MIFF OFFICE8 – 11 MARCH 2019 | PWTC , Kuala Lumpur

Southeast Asia’s Largest Sourcing Centre for Of�ce Furniture

Gateway to SoutheastAsia and beyond

EmergingMarkets

BuyerDiversity140 countriesand regions

GlobalVisibility

BusinessNetwork

World production of o�ce furniture is estimated to be worth almost US$50 billion, representing around 12% of total world furniture production worth almost US$439 billion in 2017. Asia and Paci�c is the main manufacturing area with a share of more than 45% of world o�ce production, followed by North America and Europe. The production of o�ce furniture is highly concen-trated in only eight countries, which account for about 80% of the total output: China, the USA and Germany are the �rst three in the ranking.

According to a preliminary estimate in 2017 it grew by 4%. Forecasts are for continuing growth (+4% in 2018 and +2% in 2019). The European market for o�ce furniture is witness-ing a general recovery. Following two years of consecutive growth, the market is expected to further improve its performance in both 2018 and 2019.

(Source: CSIL World Furniture Outlook 2018)

Fuel Your Business Growth In AGrowing Market With MIFF OFFICE

World O�ce Furniture Outlook

Established in 1995, MIFF is the largest meeting place in Southeast Asia for furniture professionals to do real business, develop valuable relationships and strengthen global network.

Over 600 manufacturers and exporters from 14 countries and regions exhibit in MIFF, o�ering extensive collections of home and o�ce furniture to meet the sourcing needs of 20,000 buyers from 140 countries and regions.

MIFF OFFICE is the designated section that showcases a complete range of the latest and innovative solutions for o�ce and commercial spaces, providing a more concentrate and convenient sourcing experience to o�ce furniture buyers at MIFF

We welcome suppliers of o�ce seating, work stations, storage, conference and board room furniture, safes and public seating.

Join other great exhibitors and expand your business globally at MIFF OFFICE.

Register now at www.mi�.com.my

Real business show

MIFF has drawn more international buyers with high buying power for o�ce furniture such as from countries in North America (U.S & Canada) and buyers from Gulf countries (Qatar, UAE and Saudi Arabia) which are the fast growing markets of destination foro�ce furniture.

Building brand awareness

Bene�t from targeted international marketing programme that designated to maximised the brand exposure in global market to ensure you meet the right buyers and new buyers.

Largest sourcing centre for office furniturein Southeast AsiaYour ideal place to source for new products as MIFF OFFICE o�ers a wide range of products and trendy designs.

Enhance your visiting experienceWe will take care of you from the moment you touch down until we drop you back o� at the airport to ensure you had smooth sailing experience.

Fun, fulfilling and exciting trade showThe Buyers’ Night is a glamourous night to look forward! Get connected with the rest of the international buyers.

Access business worldwide

Why MIFF OFFICE

Exhibitor Awards

For Exhibitors

For Visitors Building on the tremendous exhibitor participation year after year, MIFF will honour

the “best of the best” in 2019 with the Best Presentation Award for best designed booth and Furniture Excellence Award is for most

creative furniture design

Work Studio System stamped their mark to wrest the Platinum Award with Retro System in Furniture Excellence Award for o�ce furniture category

Euro Chairs Manufacturingwons Best Presentation Award

International Visitorship by Region

28.0%

20.7%

13.5% 10.7%7.4%

7.1%

5.6%

5.5%

1.5%

Southeast Asia

Far East

South Asia Europe

Australasia

MiddleEast

NorthAmerica

Africa

South America

Visitor by Nature of Business

Importer / Exporter Manufacturer Wholesaler / Distributor Retailer Interior Designer Buying Agent Construction Trade Architect Hotel / Resort Government / Public SectorIntl Chain StoreRestaurant / Catering Others

40.38%26.42%24.02%22.99%12.93%11.49%5.37%3.51%3.14%2.66%2.06%1.49%5.98%

1995

1000

800

600

400

200

1997 2000 2003 2007 2011 2015 2016 2017 2018

Total Exhibitors

Year

Total Sales (USD million)

152

222.3 225327.4 290

418.6399

472

667

473

778

508 500

550

865908

940

625

984

518.8

2018

2016

ASEAN’s total trade stood at US$2.2 trillion in 2016, accounting for 6.9% of total world trade, and collectively the world’s 4th largest trade powerhouse after the major world economies of the European Union (EU), the USA and China.

A FullyIntegratedCommunity

BUYER

ASEAN Economic Community at a Glance

Wh

at T

hey S

aid

…EXHIBITOR

This is my �rst time visiting MIFF and we love it! Everything is wonderful. My architect, engineer and operations manager are also here. We see a variety of furniture, such as good designs of chairs and tables. We got a lot of contacts and info and exchanged a lot of business cards. The seminars are also very good and helpful. In fact, we attended most of them! We will de�nitely be back next year!

Maria Cora BualaAssistant CEO, Ace2ace Business Solutions, Philippines

Well, the market here is obviously great. There’s a lot of variety. One thing I like about here is language, as we can communicate very well. Even when purchasing, it’s very easy to communicate and problems can be tackled as well. This isn’t my �rst time here as well, I’ve been coming here for the past 6 years and purchasing from here as well.

Paul MangatFurniture Warehouse Brampton,

Canada

ASEAN ECONOMY

ASEANINVESTMENT

A Highly Competitive

Region

A World-classInvestmentDestination

(So

urce: AS

EA

N S

ecretariat)

ASEANTRADEA More

IntegratedMarket

ASEAN represented 6.2% of the world GDP in 2016 placed it as the 6th largest in the world and the 3rd largest in Asia after China and Japan, at US$2.55 trillion.

ASEANPOPULATION

In 2016, ASEAN was the 3rd largest by population with 634 million people behind only China and India. More than half of the population is under the age of 30 and 49% lived in urban areas.

67.8% of ASEAN’s population is working age population.

ASEAN attracted US$98 billion in FDI in 2016, accounting for 5.6% of global FDI in�ows, the 5th biggest recipient of FDI in the world after USA, UK, China and Hong Kong. Intra- ASEAN investment increased in 2016 accounting for 25.2% of ASEAN net FDI in�ows.

We come back to MIFF year after year because we can increase our exposure to potential customers in Southeast Asia. We also have many customers from other parts of the world who recognise our presence. So, it’s a lot about branding.

Jens KaringManaging Director,

LINAK Actuators, Malaysia

We’ve been exhibiting at MIFF since 2007, or perhaps even earlier. MIFF facilitated the growth of our export business while we were still operating on a small scale. The fair has helped us increase sales and brand exposure, which has resulted in the company playing an important role in the furniture industry.

Jake ZengDirector of Sales and Marketing, Zhejiang Henglin Chair Industry, China

O�cial Magazine:Strategic Partner:

Muar Furniture Association

Organised by:

UBM Malaysia +603-2176 8788 +603-2164 8786 info@miff.com.my