spotlight presentation 1 (2)
TRANSCRIPT
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By: Karlee Fowler, Jordan Dickerson, Ryan Neerdaels, and
Alyssia Kleinhans
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Traveling special event service for nightclubs
Service
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• Our mission is to provide a fun and engaging social experience to all customers. We wish to elevate the nightlife in Milwaukee by putting the Spotlight on our customers.
• Our goal is to improve the nightlife in the city of Milwaukee. • give an outstanding experience in a nightclub atmosphere by
providing our services.
Mission Statement and Goals
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• 2 events a month • increase the nightclubs nightly revenue by a minimum of 20% • obtain a social media following base
• 1,500 likes on Facebook• 200 followers on Twitter• 300 friends on snapchat • 1,000 followers on Instagram.
Objectives
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Industry Analysis• Steady growth• No company that
dominates – majority of small businesses
• Failure rate can be high • Quality of service
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• Photographers• Limo Services • Special Event Services• Licensed Restaurants• Casinos
Competitive Analysis
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Customer and ConsumerCustomer • nightclub owners
Consumers • 21 – 35 year olds
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Strengths
❏ Location (different businesses)❏ Increasing Market❏ Spotlight App - fast and easy way to
connect, interact and inform❏ Social media ❏ Don’t have all the expenses ❏ NO other service like it❏ Team members are knowledgeable of the
nightclub industry
Weaknesses
❏ Two segments (B2B & B2C)❏ Market penetration❏ No existing competitors❏ Long night hours
Opportunities
❏ 21- 35 are attaining higher incomes and will then spend more on entertainment
❏ High profits and demand❏ Celebrity promotion❏ Local artists❏ B2B marketing
Threats
❏ Already well established nightclubs❏ Licensed restaurants/ casinos❏ Staying home instead of going out❏ Nightclubs could copy our idea and do it
themselves❏ Decline in segment size❏ Mature industry
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PainThe Milwaukee nightlife lags compares to other big cities
OpportunityRoom to grow and turn a negative into a positive
Customer Pain and Opportunity
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Segmentation & Target
Nightclub Owners
21 - 35 year old night owls
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Positioning
Excellent Customer Experience
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Program Description#LightOnMe
#SpotLightLiquidLab
#MKEGuestSpotLight
#SpotLightDTMKE
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Proof of Concept
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Schedule
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Financial Budget
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Marketing Metrics
• Social Media
• Revenue Goals
• Loss in year 1
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Track by platform • Task performance measurable • Post engagement
- social media analytics
Track over time • Learn from successes and mistakes• Change as time goes on
Evaluations
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