Using Social Networking to

Promote Your Small Business

Tin Cans Unlimited, LLC

What is marketing?

•The activities of a business to establish awareness.

•People need to know you, like you and trust you before they will buy from you.

Resourced from:

www.themarketingcamp.wordpress.com

Objective of Promotion

• To move the consumer from “being aware” to “buying.”

• To provide activities that will communicate merits and convince customers to buy.

http://www.ccswebline.net/img/advertising-

print_pix.jpg

What is social media?

Social Networking

What are Social Networks?

• Online communities of people who share common interests and activities.

• Users create a profile of themselves.

• Describes their interests, hobbies, age, schools, employers.

• Used by businesses for marketing, branding, and customer relations.

Social Networking = Marketing

• Remember, people buy

from people they know,

like and trust . . .

• This type of marketing is

relationship-building at

its best.

• So building relationships

using social networking

is a fantastic marketing

tool!

Ways to Network Socially

Blogging

Podcasting

Webinars

Social Websites

Email Marketing

Video (Youtube)

Slideshare

Facebook

Twitter

YouTube

Linked In

Pinterest

http://www.smallfuel.com/blog/entry/small-business-

blogging

Advantages of Blogging

• Improves your visibility.

• Builds your brand.

• Keeps customers informed.

• Allows for Search Engine Optimization (SEO).

• Builds traffic to your website.

• Collaboration within the company.

• Easily receive feedback.

Disdvantages of Blogging

• You need to do quite a bit of writing.

• Must be consistent.

• It takes a lot of time.

• Blog posts are permanent.

• Nasty personal remarks, profanity.

• Disgruntled employees.

• Competitors post damaging content.

Bottom Line: Blogging is a great tool if you have the

time to tend it . . . if not, don’t create a blog!

• 845 million active users

• Accounts for 1 out of every 5 page views on the internet worldwide.

• 250 million photos are uploaded to Facebook . . . daily.

• 57% of users are female; 43% male

• 425 million mobile users

• The average Facebook user spends 20 minutes on the site per visit.

• 140 characters is maximum length of a tweet.

• 55 million tweets per day (about 640 per second) • Twitter’s search engine

gets 600 million queries every day.

• Thursday and Friday are the most active days.

• 10-11 pm is the most active hour on Twitter.

• YouTube exceeds 2 billion views per day.

• Average person spends 15 minutes a day on YouTube.

• More video is uploaded in 60 days than all 3 major US networks have created in 60 years.

• Over 3 million people are connected and auto-sharing to at least one social network from YouTube.

• The first video uploaded to YouTube was 19 seconds long.

• 150 million users around the world.

• 76% of all users have no kids between the ages 0 and 17.

• 39% of all users make over $100K a year; 69% make at least $60K a year.

• 68% of users are over the age of 35.

• 74% of users have a college degree.

• Pinterest referrals spend 70% more money than visitors referred from non-social channels.

• Shoppers referred by Pinterest are 10% more likely to make a purchase than those from Facebook and Twitter.

• They will also spend 10% more.

• What do they pin? Crafts, gifts, hobbies, interior design, fashion collections.

• 50% of Pinterest users have kids.

• 80% are women.

What now? Create a hub, either through your blog or your

website.

Thank you for coming!

Marjorie Kirchner

Tin Cans Unlimited

facebook.com/marjie2

pinterest.com/marjie2

twitter.com/Marjie2

linkedin.com/marjoriekirchner

youtube.com/user/TheMarjieK

www.marjoriekirchner.com

www.tincansunlimited.com