Specific social media tips for CEOs

Thought Leadership Branding

Submitted By Group 7

Sunny Bhambwani Gurpreet Singh : www.singhgurpreet.comAnkit Goel: www.ankit.goel.inParitosh Pawan: www.paritosh.pawan.comPrateek Parashar: www.prateek.parashar.com

CEOs and executive directors on social media

Anand Mahindra is the vice chairman and managing director of Mahindra Group, a large corporation in India. He tweets about many different things, from his company to his family and travels.

Mahindra interacts with customers addressing their questions and complaints

Mahesh Murthy is founder and CEO of Pinstorm, a digital marketing firm. He also writes a column for the Wall Street Journal. Murthy uses Twitter to share information about company, connect with people, and to research for writing his blog posts or encourage conversations in the comments of his blog.

Steve Case is the co-founder of AOL and now chairman of The Case Foundation and of Revolution. His Twitter stream is where he shares what he reading about philanthropy and technology

Holly Ross is the executive director of NTEN, the nonprofit technology network in the US. She uses Twitter to share what’s going on at NTEN, announce new initiatives, and have conversations with NTEN members. She often uses Twitter to get ideas and feedback on NTEN’s various programs.

Holly Ross is the executive director of NTEN, the nonprofit technology network in the US. She uses Twitter to share what’s going on at NTEN, announce new initiatives, and have conversations with NTEN members. She often uses Twitter to get ideas and feedback on NTEN’s various programs.

Social Media Tips for CEO’s• Set social media guidelines including branding. Review or outline your

organization’s rules for social media engagement. Ensure that these rules spell out how to represent your brand on social media platforms. Outline when employees should elevate issues to legal (This includes how to respond to a PR crisis.)

• Help senior executive to interact on social media. Understand c-suite executives may be reticent to admit they don’t know how to engage on social media. If so, have your social media manager work with them or get them outside one-on-one training. (We can help with this.)

• Craft appropriate profiles for your senior executives across social media. As an extension of your firm and your brand, stake your turf and ensure that they’re consistent. Don’t overlook Wikipedia.

• Start with small steps. The goal is to understand how social media works and to engage with your customers in a transparent way. It’s important to get to know how to use the tools to build your presence.

• Be strategic with your senior executive’s social media interactions. Take a page from President Obama. While his staff provides support for his social media presence, he does participate directly. You don’t want your CEO to spend his or her days trolling Facebook. Consider a range of options such as Instagram photographs of your CEO’s at his desk, YouTube videos answering customer questions, or a Google+ hangout.

Specific social media tips for CEOs

1. Listen first: Before jumping in, it is useful to do some listening first. Are there other organizations or businesses in sector where CEOs are using social media? Find those and review how they are using it.

2. Safe place to practice: It is a good idea to do a little bit of coaching with your executive to show her how Twitter works and to avoid too much “public learning.” Some organizations use software like Yammer, which is akin to an internal Twitter for companies or organizations, to practice before setting up on Twitter.

3. Get past information overload: It is important to let busy CEOs know that they don’t have to be on Twitter 24 hours a day, 7 days a week. This is also a good idea because the thought of opening up another communications channel might be overwhelming for a CEO is already concerned about email and information overload. Help them learn a quick and efficient way to use Twitter.

Specific social media tips for CEOs

4. Pick a small project first: Before launching a CEO blog or CEO Twitter account, it might make sense for the CEO to start off using the organization’s branded account or blog, particularly if she is not very comfortable with the tools or plan to devote a small amount of time.

5. Share unique insights from the executive suite: CEOs have perspectives that others in the organization may not. Whether using Twitter or writing blog posts, they should share their thought leadership, know how, and vision with their fans and followers. A good way to do this is share what they are reading and learning.

6. Let them be themselves: CEOs and executive directors who are using social media, above all, just need to be themselves and let their personality shine through

Thank You