8/8/2019 Starbucks and Corporate Social Responsibility

1/15

Starbucks and Corporate Social

responsibility

Jin Qian, Xiao Tan,Ngoc Quynh Le

Robert Szalay

8/8/2019 Starbucks and Corporate Social Responsibility

2/15

Company's profile

Total stores 16,706 ( 12/ 2009)

8,850 Company-operated stores. 7,856 Licensed stores.

Operating in more than 50 countries

Operating income (2009)- $562 million

8/8/2019 Starbucks and Corporate Social Responsibility

3/15

Products

Coffee

Handcrafted Beverages

Merchandise

Fresh Food

Consumer Products

Brand Portfolio

8/8/2019 Starbucks and Corporate Social Responsibility

4/15

Starbucks Shared Planet

Ethical sourcing

Environmental stewardship

Community involment

8/8/2019 Starbucks and Corporate Social Responsibility

5/15

Achievements and initiatives

2009

81% of purchased coffee- C.A.F.E. practices

Increase of FAIR Trade coffee by 100%

Farmers loans $20 mil. by 2015

Community service 1mil. hours by 2015

Conservation International - 29 projects

Reduction of energy and water consumption

8/8/2019 Starbucks and Corporate Social Responsibility

6/15

Achievements and initiatives

2009

LEED certification for new stores in 2010

Develop a recyclable cup solution by 2012

Front-of-store recycling in stores by 2015

Serve 25% of beverages in reusable serveware

or tumblers by 2015

8/8/2019 Starbucks and Corporate Social Responsibility

7/15

The Reality

8/8/2019 Starbucks and Corporate Social Responsibility

8/15

The environmental Impact

Starbucks makes charitable contributions through the StarbucksFoundation created in 1997

In 1999, Starbucks started "Grounds for your Garden" to make their

business more environmentally-friendly

In 2004, Starbucks began reducing the size of their paper napkinsand store garbage bags

In 2008, Starbucks was ranked #15 on the U.S. EnvironmentalProtection Agency's list of Top 25 Green Power Partners forpurchases of renewable energy

8/8/2019 Starbucks and Corporate Social Responsibility

9/15

8/8/2019 Starbucks and Corporate Social Responsibility

10/15

Improve the coffe farming condition and faire

trade,as well as help the poverty

Ethiopia

8/8/2019 Starbucks and Corporate Social Responsibility

11/15

Engaging the Community through

Community-based Projects The development project CARE International and Starbucks

started in 2007 in Ethiopia in the Gewgew Dingete villages inWest Harrarghe, Ethiopia

Provide farmers with better food, safe drinking water Community warehouse facilities were built,

A haricot bean loan scheme and vegetable seed bank wereinitiated

Farmers were trained in crop husbandry and marketing.

These would thus help the farm become a more sustainablebusiness for each farmer in the village

8/8/2019 Starbucks and Corporate Social Responsibility

12/15

Energy Conservation

Starbucks has emphasized two issues that are

preserving and developing energy efficiently,

which it has impacted to climate change

Starbucks tries to reduce its energy by

cooperating with GE Company

The LED lighting was installed 1,000 stores in

U.S.A

8/8/2019 Starbucks and Corporate Social Responsibility

13/15

WastedWater

In October 2008, Starbucks was wasting 23.4million litres of water a day

In June 2009, in response to concerns over itsexcessive water consumption, Starbucks re-evaluated its use of the dipper well system

In September 2009, Starbucks successfullyimplemented a new water saving solution thatmeets government health standards.

8/8/2019 Starbucks and Corporate Social Responsibility

14/15

Recycling & Reducing

Waste In 2007, The 10% recycled paper cups used by

Starbucks are not recyclable

Starbucks gives customers a 10-cent discountwhen they bring their own reusable cup

By 2009 reusable cups had been served over

4.4 million more than 2008

8/8/2019 Starbucks and Corporate Social Responsibility

15/15