sponsorship opportunities - harewood house · sponsorship opportunities 12th - 14th august 2016...

Sponsorship Opportunities

12th - 14th August 2016Harewood House, Leeds

For more information about our show, please visit our website

vwfestival.co.uk

WELCOME TOVW Festival 2016

VW Festival has grown over the last 12 years into one of the biggest VW events on the UK calendar.

Our growing audience is a mixture of VW enthusiasts who go to pick out each detail of the 100’s of

cars on show, and also those who go for the music, the trade stands, the extensive entertainment

line up and the fantastic range of independent caterers!!

When you first drive through the magnificent entrance to Harewood House and estate, you are hit

by a world of colour, entertainment, and diversity, but don’t be fooled by the laid back atmosphere.

Behind every inch of grassland is a huge multi-skilled team of dedicated organisers who have put

the show together since 2005.

Men, women and children stream through the busy trade area, looking for the best deals to be had.

Parts for their beloved VW, or clothing and crafts to help remind them of theur experience at the

Leeds-based show weekend.

This is undoubtedly the event to see, and be seen at. It is the culmination of months of planning and

corporate collaborations. You and your business could be involved in the 2016 show. Do you really

want to miss out? 20,000 visitors, and 30,000+ followers on social media, can’t be wrong!

Speak to us and see how we can promote your business to our huge online and show weekend

audience.

www.vwfestival.co.uk

facebook.com/vwfestival

twitter.com/vwfestival

instagram.com/vwfestival

youtube.com/vwfestival

THE SHOW In numbers

The numbers do the talking at VW Festival. Since 2005 the

attendance has increased by 400% . The show has seen a natural

expansion and evolvement to accommodate for the demand.

We communicate with our audience both at the show over the

weekend, and online in several different ways, with the website,

social media and email newsletters.

10,000 A5 Flyers

8,000A5 20 Page show guides handed out at the show

All followers, likers and subscribers are 100% organic and have not been bought

10,000Wristbands

posted before

10,000Plastic drinking

GlassesUsed at the show

Distribution

Show attendance

Online Audience

335,00Total views

Website Social Media Email

31,800Total Followers

10,000Subscribers

6,300in 201521,0004,500

5000

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015

20,000

LIVEEvents

Street acts

Children's activities

VW Graffiti and air brushing display

Bands and Disco music

Fancy Dress Competitions

Vehicle displays

Funfair

Show & Shine parade

Vehicle displays

PACKAGESOverview

Headline Sponsor

SPONSORSHIP PACKAGES

Show & Shine

Main Stage

Drinks &Catering

Cars for sale

Campsite

Pet Zone

Online & Social Media

Bespoke packages available

This year, we have devised sponsorship packages that ensure synergy and visibility

to your brand. Our packages have been crafted to offer an array of benefits and

exclusivity at our 2016 show!

We are offering exposure before the show in the form of online promotion, through

our website, social media and email newsletters. Offering brand presence at the

show with exhibition stand space, product placement and banner sightings.

HeadlineSponsorship

Sponsorship taken by VW Van centre, Leeds Sponsorship taken by Burgess

HeadlineSponsorship

Price £15,000+vat

Headlining VW Festival 2016 will ensure that your brand is fully

represented throughout all aspects of the show, from the online and

printed marketing, to being included in the show name. Where-ever

“VW Festival” is written or printed, in the lead up to the 2016 show, your

brand name will be present

Event title contains sponsor name- VW Festival in association with...

Brand used in all advertising, PR, social media campaigns, website and signage

Branding on ticketing, car parking passes, lanyards (2000 distributed) & show guide

Logo on homepage and sponsorship page of VW Festival website

Full page on our website (linked to from homepage and navigation)

Regular branding on our main stage screen

Premium trade stand space 20m x 10m in most prominent position available

Inclusion in magazine adverts pre & post event

Input and inclusion in promotional films

Logo on our event teams clothing (20+ staff members)

20 Guest Tickets to VW Festival

On-Stage Sponsor mention throughout event

Sponsorship taken by Burgess

Show & ShineSponsorship

Price £3,250+vat

Branding on site of competition zone

Branding on Show & Shine trophy

Full page advertisement within VW Show guide

Inclusion in pre event social media campaigns

Logo on homepage and Sponsor page of VW Festival website

Social media coverage

Trade stand at the event

Logo on rotation on our main stage screen

Your brand will be associated with the highest quality cars at the show. As well as

having a prominent trade stand to advertise your brand, the show and shine judging

area and presentation ceremony will be wrapped with your brand.

Marquee & StageSponsorship

Sponsorship taken by VW Van centre, Leeds

Branding covering the main stage area





Logo on our main stage screen

Showcase your brand to the full scope of attendees, by being at the focal point

of the festival and at the heart of our entertainment. Your brand will decorate the

entire staging area and will be included within regular call outs throughout the 2016

show.

Catering & DrinksSponsorship

Price £4,200+vat

Branding on all plastic cups on festival site

Branding on bar areas on festival site


Logo on homepage/Sponsor page of our website



The beverages will be flowing at VW Fest 2016, and to ensure your brand is a part of

the celebrations- our drinks sponsor will be displayed on every drink served at the

show, along with fantastic coverage at our bar areas!

CampsiteSponsorship

Price £3,600+vat

Naming right - The *** Campsite

Signage within campsite area







Logo on our main stage screen

Your brand will gain exposure to an audience that enjoys camping, outdoor

recreation and touring. The campsite has a great atmosphere and will be a base for

our audience throughout the festival weekend!

Cars for saleSponsorship

Price £2,500+vat

Branded designated cars for sale area

Area for your trade stand / gazebo and signage





Our visitors spend hours admiring our pre-loved VW’s! Your brand will be exhibited

throughout the sales area of the festival and you can also enjoy a prominent trade

stand to advertise your brand!

Online & Social MediaSponsorship

Price £400+vat




We have a loyal and organic audience that return to the show year after year

and we use many social media outlets to update them regularly about the

upcoming festival and also our supporting partners! Enjoy exposure on our

website and within our popular show guide!

Pet ZoneSponsorship

Sponsorship taken by Burgess

Branded designated pet zone

Branded facilities (water bowl, food bowls)

Area for your trade stand / gazebo and signage

Logo on homepage/Sponsor page of our website




Our pet zone ensures our four legged visitors are fed and watered whilst at the

show and also gives you the perfect opportunity to engage with their owners and

animal lovers alike.

CustomSponsorship

Don’t see a sponsorship package that meets your needs? Think you can bring

something else to the table?

We know one size doesn’t fit all and we will happily assemble a package to suit your

brand and vision.

ContactDetails

Some of our previous sponsorship partners

3 Packman Lane

Kirk Ella

Hull

HU10 7TH

Our Address Contact details

If you are interested in sponsoring the

VW Festival 2016 show, please contact

us.

Paul ScottEmail: [email protected]

Phone: 07768 172022

swissvax™

high performance car carehand made in switzerland

sponsorship opportunities - harewood house · sponsorship opportunities 12th - 14th august 2016...

Documents