social media platform roles
DESCRIPTION
@JPedde's presentation on August 25th for the monthly BizBuzz seminars. This powerpoint discusses where to start using the Big ThreeTRANSCRIPT
#BizBuzz
Utilizing & Understanding The “Big 3”(Facebook, LinkedIn, Twitter)
Social Media Platforms• Where do you start?
What’s Your Purpose?
• Is it to…– …Build Community?– …Increase Sales?– …Create Company/Product Awareness?– …Broaden Customer Service?
What’s Your Audience?
• B2B Linked In / Twitter• B2C Facebook / Twitter• Everyone Blog
Linked In
• Create a Company Profile• Sign Company Employees Up w/ Profiles• Join Groups Related to Your Industry– Social Media Marketers (ex.)– Community Managers (ex.)
– Alliance Created: Relocation & Social Media
• A place for Community• Ask questions via status message = call to
action• Post Links Related to Industry Topics• Combine Facebook Ads with Contests
Twitter• Conversation• …Conversation• … … CONVERSATION
• “When Should You Jump in? When there’s business value in the conversation.” – Trust Agents
• Tools: Tweetdeck, Hootsuite, Echofon• RT’s & @’s in your feed• Search hashtags (#) for keywords, INTERACT
Tips
• Don’t Try to Please Everyone• Quicker Isn’t Always Better• Patience.• Your Product Has to Meet a Need• Start with a strategy before jumping in
Questions?
@RelocationAlly / @JPedde
www.slideshare.net/relocationally