1. .Social Media: The Next Steps for You and Your BusinessSeptember 18, 201438 Everett St | Allston, Massachusetts 02134 | 617-254-5000 | www.ovrdrv.com#NEDMA/@NEDMABob Cargill (@cargillcreative)Director of Social Media, Overdrive Interactive

2. 2.Social MediaSocial media are digital, online andand Internet tools and technologiesthat are used for creating, sharing anddiscussing news, information, opinionsAnd experiences with other human beings.Bob Cargill www.anewmarketingcommentator.com 3. 3.Top Social Media SitesSource: http://techcrunch.com/2013/12/30/pew-social-networking/,TechCrunch, 73% Of U.S. Adults Use Social Networks, Pinterest Passes Twitter InPopularity, Facebook Stays On Top, December 30, 2013 4. 4.#Socialnomics 2014 by Erik Qualmanhttp://youtu.be/zxpa4dNVd3c 5. 5.Social Media Strategic Plan Establish a team. Agree on your objectives. Understand your audience. Research the influencers. Study the competition. Develop your content. Consider paid activity. Identify your channels. Choose your tools. Define success. Build a foundation. Deploy your tactics. Monitor your activity. Measure the results. Adjust course as necessary. 6. 6.Blogs Circa 1994 (Over 250* Million Today)A blog (short for web log) isa personal or professionalwebsite that is frequentlyupdated with written posts(including outbound links)and images that are archivedin reverse chronologicalorder.*Estimates Vary GreatlyBob Cargill www.anewmarketingcommentator.com 7. 7.LinkedIn 03 (Over 300 Million Users Today)LinkedIn is asocial networkingwebsite for peoplein professionaloccupations.Source: WikipediaBob Cargill www.anewmarketingcommentator.com 8. 8.YouTube 05 (Over One Billion Users Today)Founded inFebruary2005, YouTubeallows billionsof people todiscover, watchand shareoriginally-createdvideos.Source: YouTubeBob Cargill www.anewmarketingcommentator.com 9. 9.Twitter 06 (Over 250 Million Users Today)Twitter is a free social networking and micro bloggingservice that allows its users to send and read otherusers updates (otherwise known as tweets), which aretext-based posts of up to 140 characters in length.Source: WikipediaBob Cargill www.anewmarketingcommentator.com 10. 10.Facebook 04 and 06 (Over 1.25 Billion Users Today)Facebook, formerly The Facebook, is a free-accesssocial networking website that is operated and privatelyowned by Facebook, Inc. Users can join networksorganized by city, workplace, school, and region toconnect and interact with other people. People can alsoadd friends and send them messages, and update theirpersonal profiles to notify friends about themselves.Source: WikipediaBob Cargill www.anewmarketingcommentator.com 11. 11.Pinterest 10 (Over 40 Million Users Today)Pinterest is a virtual pinboard. Pinterest allows you to organizeand share all the beautiful things you find on the web. You canbrowse boards created by other people to discover new things andget inspiration from people who share your interests.People use boardsto plan theirweddings,decorate theirhomes, and sharetheir favoriterecipes.Source: PinterestBob Cargill www.anewmarketingcommentator.com 12. 12.Instagram 10 (Over 200 Million Users Today)Instagram is an online mobile photo-sharing, video-sharingand social networking service that enables its usersto take pictures and videos, and share them on a variety ofsocial networking platforms....Source: WikipediaBob Cargill www.anewmarketingcommentator.com 13. 13.Google+ 11 (Over 1.6 Billion Users Today)Google+ (pronounced and sometimes written as Google Plus,sometimes abbreviated as G+) is a multilingual social networkingand identity service owned and operated by Google Inc..Source: WikipediaNot just onesite, but alayer overmany Googleproperties.Bob Cargill www.anewmarketingcommentator.com 14. 14.Vine 12 (Over 40 Million Users Today)Vine is a short-form video sharing service. Founded inJune 2012, it was acquired by microblogging websiteTwitter in October 2012, just prior to its official launch. Theservice allows users to record and edit six-second longlooping video clips, which can be then published throughVine's social network and shared on other services suchas Facebook and Twitter. Vine's app can also be used tobrowse through videos posted by other users, along withgroups of videos by theme, and trending videos.Source: WikipediaBob Cargill www.anewmarketingcommentator.com 15. 15.Why People Use Social Media1. Its my job.2. I enjoy making new friends.3. Its a great way to keep up with the news.4. I dont want to be left behind.5. I like sharing pictures and videos.6. Its how I stay in touch with friends, relatives, colleagues & clients.7. Its how everyone communicates nowadays.8. Its easy.9. It helps my search engine rankings.10. I like talking to celebrities.11. Its where I go for customer service.12. It saves me time.13. I like to express my opinions.14. My favorite stores and brands are using it.15. I use it to screen job candidates.Bob Cargill www.anewmarketingcommentator.com 16. 16.Why People Use Social Media16. Its free.17. Its where I turn for help and support.18. I like the immediacy of it.19. People expect me to be using it.20. Im a writer.21. People answer questions about practically anything there.22. I like to influence others.23. I enjoy a good argument.24. I use it to promote my work.25. I like listening to others.26. Im lonely.27. Im not shy.28. I need to keep up with the younger generation.29. My employer encourages it.30. I like being a publisher of my own content.Bob Cargill www.anewmarketingcommentator.com 17. 17.Why People Use Social Media31. I use it for networking.32. I like technology.33. I like anything to do with the Internet.34. Im a people person.35. I have to keep up with the competition.36. Its how customers and prospects find me.37. I want to be known as a thought leader.38. I care about my brand.39. I like checking in from restaurants, concerts & other special events.40. My online reputation is important to me.41. It leads to sales.42. It leads to donations.43. I hate talking on the phone.44. Im tired of email.45. Im looking for a new job.Bob Cargill www.anewmarketingcommentator.com 18. 18.Why People Use Social Media46. Im in front of a computer all day anyway.47. Its fun.48. I like the camaraderie.49. I enjoy getting feedback.50. Id be bored without it.Bob Cargill www.anewmarketingcommentator.com 19. 19.Why People Dont Use Social Media1. Im too busy.2. Its just a fad.3. Its only for young people.4. Its not my job.5. What would I say?6. Im successful without it.7. Im not interesting enough.8. It terrifies me.9. Ill get a lot of spam.10. Its a waste of time.11. Im afraid of getting negative commentsand criticism.12. I prefer to use the phone.13. Theres no ROI.14. I cant write.15. I know nothing about computers.Bob Cargill www.anewmarketingcommentator.com 20. 20.Why People Dont Use Social Media16. I dont like to brag.17. I have enough friends already.18. It takes too much time.19. I dont want anyone to see my picture.20. Its impersonal.21. I dont want complete strangers following me.22. I dont care what someone else had for lunch.23. Id rather meet in person.24. Im too shy.25. I dont want the responsibility.26. Im in front of the computer enough already.27. Itll get you into trouble.28. I dont want to get hacked.29. I dont know how to use it.30. I like my privacy.Bob Cargill www.anewmarketingcommentator.com 21. 21.Why People Dont Use Social Media31. I dont want anyone at the office to know anything about mypersonal life.32. Its too complicated.33. I guess Im just old-fashioned.34. Ive got better things to do with myself.35. I just dont get it.36. I dont like change.37. My computer will get a virus.38. Im too tired.39. Im too old.40. Its too personal.41. Im afraid Ill be stalked.42. My company doesnt allow it.43. I dont have a smartphone.44. I dont want to embarrass myself.45. I have too much to lose.Bob Cargill www.anewmarketingcommentator.com 22. 22.Why People Dont Use Social Media46. I prefer email.47. I dont want my friends from high school to find me.48. Theres too much to learn.49. Its too much work.50. I wouldnt know where to begin.Bob Cargill www.anewmarketingcommentator.com 23. 23.The Benefits of Using Social Media Learning More about the Industry in Which You Work Establishing Yourself as a Thought Leader Sharing Knowledge with Friends, Followers and Fans Building a Network of Loyal Support Keeping Up with New Technology and Tools Extending Your Reach to a New Audience ofConstituents Developing a Better and Bigger Brand Attracting New Business Leads and Sales Getting Found More Frequently Online Managing Your Business and Personal Reputation Tracking Your Influence on the Web Cozying Up to CelebritiesBob Cargill www.anewmarketingcommentator.com 24. 24.Social Media Comparison InfographicSource: https://leveragenewagemedia.com/blog/social-media-infographic/ 25. 26.Twitter 06 (Over 250 Million Users Today)Twitter is a free social networking and micro bloggingservice that allows its users to send and read otherusers updates (otherwise known as tweets), which aretext-based posts of up to 140 characters in length.Source: WikipediaBob Cargill www.anewmarketingcommentator.com 26. 27.How to Use TwitterChoose Your Handle and PasswordComplete Your ProfileReview other Account InformationCustomize for Your Mobile PhoneSet Up Your Email NotificationsChoose a Design or Customize Your OwnFind and Follow OthersTweet RegularlyUse Direct Messages, @Replies and MentionsFavorite and RetweetCreate ListsUse from Your Smartphone and TabletConsider TweetDeck, Hootsuite and other Twitter DashboardsBob Cargill www.anewmarketingcommentator.com 27. 28.Choose Your Handle and PasswordYour handleis your nameon Twitter in15 charactersor less.Bob Cargill www.anewmarketingcommentator.com 28. 29.Complete Your ProfileYour photo, knownas your avatar,appears along withyour tweets. Youwant it to be a close-upshot of yourhappy face.Bob Cargill www.anewmarketingcommentator.com 29. 30.Complete Your ProfileChoose aheader, enteryour name, addyour location,include awebsiteand write yourbio in under 160characters.Bob Cargill www.anewmarketingcommentator.com 30. 31.Review other Account InformationThose who have you intheir address book canfind your Twitter handle.Receive location-specifictrendsand TweetsBob Cargill www.anewmarketingcommentator.com 31. 32.Customize for Your Mobile PhoneDecide whichnotifications youwant to receive onyour phone.Bob Cargill www.anewmarketingcommentator.com 32. 33.Set Up Your Email NotificationsChoose whichTwitter activitiesyou want to learnabout via email.Bob Cargill www.anewmarketingcommentator.com 33. 34.Choose a DesignHow your Twitterprofile looks toyou and othersBob Cargill www.anewmarketingcommentator.com 34. 35.or Customize Your OwnYou even have theoption ofuploading yourown custombackground.Bob Cargill www.anewmarketingcommentator.com 35. 36.Custom BackgroundBob Cargill www.anewmarketingcommentator.com 36. 37.Find and Follow OthersFind and follow accounts that share news and infothat is interesting to you.Bob Cargill www.anewmarketingcommentator.com 37. 38.Find and Follow OthersTwitter recommendationsor manual searchBob Cargill www.anewmarketingcommentator.com 38. 39.Find and Follow OthersWhatshappeningnow,tailored formeBob Cargill www.anewmarketingcommentator.com 39. 40.Find and Follow OthersActivityof mynetworkBob Cargill www.anewmarketingcommentator.com 40. 41.Find and Follow OthersSearch your addressbook for friends andcolleagues who areon TwitterBob Cargill www.anewmarketingcommentator.com 41. 42.Find and Follow OthersBrowsetopics ofinterest toyouBob Cargill www.anewmarketingcommentator.com 42. 43.Find and Follow OthersAlsoView Who Others Are Followingon TwitterCheck Out LinkedIn Profiles forTwitter HandlesAndTwellow http://www.twellow.com/Twitter States http://www.twitterstates.com/Twitter Grader http://tweet.grader.com/Hashtags http://hashtags.org/WeFollow http://wefollow.com/Nearby Tweets http://nearbytweets.com/Friend or Follow http://www.friendorfollow.com/Monitter http://monitter.comTwitter Advanced Searchhttps://twitter.com/search-advancedBob Cargill www.anewmarketingcommentator.com 43. 44.Tweet RegularlyBob Cargill www.anewmarketingcommentator.com 44. 45.Use Direct Messages, Replies and MessagesTo send a private DM,your recipient must befollowing you.Bob Cargill www.anewmarketingcommentator.com 45. To reply, click on theReply arrow, type yourreply and hit Tweet.46.Use Direct Messages, Replies and MentionsThe Twitter handle of theperson youre talking toprecedes the text in yourtweetMentions are when you includesomeones handle in your tweet to gettheir attention.Bob Cargill www.anewmarketingcommentator.com 46. When you favorite a tweet, it notonly archives it for you, it tells thesender how much you liked it.47.Favorite and RetweetRetweeting is a smart, easy wayto share other accounts greatcontent.Bob Cargill www.anewmarketingcommentator.com 47. 48.Create ListsTo add someone to your list,go to his or her profile, clickon the silhouette, then clickon Add or remove fromlists in the pull-downmenuBob Cargill www.anewmarketingcommentator.com 48. 49.Twitter ListsTwitter lists are the hiddensecrets of the social sellingworld.Koka SextonDirector of Social Selling, InsideViewHow Do You Create a Twitter List?Social Media TodayJuly 5, 2012Source: http://socialmediatoday.com/koka-sexton/584121/how-do-you-create-twitter-listBob Cargill www.anewmarketingcommentator.com 49. 50.Twitter Lists Allow you to follow specific groups in one at-a-glancestream. Cut through the clutter to highlight those whom aremost important to you. Save you from having to follow each and everyaccount individually. Get the latest news, views, trends and developments,quickly and easily, in particular categories. Curate content similar to how you would via Feedlyand other news aggregators. Provide value to your followers (if your list is public). Recognize and flatter those whom you admire andrespect (again, as long as your list is public).Bob Cargill www.anewmarketingcommentator.com 50. 51.Twitter ListsLike grainsof sand on abeach, thepeopleyou followon Twitterwill slidethroughyour handsunless youputthem inbuckets.-- BobCargillBob Cargill www.anewmarketingcommentator.com 51. 52.How to Create Lists on TwitterFirst, goto yourListspage.Bob Cargill www.anewmarketingcommentator.com 52. 53.How to Create Lists on TwitterClick onthe Createlistbutton.Bob Cargill www.anewmarketingcommentator.com 53. 54.How to Create Lists on TwitterGive your lista name anddescriptionand markyour list eitherpublic orprivate.Bob Cargill www.anewmarketingcommentator.com 54. 55.How to Create Lists on TwitterTo addsomeone toyour list, goto his or herprofile, clickon thesilhouette,then click onAdd orremove fromlists in thepull-downmenu.Bob Cargill www.anewmarketingcommentator.com 55. 56.How to Create Lists on TwitterAdd him or herto your lists bychecking thecorrespondingcheckboxes.Bob Cargill www.anewmarketingcommentator.com 56. 57.How to Create Lists on TwitterView yourlistsmembers.Bob Cargill www.anewmarketingcommentator.com 57. 58.How to Create Lists on TwitterView all yourdifferent lists.Bob Cargill www.anewmarketingcommentator.com 58. 59.How to Create Lists on TwitterView yourlistsmemberstweetsat-a-glance.Bob Cargill www.anewmarketingcommentator.com 59. 60.How to Create Lists on TwitterAdd columns of your lists in TweetDeck for the sake ofconvenience and efficiency. 60. 61.How to Create Lists on TwitterMy list ofmarketing,advertising,PR andsocial mediaagencies onTwitter.Bob Cargill www.anewmarketingcommentator.com 61. 62.How to Create Lists on TwitterMy list ofnonprofitorganizationson Twitter.Bob Cargill www.anewmarketingcommentator.com 62. 63.How to Create Lists on TwitterMy biggestlist,my list ofBoston-areamediaon Twitter.Bob Cargill www.anewmarketingcommentator.com 63. 64.How to Create Lists on Twitter Go to your Lists page. Click on the Create list button. Give your list a name and description. Mark your list either public or private. To add someone to your list, go to his or her profile,click on the silhouette, then click on Add or removefrom lists in the pull-down menu. Add him or her to your lists by checking thecorresponding checkboxes.Bob Cargill www.anewmarketingcommentator.com 64. 65.Use from Your Smartphone and TabletBob Cargill www.anewmarketingcommentator.com 65. 66.How to Use TweetDeck to Schedule Tweets andMonitor Others 66. 67.TweetDeckTweetDeck is a social media dashboard application that you can usefrom the Web, desktop or mobile device to manage Twitter accounts. 67. 68.TweetDeck Arrange your feeds with customizable columns Focus on what matters with powerful filters Schedule Tweets to suit your audience Monitor and manage unlimited accounts Stay up to date with notification alerts for new Tweets 68. 69.TweetDeckTweetDeck, thethird mostpopular Twitterclient...afterHootSuite andTwitter.com.http://maximizesocialbusiness.com/top-25-twitter-clients-top-50-social-media-influencers-9349/ 69. How do youfind the time totweet so often?70.Scheduling Tweets with TweetDeckBenefits: It saves time. You can front-load a weeks worth or more oftweets in one fell swoop. It provides full coverage. You can stay in front of your followers witha steady stream of content on a regular basis in absentia. Its convenient. You dont have to drop everything youre doing atinopportune times to tweet. You can just set it and forget it. 70. 71.Scheduling Tweets with TweetDeckClick onthe NewTweetbutton inthe upperleft-handcorner. 71. 72.Scheduling Tweets with TweetDeckComposeyourtweet inthe openfield.Click ontheScheduleTweetbutton... 72. 73.Scheduling Tweets with TweetDeckandselect adate andtime. 73. 74.Scheduling Tweets with TweetDeckClick onthe blueTweetbutton...and your tweetwill be addedto the Scheduledcolumn. 74. 75.Scheduling Tweets with TweetDeck Click on the New Tweet button in upper left-hand corner. Compose your tweet in the open field. Click on the Schedule Tweet button and select a date and time. Click on the blue Tweet button and your tweet will be added to theScheduled column. 75. 76.Using Columns to Monitor Lists, Hashtags andIndividual Accounts with TweetDeckHow do youfollow so manyBenefits:accounts? It provides invaluable information and insight. You take a muchdeeper dive into key topics, issues and accounts. It keeps you thoroughly up to date. Youre often the first to knowabout breaking news, trends and developments. It helps you sort through the noise. At a glance, you can follow onlythose tweets that are most important to you. 76. 77.Using Columns to Monitor Lists, Hashtags andIndividual Accounts with TweetDeckClick ontheAddColumnbutton (theplus +sign). 77. 78.Using Columns to Monitor Lists, Hashtags andIndividual Accounts with TweetDeckAdd thecolumn ofyourchoice,e.g., Lists,Search(hashtags,accounts),etc. 78. 79.Using Columns to Monitor Lists, Hashtags andIndividual Accounts with TweetDeckClick theblueAddColumnbutton. 79. 80.Using Columns to Monitor Lists, Hashtags andIndividual Accounts with TweetDeckThe columnwill then beadded toyourdashboard. 80. 81.Using Columns to Monitor Lists, Hashtags andIndividual Accounts with TweetDeckYou can usecolumns tomonitor lists,hashtags,accountsand more. 81. 82.Using Columns to Monitor Lists, Hashtags andIndividual Accounts with TweetDeckImaginehaving 60+columns setup inTweetDeck! 82. 83.The List of What You Can Monitor inTweetDeck Columns is Endless Your Favorite Lists Conference Hashtags Contest Hashtags Client Accounts Prospective Clients andEmployers Accounts Competitors Accounts Colleagues Accounts Special Events Accounts Retweetable Accounts News, Sports and Entertainment Accounts Your Favorite Tweets People and Companies You Just Want to Stalk 83. 84.How do you stand out in acrowd of over 241 millionactive Twitter users? 84. 85.10 Ways Your Brand Can Stand Out on Twitter1. Newsjack Whats Hot2. Ask Questions3. Engage with other Brands4. Embrace Your Fans5. Talk about the Weather6. Be Responsive7. Have a Sense of Humor8. Give Something Away9. Be Inspirational10. Share Your Knowledge 85. 86.Newsjack Whats Hot1. Taking advantage of trending news by writing about it as it isbreaking can be a very effective way to inject your brand into theconversation IF it is done in a clever, timely and tasteful manner.The Grammys. The Academy Awards. The Olympics. Special eventslike these are ripe for the picking.For instance, during this years Super Bowl, many brands were playingthe newsjacking game, sharing their quips in real time. 86. 87.Newsjack Whats Hot 87. 88.Newsjack Whats Hot 88. 89.Newsjack Whats Hot 89. 90.Newsjack Whats Hot 90. 91.Newsjack Whats Hot 91. 92.Ask Questions2. Any networker worth his or her salt knows the best way to win overan audience is to show an interest in what others have to say ratherthan to talk about yourself.Ask them anything. The more you ask them questions, the more likelytheyll be trust that youre genuinely interested in their needs, interestsand opinions. The more likely theyll be to do business with you whenthe time comes. 92. 93.Ask Questions 93. 94.Ask Questions 94. 95.Ask Questions 95. 96.Ask Questions 96. 97.Ask Questions 97. 98.Engage With other Brands3. Back in the day, it would have been highly unusual and nearlyimpossible for one brand to talk to another. What would be the point?And without the Internet, there wasnt really a good forum for suchconversation, anyway.Social media changes everything. And today, now that most brandshave the basics of Twitter down, theyre going where no brands havegone before, reaching out to one another for not just casual banter, butstrategically timed engagement. 98. 99.Engage With other Brands 99. 100.Engage With other Brands 100. 101.Engage With other Brands 101. 102.Engage With other Brands 102. 103.Embrace Your Fans4. People follow brands on Twitter for a number of reasons, one ofwhich is for a digital autograph, a change to connect with someone orsomething they adore.One-on-one interaction is ideal. A retweet or a reply goes a long waywith your fans. But if youre too big or too busy to reach out to othersindividually, you can still at least acknowledge those who follow you inone fell swoop and thank them every once in a while. 103. 104.Embrace Your Fans 104. 105.Embrace Your Fans 105. 106.Embrace Your Fans 106. 107.Embrace Your Fans 107. 108.Embrace Your Fans 108. 109.Talk about the Weather5. Whats the one thing people talk about when they have nothing elseto say? The weather! Everyone is interested in the forecast, thetemperature and whether its sunny, raining or snowing outside.The weather is the lowest common denominator of conversation. Its anopportunity for brands to talk about something that has universalappeal. 109. 110.Talk about the Weather 110. 111.Talk about the Weather 111. 112.Talk about the Weather 112. 113.Talk about the Weather 113. 114.Talk about the Weather 114. 115.Talk about the Weather 115. 116.Talk about the Weather 116. 117.Be Responsive6. Given the fact that over 70% of users expect brands to get back tothem on Twitter in under an hour (according to a Lithium Technologiesreport http://searchenginewatch.com/article/2304492/Brands-Expected-to-Respond-Within-an-Hour-on-Twitter-Study), it only makes sense thatthe quicker you respond to those who tag you, the better.Monitor the channel for mentions and questions. Unless theyre trolls,spammers or ridiculously rude people, everyone deserves a timelyresponse. 117. 118.Be Responsive 118. 119.Be Responsive 119. 120.Be Responsive 120. 121.Be Responsive 121. 122.Be Responsive 122. 123.Be Responsive 123. 124.Have a Sense of Humor7. Far too many brands take themselves too seriously on Twitter. Forthem, every single tweet is watered down, devoid of any personalitywhatsoever, never mind a sense of humor. Yet one of the best ways tostand out on this channel is to lighten up every once in a while.Laugh at yourself. Poke fun at others in a harmless, good-naturedway. Dont hesitate to put a smile on the face of your brand. 124. 125.Have a Sense of Humor 125. 126.Have a Sense of Humor 126. 127.Have a Sense of Humor 127. 128.Have a Sense of Humor 128. 129.Have a Sense of Humor 129. 130.Have a Sense of Humor 130. 131.Have a Sense of Humor 131. 132.Give Something Away8. Perhaps the easiest way to stand among the competition for attentionon Twitter is to host a contest or sweepstakes. You dont have tofeature a big prize, either. Anything you have to offer is sure to drawinterest.Make sure you abide by Twitters guidelines, thoughhttps://support.twitter.com/articles/68877-guidelines-for-contests-on-twitter.There are probably more details involved than you realize. But ifyou play by the rules and your prize is desirable, youll likely be delugedwith replies and entries. 132. 133.Give Something Away 133. 134.Give Something Away 134. 135.Give Something Away 135. 136.Give Something Away 136. 137.Give Something Away 137. 138.Be Inspirational9. Whether youre marketing to businesses or consumers, dont forgetthat youre talking to other humans on Twitter. Sure, your ultimateobjective may be to increase lead and sales, but that doesnt happenovernight on Twitter. It happens over time.Start by helping your followers achieve both their personal andprofessional dreams. A little emotion goes a long way toward movingpeople to action and helping them separate the good tweets from thosenot worth their time. 138. 139.Be Inspirational 139. 140.Be Inspirational 140. 141.Be Inspirational 141. 142.Be Inspirational 142. 143.Be Inspirational 143. 144.Share Your Knowledge10. Speaking of being helpful, some of the most popular accounts onTwitter are those that provide insight and information to their followers.Like the most successful thought leaders, they share tips, tricks, factsand figures about the space in which their brands and followers live,work and play. 144. 145.Share Your Knowledge 145. 146.Share Your Knowledge 146. 147.Share Your Knowledge 147. 148.Share Your Knowledge 148. 149.Share Your Knowledge 149. 150.Share Your Knowledge 150. 151.Facebook 04 and 06 (Over 1.25 Billion Users Today)Facebook, formerly The Facebook, is a free-accesssocial networking website that is operated and privatelyowned by Facebook, Inc. Users can join networksorganized by city, workplace, school, and region toconnect and interact with other people. People can alsoadd friends and send them messages, and update theirpersonal profiles to notify friends about themselves.Source: WikipediaBob Cargill www.anewmarketingcommentator.com 151. 152.FacebookCreate an AccountAdd Profile Information and PictureFind FriendsAdjust Your Privacy SettingsShare Updates, Videos, Pictures & MoreTag FriendsLike PagesAdjust NotificationsBuild Photo AlbumsSend Messages and ChatCreate a Page or a GroupUse Insights to Track Page StatsRun AdsLike and Comment on PostsCreate EventsKnow the Difference Between Pages and ProfilesUse from Your Smartphone and Tabletwww.anewmarketingcommentator.com 152. 153.Create an AccountBob Cargill www.anewmarketingcommentator.com 153. Include workexperience,education, contactinformationand more.154.Add Profile Information and PictureBob Cargill www.anewmarketingcommentator.com 154. 155.Find FriendsBob Cargill www.anewmarketingcommentator.com 155. 156.Adjust Privacy SettingsYou can control who sees your posts, picturesand information, even who can look you up onFacebook.Bob Cargill www.anewmarketingcommentator.com 156. Share Updates, Pictures, Videos & MoreShare not just whatsinteresting to you, butwhat you think will beinteresting to yourfriends and fans.157.Bob Cargill www.anewmarketingcommentator.com 157. Tagging creates alink to your friendsprofile.158.Tag FriendsSource: www.facebook.comBob Cargill www.anewmarketingcommentator.com 158. 159.Like PagesWhen you like a page, itscontent will appear inyour news feed.Bob Cargill www.anewmarketingcommentator.com 159. 160.Adjust NotificationsDecide what notifications you want to receiveby email and text.Bob Cargill www.anewmarketingcommentator.com 160. 161.Build Photo AlbumsBob Cargill www.anewmarketingcommentator.com 161. Talk privately with yourfriends via privatemessages or real-time chat.162.Send Messages and ChatSource: www.facebook.comBob Cargill www.anewmarketingcommentator.com 162. 163.Like and Comment on PostsBob Cargill www.anewmarketingcommentator.com 163. 164.Create a Page or a GroupSource: www.facebook.comBob Cargill www.anewmarketingcommentator.com 164. 165.Create a PageBob Cargill www.anewmarketingcommentator.com 165. 166.Create a PageBob Cargill www.anewmarketingcommentator.com 166. Manage page roles to decide who can edit the page,view insights, comment and post as the page, and more.167.Create a PageBob Cargill www.anewmarketingcommentator.com 167. 168.Use Insights to Track Page StatsSource: www.facebook.comUse Insights totrack key metrics ofyour page such aslikes, post reach,engagement, andmore.Bob Cargill www.anewmarketingcommentator.com 168. 169.Source: Statistahttp://www.statista.com/chart/2160/content-postet-by-facebook-brand-pages-worldwide/ 169. 171.Facebook Ads Facebook ads can be created in an ads manager account, or viaBoost Post in the Page admin view. Boosted posts or promoted posts turn organic posts into ads, using thepost text and image or video. No longer limited to the right side of the page, Facebook ads also nowappear in the desktop and mobile news feeds. Right column (or rail) ads use a small image, body copy and headline. News feed ads on desktops and mobile devices mimic organic posts,featuring large format images and include comment, share, and likecapabilities. The logout screen ad is the largest ad unit and may feature a cover photostyle image or video. 170. 172.Facebook Ads Facebook campaigns start with a specific objective, which informs thead format and pricing model. Facebook offers these objectives: Clicks to Website Website Conversions (request for information, hotel booking, etc.) Page Post Engagement (comment, share, like) Page Likes (adds to total fan count) App Installs App Engagement Event Responses (using Facebook event listings) Offer Claims (using Facebook offers) 171. 173.Facebook Ads Facebook ads are targeted based on user profile information and theirconnections. Targeting options include: Age, gender, geography (country, state/region, city, or zip), languages Device, operating system, and connection Interests (e.g., business travelers, casino vacations, etc.) Behaviors (e.g., cruises, family vacations, etc.) Connections (include or exclude users connected to a page, app, or event) Custom Audience (advertisers email database) Ads are charged on a CPC or CPM pricing model CPC advertisers are charged every time a user clicks on their ad CPM advertisers pay for every 1,000 impressions (ad views) 172. 174.Facebook Ad ProductsDesktop News Feed AdRightColumnAdMobile NewsFeed Ad 173. 175.Right Column/Rail Ad: Domain, Page, App, etc. 174. 176.Logout Screen Ad 175. 177.Logout Screen Ad 176. 178.News Feed Ad: Page Posts, Promoted Posts,Events, etc. 177. 179.News Feed Ad: Page Posts, Promoted Posts,Events, etc. 178. 180.News Feed Ad: Page Posts, Promoted Posts,Events, etc. 179. 181.News Feed Ad: Page Posts, Promoted Posts,Events, etc. 180. Create events andinvite your Facebookfriends and followers.Ask them to RSVP toknow who is coming.182.Create EventsBob Cargill www.anewmarketingcommentator.com 181. Know the Difference Between Pages and Profiles183.Source: www.facebook.comBob Cargill www.anewmarketingcommentator.com 182. Use from Your Smartphone and Tablet184.Bob Cargill www.anewmarketingcommentator.com 183. 185.LinkedIn 03 (Over 300 Million Users Today)LinkedIn is asocial networkingwebsite for peoplein professionaloccupations.Source: WikipediaBob Cargill www.anewmarketingcommentator.com 184. 186.How to Use LinkedInComplete your ProfileAdd Links to Presentations and VideosInclude Projects, Presentations and MoreGive and Get RecommendationsGive and Get EndorsementsMake ConnectionsShare Updates and ContentJoin and Create GroupsFollow CompaniesCreate a Company PageSend Updates to Company FollowersUse AnalyticsBob Cargill www.anewmarketingcommentator.com 185. 187.Complete Your ProfileWrite a strong summary ofyour background and listyour experiencewith job descriptions.Bob Cargill www.anewmarketingcommentator.com 186. 188.Complete Your ProfileList yourskills andexpertise.Include education,interests, honors,awards and otherdetails.Bob Cargill www.anewmarketingcommentator.com 187. Add Links to Presentations and Videos189.Bob Cargill www.anewmarketingcommentator.com 188. Include Projects, Publications and MoreYou can add information ona variety of accomplishmentsand achievements.190.Bob Cargill www.anewmarketingcommentator.com 189. 191.Give and Get RecommendationsBob Cargill www.anewmarketingcommentator.com 190. Endorsements are notjust a quick, easy way torecognize yourconnections for theirtalents, but also a greatway for others to providevalidation of your own setof professional skills.192.Give and Get EndorsementsBob Cargill www.anewmarketingcommentator.com 191. Build your own networkby connecting with yourcolleagues and friends inyour industry.193.Make ConnectionsBob Cargill www.anewmarketingcommentator.com 192. Communicate with your contacts via private messages.Ask for leads, referrals, endorsements and more.194.Exchange MessagesBob Cargill www.anewmarketingcommentator.com 193. Establish yourselfas a thoughtleader by sharingyour own contentor articles, videosand other contentthat may berelevant to yournetwork.195.Share Updates and ContentBob Cargill www.anewmarketingcommentator.com 194. 196.Join and Create GroupsBob Cargill www.anewmarketingcommentator.com 195. 197.Follow CompaniesBob Cargill www.anewmarketingcommentator.com 196. 198.Create a Company PageIf your individual account meets specific requirements,create a company page for your business.Bob Cargill www.anewmarketingcommentator.com 197. 199.Create a Company PageYou musthave acompanyemailaddress toset up thepage.Bob Cargill www.anewmarketingcommentator.com 198. 200.Create a Company PageEdit company description, company details, and addadmins who can edit the page.Bob Cargill www.anewmarketingcommentator.com 199. 201.Send Updates to Company FollowersShare updateswith allfollowers orspecify a targetaudience toreceive yourupdates.Bob Cargill www.anewmarketingcommentator.com 200. 202.Use AnalyticsUse Analytics to gatherinfo on engagement, yourfollowers, your pagesvisitors, and more.Bob Cargill www.anewmarketingcommentator.com 201. 203.Pinterest 10 (Over 40 Million Users Today)Pinterest is a virtual pinboard. Pinterest allows you to organizeand share all the beautiful things you find on the web. You canbrowse boards created by other people to discover new things andget inspiration from people who share your interests.People use boardsto plan theirweddings,decorate theirhomes, and sharetheir favoriterecipes.Source: PinterestBob Cargill www.anewmarketingcommentator.com 202. 204.PinterestCreate a Business AccountFollow Relevant TopicsCreate BoardsAdd Relevant PinsRepinningAdd WidgetsVerify Your WebsiteTrack AnalyticsBob Cargill www.anewmarketingcommentator.com 203. 205.Create a Business AccountSource: business.pinterest.comBob Cargill www.anewmarketingcommentator.com 204. 206.Follow Relevant TopicsSource: business.pinterest.comBob Cargill www.anewmarketingcommentator.com 205. 207.Create BoardsSource: pinterest.comUse boards to organizeyour pins and repins.Bob Cargill www.anewmarketingcommentator.com 206. Source: pinterest.com208.Add Relevant PinsBob Cargill www.anewmarketingcommentator.com 207. 209.RepinningSource: pinterest.comBob Cargill www.anewmarketingcommentator.com 208. Add widgets to your other sites so people can find your Pinterest210.Add Widgets to Existing ContentBob Cargill www.anewmarketingcommentator.comSource: pinterest.com 209. Verifying your website will give youaccess to analytics and will help youto show up in search results.Source: pinterest.com211.Verify Your WebsiteBob Cargill www.anewmarketingcommentator.com 210. 212.Track AnalyticsBob Cargill www.anewmarketingcommentator.comSource: pinterest.com 211. 213.Track AnalyticsSource: pinterest.comBob Cargill www.anewmarketingcommentator.com 212. 214.Google+ 11 (Over 1.6 Billion Users Today)Google+ (pronounced and sometimes written as Google Plus,sometimes abbreviated as G+) is a multilingual social networkingand identity service owned and operated by Google Inc..Source: WikipediaNot just onesite, but alayer overmany Googleproperties.Bob Cargill www.anewmarketingcommentator.com 213. 215.Google+Create a Google+ PageChoose a Business TypeEdit Page DetailsVerify Your BusinessClaim Unique URLEdit AppearanceEdit About Me PageAdd Widgets to Existing ContentLink Other Sites to ProfileAdd Mobile RecommendationsView InsightsUse Google AnalyticsBob Cargill www.anewmarketingcommentator.com 214. 216.Create a Google+ PageSource: plus.google.comBob Cargill www.anewmarketingcommentator.com 215. 217.Choose a Business TypeSource: plus.google.comBob Cargill www.anewmarketingcommentator.com 216. 218.Edit Page DetailsSource: plus.google.comBob Cargill www.anewmarketingcommentator.com 217. 219.Verify Your BusinessVerify by postcard, phone, or by verifying your website.Source: support.google.comBob Cargill www.anewmarketingcommentator.com 218. 220.Claim Unique URLBob Cargill www.anewmarketingcommentator.comSource: support.google.com 219. 221.Edit AppearanceSource: plus.google.comCustomize pagename, profile picture,and cover photo tomake it unique to yourbusiness.Bob Cargill www.anewmarketingcommentator.com 220. 222.Edit About Me PageSource: plus.google.comGive info about yourpage Tagline is aboutyou in 10 words or less!Bob Cargill www.anewmarketingcommentator.com 221. Widgets helpbring peopleto you pagefrom othersocial mediaplatforms223.Add Widgets to Existing ContentSource: plus.google.comBob Cargill www.anewmarketingcommentator.com 222. 224.Link Other Sites to ProfileSource: plus.google.comBob Cargill www.anewmarketingcommentator.com 223. Google+ contentrecommendations combinessearch with social data togreet mobile visitors withadditional relevantrecommended content onyour site.Source:https://developers.google.com/+/web/recommendations/225.Add Mobile RecommendationsBob Cargill www.anewmarketingcommentator.com 224. 226.View InsightsInsights gives you basicstatistics about your page,content, and followers.Source: plus.google.comBob Cargill www.anewmarketingcommentator.com 225. 227.Use Google AnalyticsSource: plus.google.comBob Cargill www.anewmarketingcommentator.com 226. .Thank you!Bob CargillDirector of Social MediaOverdrive Interactivebcargill@overdriveinteractive.com617-254-5000@cargillcreative on Twitter 227. 229.Bob Cargill Director of Social Media at Overdrive Interactive 30+ Years or Experience as a Marketing Professional The New England Direct Marketing Associations Direct Marketer ofthe Year in 2009 Over 40 Awards for Copywriting, Creative Direction and Social Media Gold from NEDMA for Blog in 2006 Gold from NEDMA for Best Tweets in 2010 Frequent Speaker at Industry Events and Elsewhere Past President of the New England Direct Marketing Association (99-00) and Two Toastmasters Clubs Graduate of Leadership MetroWests Leadership Academy (92)