steffen hedebrandt - ngh 6
TRANSCRIPT
Review Economy
@SHedebrandt
What is Airtame?
Growth team
Content
Voice / Social
Reviews
Partnerships
Paid
Mail Flows
PR
Tracking / Analytics
What is the Review Economy?
How to win in the review economy?
How to ramp up the harvesting?
1. Create value for your customers
2. Built a system that identifies happy users
3. Harvest the goodwill
4. Direct the goodwill towards an online reflection
New customers
IndieGoGo
The customers gets the mail
Unhappy Customer
Happy Customer
Okay, get to the case… Can I make money on this?
What to do when that’s in place?
Start tracking your rankings
Learn how the search engine
Setup up ads
What have we learned?
BRAND
“If you could give one piece of advice to your younger self
that pertains to your career in marketing, what would it be?”
“I would tell myself that a brand is the sum of every experience
a customer has with your company, and a strong brand will
always generate long-term growth and revenue.
It’s important to think about the entire customer lifecycle and
relentlessly improve the interactions customers have with
your company.”
Bill MacaitisCMO - SLACK
@SHedebrandt