connecting your parks and rec community with the right marketing channels
TRANSCRIPT
Connecting your Parks and Rec.
Community with the Right Marketing
Channels
Duncan M. Stokes, BA, CIM
Duncan has over 12 years managerial experience, having served as the Executive Director of Snoman Inc., Director of Communications with the MS Society of Canada, MB Division and more recently as the Development & Communications Associate with Winnipeg Harvest. Duncan has valuable understanding and insight on managing a non-profit, provincial association as well as sound background in recreation and sport. He also has extensive education and experience in communications, marketing, project and event management.
Who are the customers?
Age group
Household Income
Gender
Location
Options to consider for marketingNewspapers Radio TV
And the one everyone most organizations are embracing at some level…
Social Media
Electronic
Social Media
How to Choose?
Demographics
Age group
Household Income
Gender
Location
What do we say?What we message is defined by who we are talking to…
How we message is defined by who we’re talking to…
Consistent messaging
A portal for information
REMEMBER
In conclusion 1. Determine your audience
2. Pick your tool(s)
3. Execute, evaluate, revise and repeat
Questions
Duncan M. Stokes, BA, CIMExecutive DirectorRecreation Connections Manitoba103 -145 Pacific AvenueWinnipeg, MB R3B 2Z6(204) [email protected]