start spreading the news about your research early facult… · using twitter (image: mona sosh,...
TRANSCRIPT
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Start spreading the news about your researchAndrew Careaga (@andrewcareaga) | Marketing and CommunicationsKathleen Sheppard (@k8shep) | Associate Professor, History and Political ScienceCAFE presentation, April 4, 2018
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The problem
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The problem (continued)
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The research communication cycle
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The problem (continued)
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Audience Impact Proximity Timeliness Prominence Unusualness Conflict
Seven criteria for judging news value
Source: News Reporting and Writing, The Missouri Group
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Impact, timeliness, prominence
John Myers, professor of civil engineering, on
CNN Headline News, March 16, 2018
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Impact, timeliness, prominence
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Impact, proximity, unusualness
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Audience, timeliness
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Timeliness, prominence, conflict
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Timeliness, unusualness
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Using social media to share YOUR news
Dr. Kathleen Sheppard, associate professor, history and political science
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Using social media to connect
History
EgyptologyWomen in STEM
This is where I fit
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Using social media to connect
Why I started using Twitter
(Image: Mona Sosh, Flickr)
Why I keep using it
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Using social media to connect
Why I started using Twitter
(Image: Mona Sosh, Flickr)
Why I keep using it
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Historians Archaeologists Egyptologists UK
Using social media to connect
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Publications Other news
Using social media to share news
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Research connections Teaching connections
Outcomes
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News media connects academia with the public
Help the public better understand research, scholarship, current affairs, policy issues, etc.
Provide a more balanced, informed view of issues
Fight the fake news
Why share your expertise with the news media?
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How Marketing and Communications can help
Write and publicize news releases about your research, scholarship
Share your expertise with media outlets
Share your good news internally (Accomplishments e-newsletter)
Interview prep Social media sharing More branding and
marketing assistance Visit news.mst.edu for the latest Missouri S&T news
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What we ask of you…
If you have a paper accepted for publication, don’t wait until it’s published to tell us. Please let us know in advance. This will give us time to work on a news release or develop a social media sharing plan. (Remember: News is news when it’s new.)
If you use social media to share your work, please let us know. Email us at [email protected].
Visit news.mst.edu for the latest Missouri S&T news
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Learn more at marketing.mst.edu