Social Media Tools make it easy to “listen in” on the conversation online

• Meet prospects where they gather and participate.

Blogging

• Blogs do 6 Things for your Business– Deliver Fresh Content

• News • Updates• Ideas• Client Interviews & Testamonials• Referral Partner Guest Posts

– Increase Traffic to your Brand– Generate Return Visitors– Establish you as a Thought Leader– Generate Main Stream Media Publicity– Develop Relationships

Social Networking

• 6 Degrees of Separation

• FOAF=Friend of a Friend or “friends you have not met yet”

• Who does your network know that is a good prospect?

• How do you engage with them?

Microblogging

• It can help you connect and network with prospects and business associates

• It allows you real time access to what is being said about your organization, product, service or brand. More importantly, it allows you to reply back helping you manage your brand and reputation online.

• It can provide you with a steady stream of ideas, content, links, resources and tips about your areas of expertise and interest.

• It helps to extend the reach of your thought leadership, blog posts and other content

• It allows you to promote your products and services directly to a target audience.

Multimedia Marketing

• TV, Radio and Commercials all rolled into one.

• On Demand delivery of messages.– This does two things:

• It allows your prospect to take in the information at their own pace and in their own time. This can allow for greater absorption of your message.

• It allows you to better use your time to drive other prospecting tasks that will ultimately allow you to reach a wider audience by utilizing your time more wisely.