social plugins overview_050211

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Quick overview of social plugins with links to more info throughout.

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  • 1. Facebook Social Plugins:
    Overview
    Last update: 5/6/2011
    1

2. Social Plugins
Starts with a Like
Used to be only on Facebook, now it is also on websites
Shares your Like to the News Feed of your friends and shows up as recent activity on your own page
Activity Feed
Shows users a stream of recent likes and comments from users friends of things on your site
Most useful for media sites, e.g., sites where it is likely members of users personal network have also visited/engaged recently
Recommendations
Shows personalized page recommendations to users based on the likes and comments across entire site
More useful for the average site, with fewer visitors but more focused. Recommendations show whats most popular/engaging
3. Social Plugins
Send button
While the Like Button shares content with all friends, Send Button allows them to send a message to only friends the user selects
Essentially replaces Email to a Friend on web pages
With Facebook send button, you can track how many users are sharing content - just as with the like button. Can be added to either a brand or personal page's Insights display
Does notreplace sharing widgets as shown below, b/c Send does not post to wall.
(User clicks Facebook from widget menu, then sees option to publish as a Wall post
4. Social Plugins
How the Send button works
Send button brings up a dialogue box that allows you to post to either Facebook groups or Facebook Messages (which works with anyone you are friends with), Facebook Groups, or directly to individual email addresses. When you hit send, it sends them a link:
5. Social Plugins
How Send button works (continued)
If they send to a manually-entered email address, will show up in the recipients standard email inbox as an email message.
If they send either to a group or to an individual using FB messages, the message will show up in the recipients Messages inbox (see example below).
6. Social Plugins
Why and when to use Send button
Offers more control than like or sharing widgets b/c lets users share only with the people they want, rather than to their entire network. Thats why Facebook makes it easy to implement the Send button alongside the Like button.
Send buttonis better than Email to a Friend because it conveniently connects users with their contacts and groups right in the UX, rather than requiring them to manually type or paste in one email address after another. Tapping into Facebooksinherent virality is also a plus. Finally, users level of comfort with Facebook also increases the chance this will actually be used.
Insights are built into the function and displayed on Facebook admin page, so it is much easier to include outcomes from sharing vs. ShareThis or Addthis, which are isolated from other reporting, probably often considered unimportant and ignored.
Simple to implement - Adding a few words to "Like" button script makes this happen, so it will usually make sense to add this whenever Like is being added to a site
Email to a Friend is still viable option for the footer of pages; dont necessarily assume you have to remove it to implement the Send button just be sure Email to a Friend is nowhere close to the Send button and less prominent on page. That said, ETAF should be sunsetted when other changes make doing so convenient.
7. Social Plugins
Comments
Enables user commenting, as on a blog, but anywhere online esp. web pages. Includes moderation tools and distribution. Better than commenting functionality on most blogs, because
If a user leaves the Post to Facebook box checked when she posts a comment, story appears on her friends News Feed indicating that shes made a comment on your website, which will also link back to your site.
Friends and people who like the Page can then respond to the discussion by liking or replying to the comment directly in the News Feed on Facebook or in the Comments Box on your site. Threads stay synced across Facebook and on the Comments Box on your site regardless of where the comment was made.
Takes conversational nature of the News Feed and makes it portable to websites
8. Social Plugins
[And as weve seen with major events, because it leverages status updates, chat sessions can go extremely viral and produce huge numbers] [should be a boon to web publishers] (article)
Live Stream
The Live Stream plugin lets users visiting your site or application share activity and comments in real time.
Live Stream works best when running a real-time event
live streaming video
speeches
webcasts
live Web chats
webinars
games
9. For Examples of all these things
http://www.facebook.com/platform?sk=app_11007063052
10. 10
For more information
Christopher McLarenDirector - Emerging Media & StrategyGage Marketing Group
Phone: 763-242-0930
Email: chris_mclaren@gage.comConnect : http://bit.ly/cmclaren1
Copyright 2011 Gage