Social Networking SimplifiedA Small Business Primer

A Community Futures Howe Sound Workshop

Facilitator: Bret Conkin

July 2010

Social NetworkingIn Plain English Video

OverviewGetting the most from the Workshop

Tips for learning/retention

Join in!

Confidentiality

Hand-outs

Agenda & Break

Network!

About Bret ConkinPresident, Social Media co. – fundfindr Media Inc.

20 year Executive/Entrepreneur (P&G, BC Lottery)

Sectors: Retail, Technology, Services, Goods, B2B

Brands: Crest, Lotto 6/49, HBC, Beachcomber, Rodney Dangerfield, Tony Robbins, Don Cherry

Speaker: Small Business BC, Sales & Marketing Execs Intl, Canadian PR Society, Sauder UBC, SFU

Clients: BC Innovation Council, New Ventures BC, Vancouver Enterprise Forum, Angel Forum, New Media BC, Boot Up Labs, Exit Strategies

Workshop Objectives1. Define Social Networking

2. Examine leading social networking sites

3. Provide relevant examples

4. Examine real challenges you face

5. Help you apply social networking strategies

6. Provide simple resources you actually use

7. Reward you as customers

Agenda1. Introduction

2. The Buzz about Social Networking

3. Why does it matter to me?

4. Top Social NetworksBreak - 15 or 30 minutes?

5. Small Business Success Stories

6. Strategies & Tactics

7. Q and A

Entrepreneur Speed Dating

Objective: Gather info to Introduce your partner

Rules: Only 1 partner speaks at a timeOnly have 30 seconds …

On signal, Ask as many questions as you can

Partner provides answers, for 30 seconds

Introduce your partner

Switch

The Buzz about social networkingSECTION I

Section I Learning Outcomes

Define Social Networking

Define Social Media

Review why people go online

Examine Social Media Trends

Examine Traditional vs. Social media

Identify Types of Social Networks

I. Six degrees of Separation

I. Six degrees of Separation

The idea that everyone is, at most, six steps away from any other person on Earth.

PaulWalk.net

I. Social Networking DefinitionsExpanding the number of

one's business and/or social contacts by making

connections through individuals.

Whatis.com

The use of a website to connect with people who

share personal or professional interests,

place of origin, education, etc.

Dictionary.com

I. Why do people go online?

The 4 Ls

1. To Laugh

2. To Look

3. To Learn

4. To Lounge+ 5. To

Link

I. Social Media In Plain English Video

I. Social Media

I. Social Media Definitions

Media that is created to be shared freelyen.wiktionary.org/wiki/social_media

Media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. ...

en.wikipedia.org/wiki/

Works of user-created video, audio, text or multimedia that are published and shared in a social environment, such as a blog, wiki or video hosting site.

www.capilanou.ca/help/login-page/active-cms/glossary.html

I. Social Platforms

www.mobiad.com

I. Types of Social Sites

I. Trends - Females dominate

I. Social NetworkingOnline vs.

OfflineCreate a presence in relevant places

Focus on how you can help others

Information, Referral, Buying

Seek mutual groundInterests, Challenges

Ask “Is there anything I can do for you?”

I. Online social network

Click icon to add picture

fundfindr.com, Venture dating made easier.

Section I – The Buzz - Summary

Defined key terms

Reviewed 5 reasons people go online

Reviewed dramatic growth of social sites

Examined types of social sites

Compared offline vs. online networking