SOUTH AFRICAN BOTTLED WATER

MARKET INSIGHTS REPORT

PUBLISHED: JUNE 2021

COMPANY OVERVIEW

We offer B2B market research solutions to help you to

successfully improve or expand your business, enter new

markets, launch new products or better understand your

internal and external environment.

We believe in the advantage market research gives business leaders to fully understand their industry,

facilitate business strategy, improve company performance, and drive company growth.

Insight Survey is a South African, boutique market

research agency with more than 15 years of experience,

specialising in Business-to-Business (B2B) and Industry

research to ensure smarter, more-profitable business

decisions are made with reduced investment risk.

COMPANY OVERVIEW

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Our bespoke Industry and Market Intelligence can help give the edge in a global marketplace, empowering your

business to overcome industry challenges quickly and effectively, and enabling you to realise your potential

and achieve your vision. From strategic overviews of your business’s competitive environment through to

specific competitor profiles, our customised Intelligence is designed to meet your unique needs.

QUESTIONS WE HELP ANSWER

o What is the current and future market size?

o What are the latest global and local trends impacting

on the market?

o Who are your key competitors and what is their

offering in terms of products, services, pricing and

branding?

OUR RESEARCH SOLUTIONS

Competitor pricing research

Store visits and store checks

Competitor interviews

Customer interviews

Company website analysis

Governmental held records

INDUSTRY & COMPETITOR INTELLIGENCE

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OUR FOOD AND BEVERAGE EXPERIENCE

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We are a proudly South

African company that have

provided market research

solutions and Intelligence

reports to local and global

brands. We have worked with

some of the greatest

companies and brands in

their industries.

The South African Bottled Water Market Insights Report (58 pages) provides a dynamic synthesis of industry research, examining the local

and global Bottled Water Industry (including the impact of COVID-19) from a uniquely holistic perspective, with detailed insights into the

market – market size volumes and value (historical and forecasts), channel distribution, key industry trends, latest innovation and technology, as

well as key industry drivers and challenges.

SOME KEY QUESTIONS THE REPORT WILL HELP YOU TO ANSWER:

For the Global Bottled Water Industry Section:

o What are the current market dynamics (overview, market environment, regional overview, imports and exports trade) of the Global Bottled

Water Industry?

o What are the latest Global Bottled Water Industry trends, innovation and technology, drivers, and challenges?

For the South African Bottled Water Industry Section:

o What are the current South African market dynamics, in terms of market size, market value, market volumes: 2015-2020 Actual, 2021-2025

Forecasts (including the impact of COVID-19)?

o What is the detailed channel distribution (2015 vs. 2020) for South African Bottled Water products?

o What are the latest South African Bottled Water Industry trends, innovation and technology, drivers and challenges?

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REPORT OVERVIEW

58-page report filled with detailed charts, graphs, and insights

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SCREENSHOTS FROM REPORT

The global Bottled Water market reached an estimated value

of approximately US$217.7 billion in 2020. The market is

expected to grow at a compound annual growth rate (CAGR)

of 11.1%, to reach a value of approximately US$505.2 billion

in 2028, as illustrated in the adjacent graph.

o This growth in the Bottled Water market is set to be driven by several key

factors, including the ongoing health and wellness trend amongst global

consumers. Along with this, growing awareness regarding the health

benefits associated with the consumption of Bottled Water, is further

contributing to growth of the market amongst these consumers.

o Additionally, the significantly high growth of the Bottled Water market in

Asia-Pacific is contributing positively to the growth of the overall global

market. In particular, the Chinese, Indian, and Japanese markets have

been achieving significant growth in the region, illustrated by the high

profits being achieved by players in these countries.

o Furthermore, growing concerns regarding the safety of regular tap water

amongst consumers globally is driving demand for Bottled Water

products, which are seen as safe and healthy alternatives. This is a result

of safety and quality of water becoming a prime concern amongst

consumers, with many incidents of contamination resulting in greater

doubts regarding tap water safety.

o In terms of segmentation, the global Bottled Water market can be

segmented by product type into Purified Water, Mineral Water, Spring

Water, Sparkling Water, Distilled Water, and Other. Sparkling Water is also

marketed globally as Sparkling Drinking Water or Sparkling Mineral Water.

o In 2020, the Purified Water category held the largest share within the

product type segment, with 35.0%. This is largely due to increased

demand for water, as populations expand, and consumption increases.

The Sparkling Water segment is anticipated to be the fastest growing from

2021 to 2028, with a predicted CAGR of 11.7% for the period.

o However, the contribution of Bottled Water products to environmental

pollution through plastic waste, poses a challenge to the market’s

continued growth, as consumers become more aware of the impact of

these products on the environment.

2021 | 7Source: MordorIntelligence; GlobeNewsWire; PRNewsWire; GrandViewResearch; Cstore; BusinessWire; SCMP; MordorIntelligence2; USWaterAlliance; FlatIcon

217.7

505.2

0

100

200

300

400

500

600

2020** 2028*

VALUE OF THE GLOBAL BOTTLED WATER MARKET: 2020** & 2028* (IN US$ BILLION)

*Forecast

**Estimated value

SAMPLE FROM REPORTGLOBAL INDUSTRY OVERVIEW: BOTTLED WATER

Water-Based Alcoholic Drinks on the Rise

o As South African consumers continue to focus on health and wellness,

many are becoming more aware of the sugar and calories contained in the

alcoholic drinks they consume. As a result, many consumers are looking

to Sparkling Bottled Water-, Flavoured Bottled Water-, and Soda Water-

based drinks, as a healthier alternative to sugary mixers.

o In particular, Club Soda, Soda Water, Seltzer, and Sparkling Mineral

Bottled Water offer a zero-calorie and sugar-free alternative to traditional

mixers, such as tonic water. As a result, these products have become

popular ingredients in various cocktail recipes available online, including

Hugo Cocktails, Very Berry Smash, and Gin Daisy Cocktails, amongst

others.

o Furthermore, several cocktail recipes making use of Sparkling Flavoured

Bottled Waters, have also become popular. These recipes make use of

Sparkling Flavoured Bottled Water products, as a healthier source of

additional flavour, and can be found on various websites. Examples of

these cocktails include the Blackberry Coconut Splash cocktail, which

makes use of coconut Flavoured Sparkling Bottled Water, as well as the

Skinny Key Lime Pie cocktail, which includes lime Flavoured Sparkling

Bottled Water.

o However, it is not only consumers using these Bottled Water products, but

more alcohol manufacturers are also capitalising on this trend. One such

example is Mood Gin, a Cape Town-based drinks company which has

developed a gin, specially designed to be mixed with Soda Water or

Sparkling Bottled Water.

o This provides consumers with an alternative to traditional gin and tonics,

that is lower in calories, while still offering a delicious gin experience.

o In addition, several ‘hard’ Seltzers, that combine Sparkling Bottled Water,

alcohol, and various flavourants, have been released in South Africa.

These products offer South African consumers convenient low-calorie

alternatives to existing alcoholic beverages and include Flying Fish

Seltzer, Frost Sparkles, and Freely ‘hard’ seltzer.

o As a result of the introduction of innovative products such as these, as

well as consumer’s increasing concerns regarding their health, demand

for Water-based alcoholic beverages is likely to increase. As a result, this

trend is likely to continue to grow in 2021 and beyond.

2021 | 8Source: Healthline; FatSecret; TrippleThree; Yummly; Yummly2; TakeTwo; CherryFlava; BusinessInsider; WomenStuff; Southern

SAMPLE FROM REPORTSA INDUSTRY TRENDS

ONE54 South Africa Launches A1 Fruit Water in South Africa

o ONE54 South Africa has launched its A1 Fruit Water product in South

Africa. This product is a premium and African-centric innovation, that

infuses natural Sparkling Water with real African fruit, with no added

ingredients.

o The product is designed to appeal to health-conscious South African

consumers and is sugar-free, contains zero calories, is vegan and diabetic

friendly, as well as being free from gluten, sweeteners, and preservatives.

o Furthermore, A1 Fruit Water is produced in South Africa and is available in

three citrus-driven flavours. These flavours are created using real African

fruit and include mandarin, lemon, and grapefruit.

o More specifically, these flavours are created by using fruit by-products,

created in the manufacturing of fruit concentrates. These flavours are then

infused into Sparkling Water, using A1’s fruit water extraction technology.

Calm Natural Mineral Water Launched in South Africa

o Calm Natural Mineral Water, a new premium canned water product, has

been launched into the South African market.

o Calm Water is one of the first Bottled Water products in South Africa

packaged in an aluminium can. These aluminium cans are more easily

recycled than other formats, and form part of the company’s commitment

to reduce the amount of plastic waste, produced by its products.

o Furthermore, the product’s packaging is specially designed to maintain a

minimalist look and feel, to make it clear to consumers that the product is

a water. In addition, Calm Water’s cans feature a customised barcode that

incorporates the company’s dolphin and ocean wave imagery.

o Calm Natural Mineral Water is available in Still and Sparkling variants, and

is extracted from a natural source, located in the Cederberg area of the

Western Cape. In addition, the Water is canned at the source, ensuring

Calm Water is a truly local product.

2021 | 9Source: A1FW1; A1FW2; DrinkStuff

SAMPLE FROM REPORTSA INDUSTRY INNOVATION AND TECHNOLOGY

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TABLE OF CONTENTS

EXECUTIVE SUMMARY (3 Pages)

Global Industry Snapshot

South African Industry Snapshot

South African Industry Drivers and Challenges

1. GLOBAL BOTTLED WATER INDUSTRY (18 Pages)

1.1 Global Industry Overview: VALUE OF THE GLOBAL BOTTLED WATER MARKET: 2020** & 2028* (IN US$ BILLION) (Graph)

1.2 Global Market Environment

1.3 Global Key Markets: Regional Overview: FORECAST CAGR OF REGIONAL BOTTLED WATER MARKETS: 2021-2026* (IN PERCENTAGE) (Graph)

1.4 Global Industry Trade: Imports of Water Without Sugar: GLOBAL HS2201* IMPORT VALUE: 2016-2020** (IN US$ MILLION); TOP 5 HS2201* IMPORTING

COUNTRIES: 2020** (IN US$ MILLION) (Graphs)

1.5 Global Industry Trade: Exports of Water Without Sugar: GLOBAL HS2201* EXPORT VALUE: 2016-2020** (IN US$ MILLION); TOP 5 HS2201* EXPORTING

COUNTRIES: 2020** (IN US$ MILLION) (Graphs)

1.6 Global Industry Trade: Imports of Water With Sugar: GLOBAL HS220210* IMPORT VALUE: 2016-2020** (IN US$ MILLION); TOP 5 HS220210* IMPORTING

COUNTRIES: 2020** (IN US$ MILLION) (Graphs)

1.7 Global Industry Trade: Exports of Water With Sugar: GLOBAL HS220210* EXPORT VALUE: 2016-2020** (IN US$ MILLION); TOP 5 HS220210* EXPORTING

COUNTRIES: 2020** (IN US$ MILLION) (Graphs)

1.8 Global Industry Trends

1.9 Global Industry Innovation and Technology

1.10 Global Industry Drivers

1.11 Global Industry Challenges

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TABLE OF CONTENTS

2. SOUTH AFRICAN BOTTLED WATER INDUSTRY (28 Pages)

2.1 South African Industry Overview

2.2 South African Industry Overview: South African National Bottled Water Association

2.3 South African Industry Trade: Imports and Exports of Water Without Sugar: SA WATER (HS2201**) IMPORTS: 2016-2020* (IN ZAR MILLION); SA WATER

(HS2201**) EXPORTS: 2016-2020* (IN ZAR MILLION) (Graphs)

2.4 South African Industry Trade: Imports and Exports of Water With Sugar: SA WATER (HS220210**) IMPORTS: 2016-2020* (IN ZAR MILLION); SA WATER

(HS220210**) EXPORTS: 2016-2020* (IN ZAR MILLION) (Graphs)

2.5 South African Industry Market: South African Bottled Water Market Definitions

2.6 South African Industry Market: South African Bottled Water Distribution Channel Definitions

2.7 South African Industry Market Size: Bottled Water Market (2015-2020): VALUE OF SA BOTTLED WATER MARKET: 2015-2020 (IN ZAR MILLION); SA BOTTLED

WATER MARKET CAGR AND TOTAL GROWTH (IN PERCENTAGE) (Graph and Table)

2.8 South African Industry Market Size: Bottled Water Market (2015-2020: By Category): VALUE OF SA BOTTLED WATER MARKET BY CATEGORY: 2015-2020 (IN

ZAR MILLION) (Graph)

2.9 South African Industry Market Size: Still Bottled Water Market (2015-2020: By Sub-Category): VALUE OF SA STILL BOTTLED WATER MARKET BY SUB-

CATEGORY: 2015-2020 (IN ZAR MILLION) (Graph)

2.10 South African Industry Market Size: Carbonated Bottled Water Market (2015-2020: By Sub-Category): VALUE OF SA CARBONATED BOTTLED WATER MARKET

BY SUB-CATEGORY: 2015-2020 (IN ZAR MILLION) (Graph)

2.11 South African Industry Market Size Forecast: Bottled Water Market (2021*-2025*): VALUE OF SA BOTTLED WATER MARKET: 2020 & 2025* (IN ZAR MILLION);

SA BOTTLED WATER MARKET VALUE FORECAST BY CATEGORY (IN ZAR MILLION) (Graph and Table)

2.12 South African Industry Market Volumes: Bottled Water Market (2015-2025*): RETAIL VOLUME OF SA BOTTLED WATER MARKET BY SEGMENT (2015-2025*)

(Table)

2.13 South African Industry Market Distribution: Bottled Water Market: CHANNEL DISTRIBUTION FOR BOTTLED WATER PRODUCTS: 2020* (IN PERCENTAGE);

CHANNEL DISTRIBUTION (2015 AND 2020*) BY OUTLET TYPE (Graph and Table)

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TABLE OF CONTENTS

2. SOUTH AFRICAN BOTTLED WATER INDUSTRY (CONTINUED) (28 Pages)

2.14 South African Industry Trends

2.15 South African Industry Innovation and Technology

2.16 South African Industry Drivers

2.17 South African Industry Challenges

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