SocialNetworking

Hello

!*

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WHAT IS IT? Stradbroke WIA presentation by James and Claire Hargrave12th April 2012

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THE INTERNET

GOING SOCIAL

GOING MOBILE

A look at the history of the Internet – which is older than most people think

How Web 2.0 with user generated content developed into social networking (or social media). A look in more detail at Blogging, Facebook, Twitter and You Tube

Increasingly social networking takes place on mobile devices like smart phones and iPads

Agenda*

THE WEBHow the World Wide Web developed into a massive network of webpages with search engines like Google

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THE INTERNET• The Internet is a huge international network of

computer networks • It began in the late 1960s and 1970s for

military and academic use opening up in the late 1980s and early 1990s to commercial traffic

• To access the Internet you use an Internet Service Provider such as BT Internet or AOL

• You can do lots of different things on the Internet such as Email, Voice and Video phone calls VOIP/Skype and access the (World Wide) Web

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THE WEB• The Web consists of millions of individual

websites that all have a unique address or URL

• The web started in the early 1990s growing rapidly

• As the web began to grow search engines were needed to find information

• In 1998 the search engine Google was founded by Graduate Students at Stanford University

• Web 2.0 started around 2004 with the trend towards user generated content

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FIRST IT WAS BLOGGING, THEN IN 2004 FACEBOOK LAUNCHED FOLLOWED BY YOU TUBE2006 SAW THE LAUNCH OF TWITTER

Social Networking is about creating and sharing content – text, photos, videos, links, music, speech.

GOING SOCIAL

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BLOGS• The word blog is a combination of web and

log – literally a web-log• Blogging started in the late 1990s when

web site publishing became much easier• Most blogs are interactive allowing readers

to comment on posts• Many blogs provide commentary on a

particular subject; others function as more personal online diaries; yet still others function more as online brand advertising of a particular individual or company..

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BLOGS• A typical blog combines text, images,

videos, and links to other blogs, web pages, and other media related to its subject

• Most blogs are mainly text, although some focus on art (art blog), photographs (photoblog), videos (video blogging or vlogging), music (MP3 blog), and audio (podcasting).

• Microblogging is another type of blogging, featuring very short posts

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BLOGS• Many blogs are journalistic, some by

professional journalists others by so called citizen journalists often about a particular subject or geographical area

• Major news and sporting event are often covered live on newspaper websites and blogs and this is known as live blogging

• When you blog you create blog posts• There are around 156 million blogs

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FACEBOOK• Many US Universities used to give

students a book with photos of all the students in their class called a Facebook

• In 2004 at Harvard University a group of students started a website called The Facebook

• Facebook spread like wildfire – initially restricted to US then in 2005 to UK Universities

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FACEBOOK• In 2006 it was opened to all users

over 13 with an email address• Today it has a staggering 845 million

daily users who post more than a billion pieces of information a day

• Facebook is based on the concept of friends. You can add people as friends (friending) and they have to accept you

• You can also de-friend people (!)

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FACEBOOK• Facebook has a status that users can set

asking what’s on your mind?• Facebook’s relationship status was a big

part of its initial success• Users can be in a relationship or single or

even it’s complicated • As older users joined married was added• As you can imagine, altering your

Facebook relationship status can and does have serious real world consequences!

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TWITTER• In 2006 Twitter launched• Twitter now has around 140 million active users • Twitter is a micro-blogging service so called as

you can only send messages up to 140 characters

• Messages are called tweets and sending tweets is tweeting

• Many tweets have links to websites and other content – photos and videos

• You can usually follow any other Twitter user and see their tweets, unlike Facebook

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TWITTER• Twitter has many fewer users than Facebook

but a great deal of influence due to who uses the site

• Celebrity Tweeters such as Stephen Fry are known as the twitterati

• Twitter tends to be used by older people• People go on Twitter often during TV

programmes and news events to discuss what is happening

• Tweets are often tagged with a hashtag like #bbcqt for BBC Question Time

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TWITTER• Twitter has many fewer users than Facebook

but a great deal of influence due to who uses the site

• Celebrity Tweeters such as Stephen Fry are known as the twitterati

• Twitter tends to be used by older people• People go on Twitter often during TV

programmes and news events to discuss what is happening

• Tweets are often tagged with a hashtag like #bbcqt for BBC Question Time

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NEWS SPREADS FAST VIA TWITTER AS TOPICS ARE SAID TO “TREND”. THIS IS SOMETIMES KNOWN AS “GOING VIRAL”

Every Second.3000 tweets

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YOU TUBE• In 2005 a small startup video sharing

website called You Tube • The search engine giant Google bought

You Tube in 2006• You Tube let’s anyone publish video and

has the tag broadcast yourself• Some videos have had millions of views• Some people now make their living

from You Tube even setting up studios

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MILLIONS OF PEOPLE ARE USING “APPS” (APPLICATIONS) ON THEIR PHONES FOR SOCIAL NETWORKING

Mobile use of social networking doubles each year

GoingMobile

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PEOPLE ARE STARTING TO USE THEIR PHONES MUCH MORE FOR SOCIAL NETWORKING THAN TALKING AND TEXTING

People are increasingly using laptops, iPads and Smart Phones or even all three and social networking is one of the main uses for mobile devices

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76% of American social media users and 69% of European users are classified as ‘spectators’ – passive users who read other posts but don’t post their own. ‘Creators’ (active posters) are just one quarter of users.

Social media profiles in theworld representing half of all Internet users

2.8 billion

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ACKNOWLEDGEMENTS• Wikipeida articles on Blog, Facebook,

You Tube, Social Media, Twitter , Web and Internet

• Template from Graphic River http://graphicriver.net/item/sociallita-powerpoint-template/1519679?WT.mc=emailreceipt&ref=emailreceipt

• This work by James Hargrave is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.