social media presentation by rob gardner
DESCRIPTION
How to build Social Capital.TRANSCRIPT
Private & Confidential Cass Business School October 2014
How to build Social CapitalPlease get in touch
https://twitter.com/robertjgardner
https://uk.linkedin.com/in/robertjgardner
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Private & Confidential Cass Business School October 2014
I asked a few of my contacts on Twitter, and this is what they said.
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Private & Confidential Cass Business School October 2014 3
Private & Confidential Cass Business School October 2014 4
Private & Confidential Cass Business School October 2014
I asked a few of my contacts on Twitter, and this is what they said.
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Private & Confidential Cass Business School October 2014
I asked a few of my contacts on Twitter, and this is what they said.
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Private & Confidential Cass Business School October 2014
Known, Liked and Trusted!
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Private & Confidential Cass Business School October 2014
The Importance of Building Social Capital
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Financial Capital
Social
Capital
Intellectual
Capital
The Accumulation
of Wealth (£)
The learning and
development of
knowledge, skills
and expertise
Your network
(“Asset”) of social
contacts, personal
and professional
“more ways to ask
for help”
Known,
Liked, & Trusted
Private & Confidential Cass Business School October 2014
Kevin Bacon is less than 4 degrees away
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Private & Confidential Cass Business School October 2014
In fact I am only 3 degrees away!
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Private & Confidential Cass Business School October 2014
How can you measure and track your impact
Activity, Audience & Authority
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Private & Confidential Cass Business School October 2014
How can you measure and track your impact
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Private & Confidential Cass Business School October 2014
How can LinkedIn Help you?
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Private & Confidential Cass Business School October 2014
Case Study: Dan Mikulskis
How to use LinkedIn to build your Profile and Credibility
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Private & Confidential Cass Business School October 2014
You have to start somewhere…
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Private & Confidential Cass Business School October 2014
…but progress is fast
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Private & Confidential Cass Business School October 2014
…and there is lots of relevant, interesting and useful content
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Private & Confidential Cass Business School October 2014
…as well as a big Twitter presence from serious & relevant institutions
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Private & Confidential Cass Business School October 2014
Easy to filter the signal from the noise
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Private & Confidential Cass Business School October 2014
What next?
Start creating your own content
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Private & Confidential Cass Business School October 2014
…and over time you discover what works for you
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Private & Confidential Cass Business School October 2014
Using twitter and LinkedIn as “distribution” platforms, readership and therefore credibility grows
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Private & Confidential Cass Business School October 2014
The “leverage” really starts to increase as you interact with others
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Private & Confidential Cass Business School October 2014
Particularly around conferences and events
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Private & Confidential Cass Business School October 2014
LinkedIn helps you to grow your Social Capital, through interactions, mentions and content-sharing
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Private & Confidential Cass Business School October 2014
…. And grows
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Private & Confidential Cass Business School October 2014
With powerful results
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Private & Confidential Cass Business School October 2014
Please Connect and Stay in Touch
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Please get in touch
https://twitter.com/robertjgardner
https://uk.linkedin.com/in/robertjgardner