social media presentation for lead 578

23
HOW TO MAKE #SOCIALMEDIA WORK FOR YOU IN #STUDENT AFFAIRS

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Page 1: Social Media presentation for LEAD 578

HOW TO MAKE

#SOCIALMEDIAWORK FOR YOU IN

#STUDENT AFFAIRS

Page 2: Social Media presentation for LEAD 578

Grace Bagunu @gracebagunu

#SoMeLEAD578

Page 3: Social Media presentation for LEAD 578

You have a Facebook account.

More than 1.3 billion active users*

On average, users log in to Facebook for

over 640 million minutes each month*

Popular Student Affairs groups/pages:

NASPA Region VI

NASPA Student Affairs Administrators in

Higher Education

*Source: http://www.statisticbrain.com/facebook-statistics/

Page 4: Social Media presentation for LEAD 578

How are you connecting on FB?

Page 5: Social Media presentation for LEAD 578

You started a Twitter Account

More than 645 million accounts

About 115 million are “active” users log into Twitter every month

40% of Twitter users don’t tweet but watch other people tweet

Source: http://www.statisticbrain.com/twitter-statistics/

Page 6: Social Media presentation for LEAD 578

How can Twitter work for you?

Page 7: Social Media presentation for LEAD 578

You’ve heard about LinkedIn

Over 313 million members

There are various student affairs groups on

linked in, such as:

Student Affairs Community Service Network

Group

NASPA Region VI

Source: http://press.linkedin.com/about

Page 8: Social Media presentation for LEAD 578

So are you LinkedIn?

Page 9: Social Media presentation for LEAD 578

What’s Instagram?

Launched on October 6, 2010

Over 200 million users with over 20 billion

photos uploaded

On average, 60 million photos are shared

each day

Source: http://instagram.com/press/

Page 10: Social Media presentation for LEAD 578

A picture is worth 1000 words…

Page 11: Social Media presentation for LEAD 578

Ten Guiding Questions for Student

Affairs Bloggers

1. What is your niche?

2. What is your brand?

3. What platform and technological tools should you use?

4. What is your blog design and what does it convey?

5. How can you be authentic in the way you represent yourself?

6. How will you promote your blog?

7. How can you unify all of our digital presences (or not at all)?

8. How can you interpret your traffic data and analytics?

9. How can you responsibly write, cite, and give credit?

10. How can you engage the student affairs community, Including positive and negative interactions?

#SAwrites

Page 12: Social Media presentation for LEAD 578

Write. Post. Educate.

Page 13: Social Media presentation for LEAD 578

New Social Media

Yelp

Classmates.com

Four Square

Pinterest

Snapchat

Yik Yak

Page 14: Social Media presentation for LEAD 578

Yik Yak App

Page 15: Social Media presentation for LEAD 578

Is #socialmedia working for

you?

Networking

Job

Searching

Professional

Developmen

t

Page 16: Social Media presentation for LEAD 578

….or against you?

Page 17: Social Media presentation for LEAD 578

Google yourself…

Page 18: Social Media presentation for LEAD 578

What do you see?

Page 19: Social Media presentation for LEAD 578

So…do you like what you see?

Page 20: Social Media presentation for LEAD 578

Make #socialmedia Work For You

Page 21: Social Media presentation for LEAD 578

Be a Digital Citizen

Visit http://www.digitalcitizenship.net

Page 22: Social Media presentation for LEAD 578

Steps you can take

Follow on Twitter

@naspa6

@naspaNed

@naspatweets

@acpa

@josieahlquist

@ericstoller

@sherrymallory

@levesterjohnson

Join the NASPA Region

VI group on Facebook

Follow @naspa6 on

Instagram

Subscribe to the

NASPARVI YouTube

channel

Join the NASPA Region

VI group on LinkedIn

Like the NASPA –

Student Affairs

Administrators in Higher

Education Facebook

page

Page 23: Social Media presentation for LEAD 578

GRACE BAGUNU @GRACEBAGUNU

QUESTIONS?