state of the domain naming system - anand vora & ulrich reatzlaff - public interest registry

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State of the Domain Naming System Ulrich Retzlaff Anand Vora Public Interest Registry

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Page 1: State of the Domain Naming System - Anand Vora & Ulrich Reatzlaff - Public Interest Registry

State of theDomain Naming System

Ulrich Retzlaff Anand VoraPublic Interest Registry

Page 2: State of the Domain Naming System - Anand Vora & Ulrich Reatzlaff - Public Interest Registry

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27 years ago….com.net.org.gov.edu.mil

Page 3: State of the Domain Naming System - Anand Vora & Ulrich Reatzlaff - Public Interest Registry

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Today

.asia

.biz

.info

.jobs

.name

.pro

.tel

.xxx

.in

.fr

.uk

.cn

.kr

.hk

.my

.vn

Coming soon....Africa .Health.Bank .Hotel.Berlin .Irish.Dental .Love.Eco .London .Earth .Money .Food .Movie.Film .Paris .Free .Poker.Green .Radio.Gay .Whatever

210,000,000+ Domain Names Registered

Over 2 Billion Internet Users

Page 4: State of the Domain Naming System - Anand Vora & Ulrich Reatzlaff - Public Interest Registry

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Today

1billion active users

Founded 2004

140 million active users, sending 340 million tweets

every day

Founded 2006

800 million users

each month, watching 4 billion

hours of video, and72 hours of video are

uploaded every minute

Founded 2005

Page 5: State of the Domain Naming System - Anand Vora & Ulrich Reatzlaff - Public Interest Registry

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Do websites still matter?

Caravan Research 2010

Question: Rank the following (Website, FB, Twitter, LinkedIn, YouTube) from most trustworthy to least.

81% of respondents chose an organization’s website as the most trustworthy place.

60% of respondents chose Twitter as the least.

Facebook, YouTube, and LinkedIn fell in between the two extremes.

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Ok, but why so many new gTLDs?

“The program's goals include enhancing competition and consumer choice, and enabling the benefits of innovation via the introduction of new gTLDs.”

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Business Innovation since 1985

E-commerce

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Innovations for Multimedia

Streaming

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Community Innovations

Crowd Sourcing

Page 10: State of the Domain Naming System - Anand Vora & Ulrich Reatzlaff - Public Interest Registry

MOVIE

Page 11: State of the Domain Naming System - Anand Vora & Ulrich Reatzlaff - Public Interest Registry

.ORG Statistics

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Major Global Reach

Roughly 40% of registrations come from outside of the U.S.

AF1%

AP12%

EU23%

LAC2%

NA63%

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Broad Appeal

Associations

Charity & Campaigns

ReligionSmall Businesses

Open Source

Health and Medical

Community Development

Arts and Culture

Corporate Social Responsibility (CSR)

Disaster Relief

Global Organizations Open Source

Sports and Recreation

Celebrity Causes

Page 14: State of the Domain Naming System - Anand Vora & Ulrich Reatzlaff - Public Interest Registry

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Strong Brand Attributes

Web users* have told us that .ORG stands for:

1. Informative 2. Well-intentioned 3. Trustworthy 4. Valuable information 5. International use

*Based on global survey conducted in 2009, 2010 of 10,000+ Users

Page 15: State of the Domain Naming System - Anand Vora & Ulrich Reatzlaff - Public Interest Registry

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.ORG is a Growing TLD

One of the original TLDs, now over 10M DUM, and growing at 7% each year.

2006 2007 2008 2009 2010 2011 2012 -

2,000,000

4,000,000

6,000,000

8,000,000

10,000,000

12,000,000

Domains Under Management (2006-2012)

Page 16: State of the Domain Naming System - Anand Vora & Ulrich Reatzlaff - Public Interest Registry

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Highest Renewal Rate

Average (blended) renewal rate of 75%, is among the highest of all gTLDs.

1 year 2 years 3+ years Blended

60.7%

75.7%86.0%

75.4%

Renewal Rate

Page 17: State of the Domain Naming System - Anand Vora & Ulrich Reatzlaff - Public Interest Registry

Internet Users in India

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Internet Users

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In Asia

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ASIA INTERNET USE, POPULATION DATA AND

FACEBOOK STATISTICS

ASIAPopulation Internet Users, Internet Users Penetration Users Facebook

( 2011 Est.) (Year 2000) 31-Dec-11 (% Population) % Asia 31-Mar-12

Afganistan 29,835,392 1,000 1,256,470 4.20% 0.10% 257,440

Bangladesh 158,570,535 100,000 5,501,609 3.50% 0.50% 2,520,680

Bhutan 708,427 500 98,728 13.90% 0.00% 65,660

China * 1,336,718,015 22,500,000 513,100,000 38.40% 50.50% 447,460

Hong Kong * 7,122,508 2,283,000 4,894,913 68.70% 0.50% 3,752,160

India 1,189,172,906 5,000,000 121,000,000 10.20% 11.90% 45,048,100

Indonesia 245,613,043 2,000,000 55,000,000 22.40% 5.40% 43,523,740

Japan 126,475,664 47,080,000 101,228,736 80.00% 10.00% 7,684,120

Kazakhstan 15,522,373 70,000 5,448,965 35.10% 0.50% 452,200

Korea, South 48,754,657 19,040,000 40,329,660 82.70% 4.00% 6,376,160

Kyrgystan 5,587,443 51,600 2,194,400 39.30% 0.20% 75,380

Myanmar 53,999,804 1,000 110,000 0.20% 0.00% n/a

Nepal 29,391,883 50,000 2,031,245 6.90% 0.20% 1,396,800

Pakistan 187,342,721 133,900 29,128,970 15.50% 2.90% 6,412,960

Sri Lanka 21,283,913 121,500 2,503,194 11.80% 0.20% 1,235,080

Taiwan 23,071,779 6,260,000 16,147,000 70.00% 1.60% 11,877,620

Tajikistan 7,627,200 2,000 794,483 10.40% 0.10% 34,640

Vietnam 90,549,390 200,000 30,516,587 33.70% 3.00% 3,173,480

Page 21: State of the Domain Naming System - Anand Vora & Ulrich Reatzlaff - Public Interest Registry

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Promoting .ORG in India

Comprehensive campaign: TV, PR, Digital, & Social Media

Our Commitment to Indian Market• Create awareness for .ORG• Reach out to SMBs to promote .ORG • Support our valued partners

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A WORLD OF POSSIBILITIES.TOGETHER.

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Thank You

[email protected]@pir.org

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REPOSITORY

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What does this mean?

Page 26: State of the Domain Naming System - Anand Vora & Ulrich Reatzlaff - Public Interest Registry

Look To Broadband As Indicator

India 1 broadband subscriber per

100 people.

Europe & U.S. has 30 broadband

subscribers per 100 people.

Source ITU-2011

Page 27: State of the Domain Naming System - Anand Vora & Ulrich Reatzlaff - Public Interest Registry

Broadband Drives Real Growth

An IDB study found that a 10% point increase in broadband penetration in the region could boost gross

domestic product by an average 3.2% and raise

productivity by 2.6%.

Inter-American Development Bank (IDB)- 5-2012