© 2010 IMN. All rights reserved.

Social | Mobile | Loyalty Content Delivery Solutions forLuxury Brands

The Fusion of Digital Content and Interactive Direct Response for Luxury Retail Networks

© 2010 IMN. All rights reserved.

Proactive, personal, and on-going touch points from theSales Associate to their clients leads to buying behavior

We offer your ‘clients’ a premium experience and showwhen and how they consider your brand in an instant.

Sales significantly increase

Customer satisfaction and loyalty increases

Delivering highly relevant and personal brand content and promptly responding to customer interactions lifts sales

Luxury Brand Content Delivery: social / mobile / loyalty marketing

© 2010 IMN. All rights reserved.

e-Communications to promote luxury brands are increasingly using the Social | Mobile | Loyalty | channel. Why?

75% of the young affluent market use mobile devices, but 48% use their mobile device to consider purchasing in-store items—and this number is growing.**

69% of smartphone users are aware of smartphone apps from large retailers. 48% have downloaded at least one app. 90% of consumers who have downloaded an app from a large retailer found it “very useful” or “useful.”*

50% would prefer to use a Smartphone to communicate directly with retail associates with whom they have developed a relationship.*

** The Luxury Institute* Accenture

A Brand not integrating the Social / Mobile channel around personal communications in its marketing strategy may not be reaching a significant market

© 2010 IMN. All rights reserved.

… The past demanded immediate sales from Brand to Customer, but often didn’t consider the long-term benefit of staying connected with their clients at the store and/or personal level.

Strategies to improve ROI for Luxury Brands online marketing: …the communication could come from the manager of a local store, even though it is being distributed by headquarters on their behalf.

Marketing Sherpa

Brand

CustomerSales

Associate

“Old” model

• Reactive

© 2010 IMN. All rights reserved.

Brand

CustomerSales

Associate

“New” model

• Proactive• Immediate• Detects Intentions• Builds loyalty

The IMN system is adept at building a strong linkbetween the customer and the sales function leading to significantly higher sales productivity

… But truly effective e-Communications include elements of “personalization” and “profiling” to ensure loyalty and high customer satisfaction

Reinventing Customer Engagement

© 2010 IMN. All rights reserved.

The value of a personalized buying experience has been proven …The Tipping Point

A four month study of several thousand sales associates showed a two times more sales results for those using IMN personalized communications versus those not using them.

Furthermore sales of associates stopping the use of personalized communications dropped by half following their discontinuing the use of the program

Key Benefit: We anticipate similar results applied to the Luxury Brands market with strong sales uplifts per sales associate.

© 2010 IMN. All rights reserved.

Power of Context and Content: we empower retail sales associates to understand their

client needs & address them

Sales Associate

© 2010 IMN. All rights reserved.

How do we do it?Fresh, relevant, timely content delivered to your customers in an instant…inspires them to buy time and time again from various retail locations.

The App is transferred to the customer In store at the point of sale by a QR scan

Step #1

The “LB” Luxury BrandApp displays 9 fresh andrelevant pieces of content available from the Sales Associate to their client

Step #2

The client clicks onApp icon, and reviews content, engages withstore and brand, andbecomes a loyal buyingcustomer

Step #3

Step #4

A mobile alert message is sent to the sales associate identifying Customer and Interest for associate to follow-up with a customer to close a sale

© 2010 IMN. All rights reserved.

Brittney JohnsonLuxury Brand BDMContent Delivery Solutionsbjohnson@imninc.com206.898.1839