Steven Whitehttps://www.linkedin.com/in/mrstevewhite

EXECUTIVE SUMMARY Focused management professional offering more than six years of progressive leadership experience with

a focus in process improvement and efficiency. Experience in development of several projects including designs for various print and digital advertising

including tri-fold brochures, CDprinting, business cards, web advertising banners, websites, logos and more.

Driven to elevate a websites presence on search engine result pages by using industry standards for search engine optimization and tracking the sites search performance using various performance tools to determine overall effectiveness of SEOenhancements.

Researched to identify key words for pages with high value and volume using AdWords, Bright edge and Other Resources

Stay current with SEO Trend sand updates to industry standards Develop automated timesaving Excel templates, forms, reporting files and data collection files using VBA

Scripts Enthusiastic Team Contributor to Pass Along SEO News and Trends

SKILLS SUMMARY Operations Management Microsoft Office Expert Bright edge Platform Certified Excellent Multitasking Skills Competitive Site Analysis On-Page Optimization for SEO Use Google Analytics, Adobe Site Catalyst and Bright edge to create Performance reports for website

performance Work Efficiently with Several Teams to Complete Projects

EDUCATIONSoutheast Community College Lincoln, NE, USA

Associate of Arts - Visual Publications, 2005 Learned the use of Photoshop, Illustrator, Dream weaver and other Adobe CS products Advanced Excel skills like form building and VBA programming for program automation Learned how to build and maintain websites using best practices Learned HTML, CSS, PHP, XML, form creation, script sand other web design enhancements Developed websites for clients during program internship while adhering to current web design standards. Utilized website meta title, description and photo alt tags of developed client websites for search engines

and user experience.

PROFESSIONAL EXPERIENCE

Was taking care of his own business 10/2015 - Present

Hay needle, Omaha, NE 03/2015 – 09/2015SEO Specialist

Improve the organic SEO health of an online e- commerce website, implement known standard SEO practices and identify, test new strategies for page content and meta data to stay current with SEO standards.

Generate organic search reports and analyze data to show the growth of organic SEO for pages of the website.

Perform key word analysis using Google AdWords, Adobe Site Catalyst, Bright edge and competitor analysis reviews and develop a keyword strategy for all pages being optimized

Optimize product list pages for SEO by updating the on-page title, description, H1 tags, inbound linking strategies and development of relevancy pages to provide additional information, images and infographics to improve underperforming products and product categories or improve user experience for a product page

Coordinate with multiple teams to enhance the user experience by updating the website design and navigation using research data of keyword opportunities identified using keyword research and comparative website analysis.

Fix site errors including 404,301 permanent redirect daisy chains,500 server errors and any other errors found.

Conduct vend or back link reviews to identify opportunities for new back links or correct in correct back links found.

Create, update and maintain relevancy pages for products or product categories to provide users with beneficial information during their shopping experience

Develop and provide outside the box solutions and ideas to improve user experience Provide suggestions, engagement estimations and any other insight for product online marketing

campaigns

Marriott International, Omaha, NE 03/2013 – 03/2015SEO Analyst

Analyze and optimize individual hotel websites on the US, UK and Spanish Marriott websites Developed multiple Excel spreadsheets to track work progress for individual tactic execution Developed multiple Excel templates and macros that would automate various tasks such as performing a

website scrape. These templates have saved hundreds of labor hours annually for the Omaha SEO Analyst team

Assisted with the development process of new tactics by streamlining processes through automation using Microsoft Excel and the SEO Tools Excel plug-in.

Assisted with the development and maintenance of training documents for new and existing tactics

Marriott International, Omaha, NE 12/2011 – 03/2013Customer Care Consultant and Platinum Premier Sales Associate

Assisted hotel guests through phone calls or email with all types of problems encountered by thoroughly researching a problem using enhanced questioning skills and thoroughly documenting the problem and research findings into a Lotus Notes issue tracking system

Resolved any problems encountered during the online or phone call reservation process Forwarded hotel related problems encountered by guests during a stay directly to management of the Hotel

for resolution Created, cancelled and modified reservations through incoming phone calls

AWARDS AND ACCOMPLISHMENTS Nominated for a customer service award at Marriott for development of multiple automated Excel

spreadsheets using Microsoft VBA. These spreadsheets saved hundreds of hours of manual work, allowing the newly created SEO team in

Omaha to accept more duties and responsibilities from the corporate SEO team in Bethesda, MD. Achieved Bright edge certification and maintained the Bright edge account or an e- commerce company by

developing and maintaining keyword & page groups, managing dash boards and setting up competitor sites to track.

Improved search engine performance by thorough research of current and competitive strategic keywords to identify several potential opportunities for improved product category page performance and brand awareness.

Reduced the total number of “page not found” 404 errors by over 80,000 errors in my first few months at hay needle.

Tested multiple versions of page title structure and used the data collected prior to making mass changes to identify the most effective structure based on the best keyword rankings.

The test results showed positions that continuously gained search engine ranking by an average of 30 – 60positions.