social media strategies
TRANSCRIPT
Social Media Strategies
PresentedNovember 2010
ByJackie ReauGDC Social Media
Social Media Revolution
http://www.youtube.com/watch?v=lFZ0z5Fm-Ng
Why should you use social media• Positions company as a thought leader, innovator
with targeted influencers• Customer service/engagement with instant
interaction/results• Organic search engine optimization with strategic
tagging• Share your content, control your message• Capture competitive intelligence
Social Media Revolution
Social Media Strategies
Presented toFirstGroup America
November 2010
Competitive Analysis Review
Social Media Strategies
Presented toFirstGroup America
November 2010
Jackie ReauGDC Social Media
Getting started• Purpose/objective
– Marketing/positioning/branding– Customer service engagement
• Retrain your brain – Incorporate social media into your lifestyle
• Develop a strategic yet spontaneous editorial schedule for your social media conversation
• Recruit and train your staff, colleagues to help• Educate your customers/clients on where to find you and
how to use social media with traditional efforts
Create and share your social media network
• Always link social media to your web site• Create your own content with videos, photos and
upload• Recruit expert bloggers for your site to create your
own “beat” writers• Tag social media content like you would Google the
information: “best student transit”• Create a social media team to activate plan
Measurement
• Create a quarterly scorecard to add to your marketing matrix– Web site traffic– Facebook Fan Page fans, offers, engagements– Twitter followers, engagements– Youtube views, comments– Blog views, comments– Response to exclusive offers with promo codes