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Page 1: Startup Estonia
Page 2: Startup Estonia

Estonia in early 1990s

- The smallest and a poorest - Agricultural society - No modern industry - No natural resources + Well-educated + Ambitious(?)

What do you do if you want to grow quickly, but have very limited resource?

Page 3: Startup Estonia

So what DO YOU DO?

… create and attract things that scale: •  (Government catalyzed) IT – digitize everything •  High tech industries •  Venture capital

Page 4: Startup Estonia

Estonia today •  Top scores in global competitiveness rankings, incl #1

in internet freedom

•  Boast impressive presence of global tech multinationals, incl. Xilinx, Ericsson, ABB, Microsoft, Symantec

•  Close to catching up with Scandinavia (in terms of living standard)

•  #1 in money raised by early stage digital startups •  #2 in number of startups

Page 5: Startup Estonia

Fundraising by EST tech startups

Page 6: Startup Estonia

#estonianmafia

Page 7: Startup Estonia

The impor-tance of Skype can be put in two words: “Skype me!”

Founded

2003

Developers

Ahti Heinla, Priit Kasesalu,

Jaan Tallinn

Users

50 000 000 concurrent

as of 2014

Reach

Worldwide, used in more

countries than there are

United Nations members

“to skype”

Has become a verb

Impact

Skype forever changed the way

we communicate, becoming the

new way to telephone

STARTUPESTONIA.EE

Page 8: Startup Estonia

The impor-tance of Skype can be put in two words: “Skype me!”

Founded

2003

Developers

Ahti Heinla, Priit Kasesalu,

Jaan Tallinn

Users

50 000 000 concurrent

as of 2014

Reach

Worldwide, used in more

countries than there are

United Nations members

“to skype”

Has become a verb

Impact

Skype forever changed the way

we communicate, becoming the

new way to telephone

STARTUPESTONIA.EE

Thanks to TransferWise

you no lon-ger give away 50¢ to get $1 abroad.

Launched

2011

Founders

Kristo Käärmann,

Taavet Hinrikus

Transactions

10 000 000 Euros worth in

first year only

Impact

Saved people tons of money

while undermining huge

banking institutions

Employees

From 2 to more than 200 in

three years

Honoured backing

Sir Richard Branson invested a

lot (or a lot lot) in Transferwise

in 2014

STARTUPESTONIA.EE

With Grab-CAD thou-sands of new marvels are engineered every year.

Founded

2009

Founders

Hardi Meybaum, Indrek Narusk

Users

A community of more than 1 600 000 as of 2013

Impact

Used by major engineering corporations around the globe including ones like GE

A 3D-future

GrabCAD was acquired by 3D printing behemoth Stratasys in 2014

Challenges

Public design challenges allow anyone to desing something for, say, a jet engine or the ISS.

STARTUPESTONIA.EE

The most pro-ductive teams around the globe Fleep with each oth-er constantly.

Founded

2012

Founders

Henn Ruukel, Erik Laansoo, Asko Oja, Marko Kreen, Andres Järviste, Liis Peetermann

What’s it about

An email-compatible messaging platform for teams

Users

3 600 monthly active as of 2015

Goal

To replace a decades-old technology (called email) at the workplace

Fun fact

Backed by the largest number of ex-Skype investors there ever have been

STARTUPESTONIA.EE

Thanks to TransferWise

you no lon-ger give away 50¢ to get $1 abroad.

Launched

2011

Founders

Kristo Käärmann,

Taavet Hinrikus

Transactions

10 000 000 Euros worth in

first year only

Impact

Saved people tons of money

while undermining huge

banking institutions

Employees

From 2 to more than 200 in

three years

Honoured backing

Sir Richard Branson invested a

lot (or a lot lot) in Transferwise

in 2014

STARTUPESTONIA.EE

Page 9: Startup Estonia

The impor-tance of Skype can be put in two words: “Skype me!”

Founded

2003

Developers

Ahti Heinla, Priit Kasesalu,

Jaan Tallinn

Users

50 000 000 concurrent

as of 2014

Reach

Worldwide, used in more

countries than there are

United Nations members

“to skype”

Has become a verb

Impact

Skype forever changed the way

we communicate, becoming the

new way to telephone

STARTUPESTONIA.EE

Thanks to TransferWise

you no lon-ger give away 50¢ to get $1 abroad.

Launched

2011

Founders

Kristo Käärmann,

Taavet Hinrikus

Transactions

10 000 000 Euros worth in

first year only

Impact

Saved people tons of money

while undermining huge

banking institutions

Employees

From 2 to more than 200 in

three years

Honoured backing

Sir Richard Branson invested a

lot (or a lot lot) in Transferwise

in 2014

STARTUPESTONIA.EE

With Grab-CAD thou-sands of new marvels are engineered every year.

Founded

2009

Founders

Hardi Meybaum, Indrek Narusk

Users

A community of more than 1 600 000 as of 2013

Impact

Used by major engineering corporations around the globe including ones like GE

A 3D-future

GrabCAD was acquired by 3D printing behemoth Stratasys in 2014

Challenges

Public design challenges allow anyone to desing something for, say, a jet engine or the ISS.

STARTUPESTONIA.EE

Page 10: Startup Estonia

The impor-tance of Skype can be put in two words: “Skype me!”

Founded

2003

Developers

Ahti Heinla, Priit Kasesalu,

Jaan Tallinn

Users

50 000 000 concurrent

as of 2014

Reach

Worldwide, used in more

countries than there are

United Nations members

“to skype”

Has become a verb

Impact

Skype forever changed the way

we communicate, becoming the

new way to telephone

STARTUPESTONIA.EE

Thanks to TransferWise

you no lon-ger give away 50¢ to get $1 abroad.

Launched

2011

Founders

Kristo Käärmann,

Taavet Hinrikus

Transactions

10 000 000 Euros worth in

first year only

Impact

Saved people tons of money

while undermining huge

banking institutions

Employees

From 2 to more than 200 in

three years

Honoured backing

Sir Richard Branson invested a

lot (or a lot lot) in Transferwise

in 2014

STARTUPESTONIA.EE

With Grab-CAD thou-sands of new marvels are engineered every year.

Founded

2009

Founders

Hardi Meybaum, Indrek Narusk

Users

A community of more than 1 600 000 as of 2013

Impact

Used by major engineering corporations around the globe including ones like GE

A 3D-future

GrabCAD was acquired by 3D printing behemoth Stratasys in 2014

Challenges

Public design challenges allow anyone to desing something for, say, a jet engine or the ISS.

STARTUPESTONIA.EE

The most pro-ductive teams around the globe Fleep with each oth-er constantly.

Founded

2012

Founders

Henn Ruukel, Erik Laansoo, Asko Oja, Marko Kreen, Andres Järviste, Liis Peetermann

What’s it about

An email-compatible messaging platform for teams

Users

3 600 monthly active as of 2015

Goal

To replace a decades-old technology (called email) at the workplace

Fun fact

Backed by the largest number of ex-Skype investors there ever have been

STARTUPESTONIA.EE

Page 11: Startup Estonia

Grounds of the success

•  Skype legacy, heritage dream, role-model •  Small market – think BIG from the start •  Other alternatives becoming a millionaire are

limited •  Starting up has proven and made easy •  Political leadership – e-services, tax regime,

public focus

Page 12: Startup Estonia

Developing EST startup ecosystem

•  2007 Estonian Development Fund (EDF) starts operating •  2008 EDF’s first investments with private co-investors •  2008 Brain Hunt Business Plan competition starts •  2009 EDF supports Garage48 first hackathons •  2009 EDF opens SeedBooster and accepts GrabCAD •  2009 EDF initiates to establish Estonian BAN / VCA •  2010 First concept paper on Startup Estonia program •  2012 EDF invests as a lead investor into Startup Wise Guys •  2012 SmartCap is established to prepare for a new VC model •  2012 EDF co-investors initiate EstBAN (12 out of 25) •  2014 Startup Estonia program launched •  2015 New public Fund of Funds established, SmartCap privatized

Page 13: Startup Estonia
Page 14: Startup Estonia

Lessons learnt developing the ecosystem •  Early supply of capital has to be supported •  Public sector to initiate/support activities for the

ecosystem •  LISTEN to startups/founders and private investors •  Connect the local players with international scene •  Be flexible to change, if the milestones not reached, but

give time for results

Page 15: Startup Estonia
Page 16: Startup Estonia

FOR FURTHER INFORMATION MARI VAVULSKI HEAD OF STARTUP ESTONIA [email protected] www.startupestonia.ee