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Social Media Sessions “Facebook Analytics” Alan Long Snr. Account Director

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Social Media Sessions. “Facebook Analytics” Alan Long Snr . Account Director. Today’s Insights. Facebook Insights Australian Facebook Performance Report Competitive Benchmarking. Social Media Sessions. Facebook Insights. Understand the performance of your Page. - PowerPoint PPT Presentation

TRANSCRIPT

Page 1: Social Media Sessions

Social Media Sessions

“Facebook Analytics”

Alan LongSnr. Account Director

Page 2: Social Media Sessions

Today’s Insights

• Facebook Insights

• Australian Facebook Performance Report– Competitive Benchmarking

Social Media Sessions

Page 3: Social Media Sessions

Facebook Insights

• Understand the performance of your Page.

• Learn which content resonates with your audience.

• Optimise how you publish to your audience so that people will tell their friends about you.

Social Media Sessions

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Social Media Sessions

Facebook Insights

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Facebook Insights

Social Media Sessions

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Facebook Insights

Social Media Sessions

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Facebook Insights

Social Media Sessions

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Facebook Insights

Social Media Sessions

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Facebook Insights

Social Media Sessions

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Facebook Insights

Social Media Sessions

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Facebook Insights

Social Media Sessions

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Facebook Insights

Social Media Sessions

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Facebook Insights

Social Media Sessions

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Facebook Insights

Social Media Sessions

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Facebook Insights

• The 4 most important insights– Engaged Users & Virality by post.

• What type of posts work best?

– Reach• Number of people you are reaching more frequently, your core

audience.• Where are people coming from – look for breadth.

– Likes• Look for spikes in activity and understand what underpinned.

– Ppl Talking About• Measure of engagement, can access competitive data to benchmark

and compare.

Social Media Sessions

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Facebook Performance Report

Social Media Sessions

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Facebook Performance Report

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Alan [email protected]

+61 3 9696 7473


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