social media seo
Post on 20-Oct-2014
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DESCRIPTION
The convex of Social Media and SEO continues to grow. This presentation highlights how you can utilize your social media efforts to improve your search engine optimization.TRANSCRIPT
Social Media SEO
@BooyahAgency #BooyahSocial
Social Media
“People don’t buy from companies. They buy from people.”
@BooyahAgency #BooyahSocial
Social Media Growth
Source: The Pew Research Center’s Internet & American Life Project tracking surveys, 2002-2011.
@BooyahAgency #BooyahSocial
Social Media Spend
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Social Media Industry Statistics
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HOW SOCIAL MEDIA INFLUENCES ORGANIC SEARCH
@BooyahAgency #BooyahSocial
Social sharing such as sharing & tweeting
are a component of organic search
ranking factor
Bing has direct relationship with Facebook
and uses the info as a ranking factors.
Google does not have direct level access to Facebook data. But is steadily emerging and is showing signs of ranking preference among Google account holders.
@BooyahAgency #BooyahSocial
Google Search Results
@BooyahAgency #BooyahSocial
Facebook – Bing Search Results
@BooyahAgency #BooyahSocial
Starts with Shareable Content
@BooyahAgency #BooyahSocial
Most Shareable Content
• Succinct posts
• Photos and videos
• Facts, tips & quotes
• Relevant and timely
• Call-to-action (ask questions, like this, share this, fill in the blanks)
Facebook’s Edge Rank Formula
@BooyahAgency #BooyahSocial
• Build Authoritative Presence (Profile) on a Social Media Outlet
• Building Social Audience to Share Content
How To Use Social Media for SEO
@BooyahAgency #BooyahSocial
Make It Be Seen
Be sure to optimize your social profile so that users can find you on the web:
1. Include target keywords (ex: healthcare provider, etc.) in the description about the company
2. Provide anchor text (ex: SEO Consultants) where ever possible throughout the account.
3. Optimize Image File Names (ex: Online Search Consultants.png) & Alt Tags (PPC Advertisers) when able.
@BooyahAgency #BooyahSocial
LinkedIn Social SEO Example
@BooyahAgency #BooyahSocial
Facebook Company Page
@BooyahAgency #BooyahSocial
Twitter Company Profile
@BooyahAgency #BooyahSocial
LinkedIn Company Profile
@BooyahAgency #BooyahSocial
YouTube Company Channel
@BooyahAgency #BooyahSocial
Wikipedia Company Profile
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Social Sharing Sites
@BooyahAgency #BooyahSocial
Social is More Then Facebook
Source: http://mashable.com/2011/08/19/stumbleupon-social-traffic/
@BooyahAgency #BooyahSocial
Earn Rankings Boost
More Searchers Biased to Seeing Your Stuff
Social Sharing SEO Cycle
• Growing your social network and sharing socially creates a virtuous cycle of marketing/influence.
Create Share-Worthy Content
Share Socially
Get Natural Links through Visibility
Earn More Social Followers
Network Amplification Grows Reach
Win the Internet
@BooyahAgency #BooyahSocial
Troy Lerner [email protected] 303-345-6619
facebook.com/Booyah
twitter.com/BooyahAgency
linkedin.com/company/booyah-
online-advertising/