social media: what's all the fuss?

Jeremy Corner Blue Eyed Sun

Social Media - What’s All the Fuss About?

Social Media - What’s All the Fuss? - Summer 2014 at Widdop Bingham Jeremy Corner - Blue Eyed Sun

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What will we cover today?


1. How the world is changing 2. First things first 3. What’s important to your retail store? 4. Why use social media? 5. Examples of social media platforms 8. Some useful tools to take away 9. Useful blog posts














The world’s technology is evolving













Our needs are evolving














How we interact is evolving














How we shop has evolved














Marketing is evolving

!

Those who engage with

their customers

win














First things first

1. Customers - who, why, what, when and how? 2. Product and pricing 3. Your Brand – how u r special / your communication 4. Your shop window 5. Your sales team 6. Your merchandising / display 7. Your special offers 8. How your customers like to connect 9. Website (with google analytics and mobile ready) 10. Choose Social Media that’s right for your needs














What’s important to your store’s success?

1. Understanding your customers 2. Engaging with your customers 3. Good staff - finding, training and retaining 4. Sourcing good unique product 5. Finding good suppliers and engaging 6. Marketing locally 7. PR presence locally 8. Networking locally 9. Referrals 10. Opportunities














Lots of Social Media Platforms














Why Use Social Media?• Assets that you can grow

• Protect your brand online

• People buy from People

• Customer Reassurance

• Critical to SEO success

• Grow Your Network - learn, save, find opportunities

• PR / Marketing

• It’s a huge social gathering

• It’s fun














Set up your blog

• www.blueeyedsun.co.uk/blog















Set up Google Analytics

• www.google.co.uk/analytics















Analyse your website

• www.google.co.uk/analytics















Why Facebook?• 1 in 7 people in the world are on it

• Ave users spend 15 hours a month on it

• It’s used by all age groups

• 57% female users, 43% male

• One in every 5 page views online is FB

• It’s powerful for targeting adverts.

• Great for customer engagement














Blue Eyed Sun on Facebook

• www.facebook.com/BlueEyedSunSocial Media - What’s All the Fuss? - Summer 2014 at Widdop Bingham Jeremy Corner - Blue Eyed Sun

• Build a community of brand advocates

• Choose your target group

• Target your marketing with FB ads

• Competitions must be run through 3rd party apps

• Actively engage using the like button and replying to comments where necessary

http://www.facebook.com/BlueEyedSun













https://www.facebook.com/BlueEyedSun

Asos on Facebook


• Game created and players could join front of queue in sale

• 174,000 joined virtual queue

• Grew FB fans 32%

• 1/2 social media users thinking about making purchases whilst using

• 1/2 actively deciding to buy based on what they’ve seen on social media including reviews and referrals

• social media key influencer on purchasing decisions













https://www.facebook.com/ASOS

Bijou on Facebook


• Good engagement

• Good use of Images

• Engaging locally

• Uses reviews for feedback and reassurance

• cross promotion of events and other outlets













https://www.facebook.com/bijouelgin

Aunty Acid on Facebook


• Humour gets shared

• Good engagement

• Follower sharing is very high

• Good use of Images

• Words and images engage in two different ways

• Loads of comments

• Not all about the selling













https://www.facebook.com/auntyacid

https://www.facebook.com/auntyacid

Twitter

• 17% of Twitter users are in the UK

• Estimated 34 million live accounts in the UK, 80% use mobile

• 25-34, 35-44 and 45-54 age groups each make up around 20% of Twitter users

• The vast majority (81.1 and 74.1% respectively) of accounts have fewer than 50 followers, and follow fewer than 50 accounts themselves

• Popular with celebrities and journalists / PR folk














Top tips for Twitter• Watch and listen first

• Engage and interact

• Use hashtags

• Use http://search.twitter.com

• Be useful or entertaining or both

• Be helpful, not pushy

• Avoid over selling yourself

• Ask questions

• Focus on your niche

• Never drink and tweet

• Be mindful of your actions - eg. Stay cool and avoid swearing


http://search.twitter.com













Blue Eyed Sun on Twitter

• www.twitter.com/Blue_Eyed_SunSocial Media - What’s All the Fuss? - Summer 2014 at Widdop Bingham Jeremy Corner - Blue Eyed Sun

• Engaging retailers

• Allow connection

• Good for feedback

• Drives brand interest

• Fun

• Not about selling

• Meaningful 1 on 1 dialogue

http://www.twitter.com/Blue_Eyed_Sun













Ivy Ellen on Twitter

• www.twitter.com/IvyEllen


• Connecting with other suppliers

• Networking

• Referrals

• Awards

• Brand awareness

• #FF

http://www.twitter.com/ivyellen













Be Aware• On Twitter you can connect to anyone

• On LinkedIn it’s best to have met the person

• On Facebook your fans don’t want you reading their private feeds.

• Get your logo or avatar up when you set up each account

• SPAM exists on Twitter so avoid clicking on links saying “I saw you in this photo”

• These sites all have rules and can close your account, eg No competitions on FB.

• Don’t link feed your twitter account to FB page. Tools have different users and uses.

• Copyright is a problem, be prepared and be mindful of how you react.

• Claim your Social Media URL's ASAP

• Integrate Social Media with your offline activities - eg. brochure, trade shows, etc.

• Use calls to action














Pinterest


• 70 million users worldwide

• 1/3 of US women are on it = buying power

• 2 million UK users

• network that’s most likely to drive spontaneous purchasing

• Reverse show-rooming - find online and buy in store

• IKEA pin it to win it competition

• Referrals from Pinterest are 10% more likely to buy product













Instagram


• Images drive higher engagement

• Compelling content is key

• What’s in it for followers?

• Pizza Express used app to promote their Calzone competition













YouTube, Vimeo & Vine














LinkedIn


!

• 15 million UK users

• Can be good for groups

• Control how you are found on the internet

• Allow people to check you out before trading

• Check out new staff

• High income user base

• Easy to set up and maintain













Google +


• 3/4 of the world’s top brands have a page

• Useful for SEO

• Directories

• Different interface

• Good for Google hangouts

• Check out new staff

• Many repurpose content from FB













Gen Y and Checking In


!

• Rewards loyal customers

• Gen Y / Millenials birthday range from 1990 - 2000

• 68% access news via social media

• 66% look up stores after friends

• 91% make FB check-ins public

• On in store signage

• Adapt now cash in later













Integrate with Offline














Some Useful Tools

• Scheduling Software: Hootsuite and Tweetdeck

• Twitter Directories: WeFollow and Twellow

• Sorting your followers: Twitcleaner

• Tracking large numbers of followers: Use lists

• Smartphones: Use twitter alerts

• Wordpress: for blogging

• Mailchimp: for emailing campaigns














Useful Blog Posts on our blog

• How to set up a Twitter Page

• How to set up a Facebook Page

• 15 Tips for using LinkedIn

• How to get to the top of Google

• How to use Price to increase Sales

• What I learnt about selling from Liberty

• 9 Ways retailers can improve their card sales


http://www.blueeyedsun.co.uk/blog/how-to-set-up-a-twitter-page-for-your-retail-business/

http://www.blueeyedsun.co.uk/blog/how-to-set-up-a-facebook-page-for-your-retail-business/

http://www.blueeyedsun.co.uk/blog/15-top-tips-for-using-linkedin/

http://www.blueeyedsun.co.uk/blog/two-simple-steps-to-get-yourself-to-the-top-of-google/

http://www.blueeyedsun.co.uk/blog/how-to-use-price-to-increase-sales/

http://www.blueeyedsun.co.uk/blog/what-i-learnt-from-liberty-s-top-sales-staff/

http://www.blueeyedsun.co.uk/blog/9-tips-for-retailers-to-improve-their-greeting-card-sales/













Tweet @Blue_Eyed_Sun

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Tweet @IvyEllen

!FB.com/IvyEllen

Have fun and experiment
















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social media: what's all the fuss?

Retail

facebook social media

social media users

needs social media whats

fun social media whats

social media thats

jeremy corner blue eyed

huge social

whats important