sofia falk include.all_2015
TRANSCRIPT
ORGANIZATIONS THAT SEEK GLOBAL MARKET RELEVANCY MUST EMBRACE THE
PERSPECTIVES OF VARIOUS GENDER, BACKGROUNDS, SKILLS, RELIGIONS, AGES
ETC. IN HOW THEY THINK, ACT AND INNOVATE.
According to mathematicians the human race would be able to run 100 meters under 10 seconds in 2030. But the
amazing sprint world record of 9.58 seconds was set by Usain Bolt already in 2008. . .
SHARE OF GLOBAL MIDDLE CLASS CONSUMTION
Within a few years, the number of households on the African continent will
grow from 60 to 100 million, which will bring a large new
consumer market.
A LARGER TALENT AND CONSUMER POOL IS UP FOR
GRABS
IN 2018 1 BILLION WOMEN WILL ENTER THE WORKFORCE FOR THE FIRST TIME 64% OF THE PEOPLE WITH AN HIGHER EXAM ARE WOMEN
WOMEN WILL CONTROL CLOSE TO 75% OF OUR TOTAL CONSUMTION BY THE YEAR 2028
Millennials are the largest, most diverse, most educated and most connected generation of all time. . . THEY WANT TO WORK FOR A SMALL COMPANY LESS THAN 100 EMPLOYEES THEY HAVE A DELAYED ADULTHOOD THEY WANT TO WORK FROM HOME THEY WANT A MEANINGFUL WORK
. . .and these talents value workplace
diversity as much as status and at least as much as salary when choosing a future
employer…
We can certainly say that the playing field looks different now than it did 10 years ago. The power is shifting in markets, countries and people that have traditionally been underrepresented in decision-making roles in business…
WE ALL HAVE A LISTENER BIAS: q MEN SPEAK 75% MORE THAN WOMEN IN MEETINGS
q IF WOMEN TALK MORE THAN 30% BOTH MEN AND WOMEN CONSIDER THEM DOMINATING
q BOTH MEN AND WOMEN INTERRUPT WOMEN MORE THAN THEY INTERRUPT MEN q IN CLASS ROOMS: WHEN BOYS CALL OUT ANSWERS MORE LIKELY TO BE LISTENED
TO; GIRLS INSTRUCTED TO RAISE THEIR HANDS
AIRTIME FOR EVERYONE?
WE DO NOT DOUBT OUR PERFORMANCE EQUALLY q COMPARED WITH MEN, WOMEN CONSIDER THEMSELVES READY FOR PROMOTIONS
20% LESS THAN MEN
q MEN INITIATE SALARY NEGOTIOTIATIONS 4 TIMES AS OFTEN AS WOMEN DO AND ON AVERAGE MEN THINK THEY DESERVE 80,000 USD PER YEAR AND WOMEN 64,000 USD
q WOMEN PREDICT THEY DO WORST ON TESTS (6 VS 8 ON AVERAGE SCALE AND THEY BOTH END UP WITH A 7 AFTER COMPLETING THE TEST)
PRECONCEIVED NOTIONS?
FUTURE MARKETS SHOULD MAKE AN EFFORT TO GET
TO KNOW AND INTEGRATE TOMORROW’S WORKFORCE, CONSUMERS AND PRODUCERS
WE NEED TO REFLECT THE MARKET PLACE WE SERVE
COMPANIES WITH AT LEAST 30% WOMEN IN MANAGEMENT POSITIONS HAVE A STONGER PERFORMANCE
MCKINSEY, CATALYST, CREDIT SUISSE
”You never change things by fighting the
existing reality.
To change something, build a new model that make the existing model obsolete”.
Buckminister Fuller