Intentional Networking forSmall Business

Joe Hines: 714-872-0561

The key to a successful journey is in the planning!

It’s a Long Journey…. You Better Have a Plan!

Joe Hines: 714-872-0561

Two Big Questions

Joe Hines: 714-872-0561

Why Do You Need A Personal Brand?

• It will help you get noticed among your competition.

• When companies recognize your value or unique differentiation, they’re more likely to want to know more…

Makes you unique and invaluable.

Helps you stand out among your peers.

It's what is valuable about you that prospects need to be able to recognize quickly. Joe Hines: 714-872-0561

Who Am IYour Why

Your What

Your How

Your Who

Your Promise(s)

Joe Hines: 714-872-0561

Our Networking Advertisements

Elevator Pitch

“I am a quality manager in aerospace / defense manufacturing with a six

sigma black belt certification.

What you doIndustry

Proof Point or Strength

Ask yourself; can the listener understand your brand? Joe Hines: 714-872-0561

My Elevator Pitch

Joe Hines: 714-872-0561

What did you accomplish pertaining to …

• People• Influence, lead, manage, support…

• Up, down and sideways…

• Processes• Create, improve, implement,

control

• Administrative? Operational?

• Products• What product did you…

Design, develop, deliver, distribute…

“Power Stories” using(PAR Statements)

• Problem• What problem / situation did you deal

with?

Relational, organizational, functional…

• Action• What skills did you use?

• Analyzed, reviewed, created, collaborated…

• Result• What difference did you make?

Reduced cost, increased revenue, improved efficiency, satisfied customer…

Our Networking Advertisements

PAR Statements

Joe Hines: 714-872-0561

Example PAR Statement

(P) The restaurant was not attracting new customers to the location.

(A) My goal was to generate new marketing strategies and incentives to increase awareness of the restaurant and attract new customers.

1. I designed a new flyer and went around to all the local businesses to share the flyer and talk about the restaurant.

2. I also came up with a social media page to promote the brand as well as certain incentives.

(R) By reaching more people through the new initiatives, we were able to increase our new and returning customers by 20%.

My P A R Statement

Joe Hines: 714-872-0561

Don’t Network Like This….

Joe Hines: 714-872-0561

Do Network Like This….

Joe Hines: 714-872-0561

N E T W O R K

Networking Thought Process

Networking Thought Processes

Stage One.

1. We look inwardly at our companies and evaluate our

strengths and areas where we have some opportunities to

improve.

2. Which parts of a complete customer solution can we

outsource to people we trust.

3. Third, we consider the people we know in our area that

might have skills or resources that could fill the gaps in

our ability to meet those customer needs.

Joe Hines: 714-872-0561

Skill Set

Social Skills

Ethics

Sense of Responsibility

Joe Hines: 714-872-0561

Stage Two.

1. Continue to work with a handful of ‘power partners’ and

the relationships continue to evolve.

2. Trust is paramount and with repeated, positive exchanges

where partnering leads to mutual gain, trust increases.

3. Trust is also built when people in our networks share

valuable information and when those ideas are

successfully implemented

Networking Thought Processes

The Networking Mindset

• Single Purpose: Forge new relationships with people.

• Networking is just making new friends –you’re there to meet people, not sell them (today).

• Come with a few discussion topics in mind. • Have a goal: These can include things like

people you want to meet, a number of new contacts you want to make, a company you want an introduction to and more.

• Start small• Don’t Pitch!

Joe Hines: 714-872-0561

Get More Miles Per Gallon

Nurturing Your Contacts Into Prospects Into Sold Customers

Customer Journey

Messages developed for each stage of the journey

Stay Top-of-Mind with Contacts and Prospects

Build credibility

Build affinity

1. THE FASTEST GROWING DEMOGRAPHIC ON TWITTER IS THE 55–64 YEAR AGE BRACKET.

2. YOUTUBE REACHES MORE U.S. ADULTS AGED 18–34 THAN ANY CABLE NETWORK

3. EVERY SECOND TWO NEW MEMBERS JOIN LINKEDIN

4. 93% OF MARKETERS USE SOCIAL MEDIA FOR BUSINESS

5. 25% OF SMARTPHONE OWNERS AGES 18–44 SAY THEY CAN’T RECALL THE LAST TIME THEIR SMARTPHONE WASN’T NEXT TO THEM

Do You Have a Social Media Program in Your Business?

Joe Hines: 714-872-0561

Joe Hines: 714-872-0561

LinkedIn, Facebook, Google+, Twitter and WhatsApp

Stay in Touch, Expand Your Network

Joe Hines: 714-872-0561

Coming Up

Workshop: How to Market Your Small Business For Bigger Sales ... On a Shoe String Budget!

Saturday, July 16, 2016

10:00 am to 2:00 pm

Register: http://ow.ly/BOUz301esEW

Location: Pro Desk Space

Joe Hines: 714-872-0561