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SPORTS, CULTURE &EVENTS MANAGEMENT

MA// MASTER // STUDIES // FULL-TIME

SPORTS, CULTURE &EVENTS MANAGEMENT

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Learning is a journey to a new world, an adventure, an expedition.

The FH Kufstein Tirol accompa-nies its students on this expedition and helps them to reach the highest summits.

You have to do the walking part yourself.

www.fh-kufstein.ac.at

SEMESTER 1 2 3 4

WHS ECTS WHS ECTS WHS ECTS WHS ECTSLECTURES

BRID

GE

COU

RSE

S**

International Sports Management 2 4

International Cultural Management 2 4

International Events Management 2 4

International Financial Management 2 4

Fundamentals in Social Research 2 4

SPO

RTS

, CU

LTU

RE

& E

VEN

TS

MAN

AGEM

ENT

Sustainability in Sports, Culture & Events Management 2 4

Events Budgeting 1 2

Risk Management 1 1

Sponsoring 1 1

Funding in Sports 1 2

Funding in Culture 1 2

Festival Studies 2 3

International Sports & Cultural Politics 2 3

Digital Events 1 2

INTE

RN

ATIO

NAL

MAN

AGEM

ENT

Strategic & Innovation Management 1 2Strategic Marketing 2 4Communication Management 2 3

Intercultural Management 1 1

Digital Marketing I, II 2 2 2 4Strategic Human Resource Management 1 2

International Trends in Sports, Culture & Events Management 1 2

RES

EAR

CH

MET

HO

DS Research Methods 2 4

Sports Management Research 1 2

Cultural Management Research 1 2

International Study Trip 2 3

OPT

ION

AL M

OD

ULE

S**

Venue Management: Fundamentals, Sports & Cultural Venues 2 4 2 4

Urban Studies & City Development: Urban Studies, City Development 2 4 2 4

Strategic Events Management: Sports Events, Cultural Events 2 4 2 4

Strategic Project Development: Fundamentals, Leisure Project Development 2 4 2 4

Destination Management: Developed Destinations, Emerging Destinations 2 4 2 4

SOCI

AL S

KILL

S Leadership Skills 2 3

Intercultural Theory 1 1

Team Building (Outdoor Training) 2 2

Business Ethics 1 1

Media Training 2 2

PRAC

TICA

L TR

ANSF

ER

Business Project I, II 2 4 2 4

Elective I, II 2 3 2 3

Thesis Preparation Seminar 1 2

Thesis Seminar 1 2

Thesis 18

WEEKLY HOURS PER SEMESTER (WHS) 18 18 16 8

ECTS CREDITS* 30 30 30 30

www.fh-kufstein.ac.atwww.fh-kufstein.ac.atwww.fh-kufstein.ac.atFH Kufstein Tirol // Andreas Hofer-Straße 7 // 6330 Kufstein / AustriaTel. +43 5372 71819 // info@fh-kufstein.ac.at www.fh-kufstein.ac.at

hochschuleundfamilie

MASTER STUDIES

SPORTS, CULTURE &EVENTS MANAGEMENT FULL-TIME

HIGHLIGHTS>> International program in sports, culture, and events management

>> Entirely taught in English by lecturers from all over the world

>> Integrated International study trip

>> Unique interdisciplinary approach to mastering the elements and structural provisions involved in the management of sports, culture, and events businesses

This master degree program has been developed as a management degree in the synergetic areas of sports, culture as well as events management with a strong international focus. The program is entirely taught in English by academic and field experts from around the world. The main emphasis lies on the development of strategic and leadership skills. Central to this program are analysis and conception as well as research and its application. With the inclusion of current scientific dis-cussions, the unity of research and subject matter is guaranteed. This leads to a unique interdisciplinary ap-proach to mastering the elements and structural provi-sions involved in the management of sports, culture, and events businesses.

Core ConceptThe key focus of the master program represents three core concepts - strategic management, research and management in the fields of sports, culture, and events management, and the future-orientated focus of optional academic study modules. Students are able

to choose courses in areas such as venue manage-ment, destination management, strategic events man-agement, strategic project development, urban stud-ies, and city development.

Comprehensive Social Leadership PreparationSocial skills training is another component of the pro-gram. Particular emphasis is placed on leadership training, especially in an intercultural context. The International study trip encourages the subject skills as well as the social and intercultural compe-tence of our graduates. Because of the tight connec-tion between theory and practical subject application, the program complies with the special qualification requirements of various career fields in international sports, culture, and events management.

FACTS

”The broad nature of the program enables you to specialize in the field of sports, culture and events management and at the same time to put in place three pillars you can build your future on.”

Felicia Kerschbaum, MA - Bachelor & Master Graduate Researcher, SportsEconAustria

JOB OPPORTUNITIES>> Sports Management: sports marketing & communication agencies, sports federations, and sports events organizing committees

>> Cultural Management: cultural institutions such as museums, theaters, opera and concert halls, festivals, music and film industry, and the wider creative industries

>> Events Management: event agencies, event and conference centers, recreational centers, corporate marketing, sponsoring, and event departments

”The international backgrounds of the students and professors create a global networking opportunity and represent an additional foundation for future international professional development.”

Asc. Prof. (FH) Mag. Monika KohlhoferDirector of Studies

ORGANIZATIONAL FORM Full-time

PLACES PER YEAR 30

APPLICATION MODEOnline application, documents must be uploaded

DURATION4 semesters

DEGREE OBTAINEDMaster of Arts in Business (MA)

LANGUAGE OF INSTRUCTION100 % English

STUDY ABROADIntegrated International study trip in the 2nd semester

FEESEach semester: Euro 363,36 (excl. Student Union-fees)Third country students: www.fh-kufstein.ac.at/thirdcountrystudents

ENTRANCE REQUIREMENTSrefer to www.fh-kufstein.ac.at/applicants

FEATURES OF THE MASTER DEGREEPROGRAMSWe support students with a

sense of responsibility and

ethics in realizing and devel-

oping their potential.

- social skills: from perfect-

ing your presentation skills

to management qualities.

- practical experience & proj-

ects: obtaining experience

in analytical and practical

application of the skills and

knowledge you have acquired,

through case studies and proj-

ects commissioned by compa-

nies.

- international aspect:

English-language special-

ist courses, international

teaching staff and study trips

abroad.

- individual aspect: personal

and individual student support

as well as personalization of

the program through electives.

- additional qualifications:

optional integrated specialist

certification and postgraduate

program.

www.fh-kufstein.ac.at

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Phone: +43 5372 71819 500E-Mail: bewerbung@fh-kufstein.ac.at

ANY QUESTIONS?WE ARE HERE TO HELP YOU.