“Go Where Your Customers Are”

Social Selling thru

Social engagement is the

new model of selling

Hit the iron when it is hot…..

Cold calling is cold now

A lead today can be someone complaining on

“Twitter” that their current vendor is driving them crazy.

It can be a question in a “LinkedIn” group.

It can be a unassuming comment on the company

“FB” page. 

Buyers spend far more time

researching and moving

through the buying process before they engage vendors

When a “potential customer” complains they are frustrated, they are far more

likely to engage with a sales person who responds to their frustration than a

cold call pitching a product.

According to a recent study by

InsideView over 90% of CEO’s said they

NEVER respond to cold emails or calls.

The return on cold calling is drastically decreasing.

What should we do? It means we need to have a Twitter account.

It means we need to participate and engage in LinkedIn groups.

It means we need to comment on blogs

It may even require we learn every aspect of our customer

Thank You