social media strategy - plan your channels right from the get-go
DESCRIPTION
A short presentation that talks about the three pillars of Social Media: Audience, Content and Community. Was given to Small Business audience on 22nd Oct 2014TRANSCRIPT
SOCIAL MEDIA STRATEGY
ALIN WAGNER-LAHMY
PEOPLE DO BUSINESS WITH PEOPLE THEY
LIKE AND TRUST
3 ELEMENTS OF SOCIAL MEDIA STRATEGY
Audience
Community
Content
AUDIENCE•Demographic
•Interests
•Where they are hanging out online?
Male65+UK
FamousRich
DEMOGRAPHICS ISNT ENOUGH
WHERE IS YOUR AUDIENCE
WHERE IS YOUR AUDIENCE
Your formal Presence
Your Business Arena
Your SEO Juice
Your next Talent
Inspire others
Show Personality
Top engaging content
OPTIMAL SOCIAL MEDIA MIX
Monday Tuesday Wednesday
Holidays & Observances Mother's day Main Campaign Mother's day coupon Mother's day coupon Mother's day coupon
Facebook x times a daypost at which hours
x times a daypost at which hours
x times a daypost at which hours
Twitter x times a daypost at which hours
x times a daypost at which hours
x times a daypost at which hours
LinkedIn x times a daypost at which hours
x times a daypost at which hours
x times a daypost at which hours
Newsletters Main topic send at optimal timeToday's Blog Post The Perfect Mohter's day CEO column
Create a Social Media Editorial Calendar – remember, Timing is EVERYTHING
CONTENT STRATEGY
•People are interested in topics, not products: Take ownership of an Interest/topic : Styling, Beauty, lifestyle (e.g. @mayhem)
•Don't broadcast, engage
•Provide useful tips
•Use Personal voice (community manager)
COMMUNITY LEADERSHIP
•Your CEO and Community Manager are the end-all-be-all of your social media presence
•People relate with personality
•Passion brings trust and engagement
