social media : whats going on ?

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WHAT’S GOING ON IN SOCIAL MEDIA ? Laurent François – Social media reloaded – 2009 http://liquidnotflat.blogspot.com .0

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A quick presentation of what's going on in social media in 2009: citizenship, participation, decision making process and identity. Presentation made by Laurent François for business school students http://liquidnotflat.blogspot.com

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Page 1: Social Media : Whats Going On ?

WHAT’S GOING ON IN SOCIAL MEDIA ?

Laurent François – Social media reloaded – 2009http://liquidnotflat.blogspot.com

.0

Page 2: Social Media : Whats Going On ?

THE MATRIX HAS CHANGEDbefore :

“Buy it, use it, break it, fix it, trash it, change it, melt, upgrade it, charge it, pawn it, zoom it, press it, snap it, work it, quick, erase it, write it, get it, paste it, save it, load it, check it, quick, rewrite it, plug it, play it, burn it, rip it, drag and drop it, zip, unzip it, lock it, fill it, curl it, find it, view it, curl it, jam, unlock it, surf it, scroll it, pose it, click it, cross it, crack it, twitch, update it, name it, read it, tune it, print it, scan it, send it, fax, rename it, touch it, bring it, obey it, watch it, turn it, leave it, stop - format it.”

Page 3: Social Media : Whats Going On ?

THE MATRIX HAS CHANGED2009:

CRISIS CRISIS CRISIS CRISIS CRISIS CRISIS CRISIS CHANCE CRISIS CRISIS CRISIS CRISIS CRISIS CRISIS CRISIS CRISIS CRISIS CRISIS CRISIS CRISIS CRISIS CRISIS CRISIS CHANGE CRISIS CRISIS CRISIS CRISIS CRISIS CRISIS CRISIS CRISIS CRISIS CRISIS CRISIS CRISIS CITIZEN CRISIS CRISIS CRISIS CRISIS CRISIS CRISIS CRISIS CRISIS CRISIS CRISIS CONFIDENCE

Page 4: Social Media : Whats Going On ?

THE WORLD BECAME LIQUID :LESS TIME TO SOLVE

MORE PROBLEMS

Page 5: Social Media : Whats Going On ?

AnD So : WhErE R U CiTiZeN ?

I’m a bit confused

Page 6: Social Media : Whats Going On ?

BACK TO BASICS

Page 7: Social Media : Whats Going On ?

WE KNOW THAT CITIZENS NEVER STOPPED ASKING…

Page 8: Social Media : Whats Going On ?

…AND NEVER STOPPED COMPARING INFORMATION…

Page 9: Social Media : Whats Going On ?

…AND NEVER STOPPED GOSSIPING TOO…

Page 10: Social Media : Whats Going On ?

…AND NEVER STOPPED ANSWERING THEMSELVES !

“ISTHATGOOD ?”

Page 11: Social Media : Whats Going On ?

PROBLEMS TO COME, ALWAYS MORE PROBLEMS TO SOLVE…

Page 12: Social Media : Whats Going On ?

FIND FASTER TRACKS

Page 13: Social Media : Whats Going On ?

BLOGGERS ARE NOW CONSIDERED AS STAKEHOLDERS TO INFORMATION PROCESS

Page 14: Social Media : Whats Going On ?

DIGITAL INFLUENCERS ARE NOW ABLE TO COORDINATE AND ORGANIZE SOCIAL & POLITICAL DEMONSTRATIONS

• Korea• Greece• Obama “Reputational democracy” for

David Weinberger :“So, 30 million people are engaged in vital conversations. Some people gain prominence in discussions on particular issues. The Obama administration notices this. The relevant government policy makers want to engage in these conversations, because otherwise the 30 million citizens feel like they're being ignored.”

http://www.huffingtonpost.com/david-weinberger/the-power-of-small-featur_b_128401.html

Page 15: Social Media : Whats Going On ?

MASS MEDIA ARE CHALLENGED BY CITIZENS-MEDIA OUTREACHING THE

DIVERSE MASSES

Page 16: Social Media : Whats Going On ?

OFFLINE AND ONLINE IS NOW A WRONG DISTINCTION

Page 17: Social Media : Whats Going On ?

ACTIVE VS PASSIVE IS THE GOOD SCOPE OF CATEGORIZATION

Page 18: Social Media : Whats Going On ?

WHAT SHALL WE (YOU) DO?

Remove your headphones

Change your glasses

Page 19: Social Media : Whats Going On ?

MAYBE OBSERVE

Have a deeper look on the surrounding

world

Take a hub and ask for a

taxi

Page 20: Social Media : Whats Going On ?

SHOW YOUR OWN WORLD (it’s not dirty)

Page 21: Social Media : Whats Going On ?

MAYBE ALSO GIVE

Affirm who

you are

Express your

uncertainties

Page 22: Social Media : Whats Going On ?

BUILD YOUR UNIQUE STORY

Start fromyour world

Find newperspectives

Share yourstoryline

with otherinfluences

Page 23: Social Media : Whats Going On ?

And finally…

Page 24: Social Media : Whats Going On ?

DARE TO ENGAGE.…and to get naked in the eyes of people…

Page 25: Social Media : Whats Going On ?

THE SOCIAL STREET IS YOURS

Page 26: Social Media : Whats Going On ?

IT’S ALL ABOUT PEOPLE TALKING TO PEOPLE

Page 27: Social Media : Whats Going On ?

Thank you !

Laurent François – Social media reloaded –

2009http://liquidnotflat.blogspot.com

http://www.linkedin.com/in/Laurentfrancois http://twitter.com/lilzeon