stima congress 2015: rob flaherty (ketchum)
TRANSCRIPT
Source: 2015 Nielsen Global Trust in Advertising Report, Sept. 2015
Source: 2015 Nielsen Global Trust in Advertising Report, Sept. 2015
Noun
1. a species at risk of extinction because of human activity, changes in climate, changes in predator-prey ratios, etc.
brand
rapid loss of market share
old-school“push” marketing
social media, authenticity
competitors engaging more effectively