social media & your customers
DESCRIPTION
Embracing the Power of Social Media to Retail Your Customers, presentation for Autumn Fair 2012TRANSCRIPT
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Social Media & Your Customers
Kathryn DanielsHead of Social Media, National Rail Enquiries
Embracing the Power of Social Media to Retain your Customers
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Me by numbers...
143
136
years experience in social
Head of Social
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How should you get involved
?
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1. Listen
Products
Brand
Techniques
Competitors
Suppliers
Ideas
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2. Aim
SpecificMeasurableAchievableRelevantTimely
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3. Create
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4. Engage
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5. Learn
Listen
Create
EngageReview
Plan
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In SummaryListen – what are people saying whereAim – what do you want to achieveCreate – show off your products / expertiseEngage – talk to people!!Learn – what worked & didn’t, put in place for next time
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Contact MeEmail: [email protected] Twitter: @kathryn_danielsFacebook: http://facebook.com/kathryndaniels LinkedIn: http://
uk.linkedin.com/pub/kathryn-daniels/2/b40/5a7
View the presentation: http://slidesha.re/R9qoz9