social media: threat or opportunity?
DESCRIPTION
Slides for the People Management Webinar: Social Media: Threat or Opportunity?TRANSCRIPT
“Opening up the water cooler conversation is probably one of the biggest opportunities in our working lifetimes to improve business performance” Me! February 29th 2012
MKTNG
SALES
CUST
SERV
CUSTOMERS
CANDIDATES
INNOVATION
COLLABORATION
TRUST
FEEDBACK
NPD INSIGHT
OPENESS
ADVOCACY LOYALTY
HR
MKTNG
SALES
CUST
SERV
HR CUSTOMERS
CANDIDATES
INNOVATION
COLLABORATION
TRUST
FEEDBACK
NPD INSIGHT
OPENESS
ADVOCACY LOYALTY HR
You cant be social outside if you are not social inside
Killing the conversation
Control
“Employers need to …participate in the
conversation on an informed, authentic basis.
That sometimes means saying ‘as a company we
are not perfect’ and admitting your mistakes”
Mathew Davies. UK HR Director, Logica
Food for thought…
You no longer control access to the technology or content of the conversation so stop trying to.
Recognise the huge benefits of opening up the conversation – trust, authenticity, collaboration.
Social media exposes cracks in your engagement levels, it doesn’t cause them.
There is a bigger picture here – social media is simply the power of the internet manifesting itself as it matures. But it is here to stay.
Social media isn't just a marketing channel - its the biggest opportunity to gain insight into your business since MBWA.
The conversations are happening anyway, whether you like it or not. Be part of it rather than just the subject.
Thank you!
Gareth Jones
07880 742581 @garelaos
www.linkedin.com/in/garethmjones www.garethjones.me www.brubakerhr.com