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1 © Copyright 2015 EMC Corporation. All rights reserved. Storage as a Service The MOST IMPORTANT ASSET for a COMPANY is the DATA Julio Cesar Gomez Martin Senior System Engineer EMC @julitojul101

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1© Copyright 2015 EMC Corporation. All rights reserved.

Storage as a ServiceThe MOST IMPORTANT ASSET for a COMPANY is the DATA

Julio Cesar Gomez Martin

Senior System Engineer EMC

@julitojul101

2© Copyright 2015 EMC Corporation. All rights reserved.

5 trends in data center for 2016 you have to knowhttp://tecno.americaeconomia.com/articulos/5-tendencias-en-los-centros-de-datos-para-2016-que-debes-conocer?utm_source=dlvr.it&utm_medium=twitter

• Cloud deployment is complexing

• Architecture vs technology

• Common lenguage, common interface

• Safety social responsability

• Distributed Data Access

AETECNO

Jose Maria Alvarez PalleteCOO Telefonica@jmalvpa

3© Copyright 2015 EMC Corporation. All rights reserved.

BBVA Digital Transformation: Harvard USE CASEhttp://www.elmundo.es/economia/2015/11/23/5652e567e2704ee57c8b45b4.html

• Technology will PUSH productivity improvements

and Bank efficiency

• We have a differenciator against other sectors:

DATA

• BBVA is EXPERT in Data Analytics with the creation

of BBVA Data & Analytics

ELMUNDO.ES

Francisco GonzalezPresidente BBVA

4© Copyright 2015 EMC Corporation. All rights reserved.

Álvarez-Pallete: “Data is the OIL of XXI Century”http://www.iese.edu/es/conoce-iese/prensa-noticias/noticias/2015/julio/alvarez-pallete-datos-son-petroleo-siglo-xxi/

• We have an important latent potential

• This is the TRUE Technology Disruption

• Simplification and Digitalization go together

• In 2019, at least, Four devices per person.

IESE Business School

Jose Maria Alvarez PalleteCOO Telefonica@jmalvpa

5© Copyright 2015 EMC Corporation. All rights reserved.

My Files have been ciphered and they’re bribering me to de-ciphered them!!!!.. 5 Advises to avoid a ‘Cryptolocker’

http://www.elladodelmal.com/2015/01/me-han-cifrado-los-archivos-y-me-piden.html

• Ransomware (malicious data-ciphered)

• How to avoid it????

• Keep your software update!!!!!!

• Fortify your system

• Do a back-up!!!!!!

BLOG El Lado del Mal

Chema AlonsoCEO Eleven Paths@chemaalonso

6© Copyright 2015 EMC Corporation. All rights reserved.

WHERE WE ARE

WHAT PROBLEMS DO WE HAVE

STaaS: STORAGE ABSTRACTION AND AUTOMATIZATION

CREATING STaaS (SDS) MODEL FOR OUR IT

APP VISION vs BYTE VISION

WHAT’S NEXT – DATA SERVICES (HDFS) AND HYBRID CLOUD (COMMODITY)

1

2

3

4

5

6

@julitojul101

7© Copyright 2015 EMC Corporation. All rights reserved.

WHERE WE ARE

WHAT PROBLEMS DO WE HAVE

STaaS: STORAGE ABSTRACTION AND AUTOMATIZATION

CREATING STaaS (SDS) MODEL FOR OUR IT

APP VISION vs BYTE VISION

WHAT’S NEXT – DATA SERVICES (HDFS) AND HYBRID CLOUD (COMMODITY)

1

2

3

4

5

6

@julitojul101

8© Copyright 2015 EMC Corporation. All rights reserved.

3ª PLATAFORMA

MILES DE MILLONES DE USUARIOS

MILLONES DE APPS

LAN/Internet Cliente/Servidor

PC

2ª PLATAFORMA

CIENTOS DE MILLONES DE USUARIOS DECENAS DE MILES DE APPS

Mainframe, Mini Computer

Terminales

1ST PLATFORM

MILLONES DE USUARIOS MILES DE APPS

2012-2014

PLATAFORMA 2.5

2015-2016 Current Approach3ª PLATFORM

PLATAFORMA 2.5Móvil Cloud Big Data Social

Dispositivos Móviles

Móvil Cloud Big Data Social

Dispositivos Móviles

9© Copyright 2015 EMC Corporation. All rights reserved.

Requires IT Transformation

© Copyright 2015 EMC Corporation. All rights reserved.

CIOIMPERATIVE

IT budgets operationsand cost

67%

New techgrowth andinvestment

33%

RISKS MUSTBE MANAGED

10© Copyright 2015 EMC Corporation. All rights reserved.

ADVANCE DATA SERVICES

BASE DATA SERVICES

Different Apps

TransactionProcessing

OnlineArchive

VM Infrastructure

DecisionSupport

Full Motion Video

HighPerformanceComputing

WebApps

ContentManagement

ITApplications

HomeDirectories

Email

ApplicationDevelopment

TechApps

11© Copyright 2015 EMC Corporation. All rights reserved.

HIGHEND

MIDTIER

SCALEOUT

ALL-FLASH

DATA Protection(BACK-UP)

Different Storage Requeriments…..

ScaleIO VSAN

Commodity

12© Copyright 2015 EMC Corporation. All rights reserved.

… and different Architecture Requeriments

13© Copyright 2015 EMC Corporation. All rights reserved.

What could STaaS provideABSTRACTIÓN and AUTOMATIZATIÓN

With the performance and availability Requeriments

DEPLOY

IMPROVE

AVAILABILITY

Protect de Data, its continuity and its integrity

The use of the existing and new capacity

• Flash Technology• SAN, NAS, Object• Open

• Back-up• Data center Replication

• Resource optimization

14© Copyright 2015 EMC Corporation. All rights reserved.

Market OpportunityWhat are the Experts Saying about STaaS?

• Total market size of ~$6B in 2015 with a CAGR of 47%*

o 80% ($4.8B) Raw storage services such as PaaS or IaaS

o 20% ($1.2B) Backup/Archiving 50-50 split

*Source: Cloud Computing, Sector Focus: Storage-as-a-Service, 451 Research Market Monitor, March 2012

80%

10%

10%

15© Copyright 2015 EMC Corporation. All rights reserved.

WHERE WE ARE

WHAT PROBLEMS DO WE HAVE

STaaS: STORAGE ABSTRACTION AND AUTOMATIZATION

CREATING STaaS (SDS) MODEL FOR OUR IT

APP VISION vs BYTE VISION

WHAT’S NEXT – DATA SERVICES (HDFS) AND HYBRID CLOUD (COMMODITY)

1

2

3

4

5

6

@julitojul101

16© Copyright 2015 EMC Corporation. All rights reserved.

InsufficientStaff

Lacking technical expertise

(ONE) Enterprise IT ChallengesWhy Do Organizations Stall?

IncreasingComplexity

Inconsistent, undocumented

processes

UnpredictableCosts

Cost/risk related to IT transformation

17© Copyright 2015 EMC Corporation. All rights reserved.

(TWO) Daily Challenges in IT – REAL

How long does it take IT stuff to deploy a Virtual Machine (VM) in production?

My Architecture stuff doesn’t exist… it’s in the operating department

Automatize provisioning?, HOW? I have a SIMO in my DC

ONE Management POINT?, what’s that?, I have SIX

Incidents kill us, and fit them more…

Daily Storage tickets fill IT stuff time

WE CANNOT

INNOVATE

DAILY TASKS KILL US

18© Copyright 2015 EMC Corporation. All rights reserved.

HOWEVER, business is moving much FASTER

MEASURE SUCCESS IN

YEARS

TRADITIONALIT TEAM

MEASURE SUCCESS IN

WEEKS

ENTREPRENURIALBUSINESS TEAM

19© Copyright 2015 EMC Corporation. All rights reserved.

… SO, The SHADOW IT shows up

Shadow IT

AWS is easy to deploy

AWS is cheaper

AWS is flexible(expand/reduce Storage)

Yes, but not at all.What Happen if in the

future do I want to move data?

May be some months, but it’s

necessary to do a TCO for 3/4 years

They are orphan services.

Availability Services?Replication Services?

20© Copyright 2015 EMC Corporation. All rights reserved.

At this point, Can we do anything?STaaS Delivers Business Agility

ST/IT as a ServiceBroker & Builder

New Business ModelNew Technology Architecture

New Operation models and roles

CULTURE

Shadow IT

AgileApps

Big Data

TECH

DevOpsMobile

BUSINESS

Apps

Customer Data

Speed

21© Copyright 2015 EMC Corporation. All rights reserved.

Think DifferentlyAbout How IT is Managed & Consumed

Storage costs aligned to business growth

Consume

Run

Govern

Capacity management for future planning and budget predictability

Enterprise technology managed by experts engineers

22© Copyright 2015 EMC Corporation. All rights reserved.

Consume Differently

• Leverage “pay-as-you-go” consumption model

• Purchase managed services alone, or in conjunction with a product utility

• Maintain flexibility in consumption options by leveraging various billing metrics (consumed, allocated, or deployed)

Storage Costs Aligned to Business Growth

Consume Differently

23© Copyright 2015 EMC Corporation. All rights reserved.

Govern Differently

• Comprehensive storage management based on ITIL best practices

• Proven governance approaches and process methodology to manage a successful transition

• SLA metric tracking to ensure adherence to agreed upon service levels

Capacity Management for Future Planning & Budget Predictability

Govern Differently

24© Copyright 2015 EMC Corporation. All rights reserved.

Run Differently

• 24/7 transition and governance support (ITIL based), day-to-day operational delivery, management services and ongoing planning

• Migrate files between platforms when primary and archive services are purchased together

• Seamless combination of onsite and remote expertise, leveraging Global Centers of Excellence of the supplier

Technology Managed by Experts Engineers

Run Differently

25© Copyright 2015 EMC Corporation. All rights reserved.

Storage as a Service

• Pay only for what is consumed,

deployed or allocated – % drives

utilization

• Leverage various consumption

options and maintain cost

flexibility

• Scale up or scale down based on

capacity requirements

• Get the latest technology

managed by the experts who

know it best

• Maximize the efficiency and

output of your storage

investment

• Focus on core business needs,

and make quick decisions to

impact costs

• Proven governance approaches and process methodology to manage a successful environment

• Diverse technological capabilities managed with ITIL best practices

• Mitigate exponential growth leveraging both EMC leading technology and best practice

26© Copyright 2015 EMC Corporation. All rights reserved.

WHERE WE ARE

WHAT PROBLEMS DO WE HAVE

STaaS: STORAGE ABSTRACTION AND AUTOMATIZATION

CREATING STaaS (SDS) MODEL FOR OUR IT

APP VISION vs BYTE VISION

WHAT’S NEXT – DATA SERVICES (HDFS) AND HYBRID CLOUD (COMMODITY)

1

2

3

4

5

6

@julitojul101

27© Copyright 2015 EMC Corporation. All rights reserved.

How do we define STaaS?

• IT Architecture Model

• Business oriented

• Optimize costs

ABSTRACTING

AUTOMATE

28© Copyright 2015 EMC Corporation. All rights reserved.

ABSTRACTING and AUTOMATE

EMC

DIFFERENT APPROACHES EXIST

ALL IT STORAGE

DELL – HITACHI- NETAPP

29© Copyright 2015 EMC Corporation. All rights reserved.

•Cre

ate

a L

UN

•Cre

at

the Z

onin

g•

LU

N M

askin

g im

ple

menta

tion

•Cre

at

Sto

rage G

roup

•Assig

n it

to t

he s

erv

er

ABSTRACTING and AUTOMATE

THE PROVISION OF THAT STORAGE

Client 2

Client 3

Client 1 Server A

Application A

Server B

Application B

Server C

Application C

Disks for Server A

Disks for Server B

Disks for Server C

SANLocal Area

Network

30© Copyright 2015 EMC Corporation. All rights reserved.

ABSTRACTING and AUTOMATE

There are different models on different suppliers

DIFFERENT APPROACHES EXIST

ALL IT STORAGE

31© Copyright 2015 EMC Corporation. All rights reserved.

ABSTRACTING physical array technology

Intelligent Storage System

Cache

Front End Back End

Cache

Physical Disks

Host Connectivity

32© Copyright 2015 EMC Corporation. All rights reserved.

… like EMC VMAX3

100K 400K200K

1 to 2 Engines

48 Cores

2TB Cache

1,440 2.5” Drives

500TB, 64 Ports

1 to 4 Engines

128 Cores

8TB Cache

2,880 2.5” Drives

2PB, 128 Ports

1 to 8 Engines

384 Cores

16TB Cache

5,760 2.5” Drives

4PB, 256 Ports

33© Copyright 2015 EMC Corporation. All rights reserved.

But STaaS has also to ABSTRACTs Functionality. AUTOTIERING

Active blocks (data) the best response time

blocks low/no use

SDDflash

HDDHigh

Capacity

34© Copyright 2015 EMC Corporation. All rights reserved.

What is AUTOTIERING?Place the right DATA, in the right TIER, in the right TIME

FC

Flas

h

SAT

A

Traditional FAST FAST VP

SAS

Flash

NL-

SAS

35© Copyright 2015 EMC Corporation. All rights reserved.

Or Like – ALL-ROAD ARRAY (Unified)

VNX5200* VNX5400 VNX5600 VNX5800VNX7600

VNX-FVNX8000

Max FAST Cache 600 GB 1 TB 2 TB 3 TB 4.2 TB 4.2 TB

Max drives 125 250 500 750 1000 1500**

Drive types Flash, SAS, NL-SAS

File System modules

X-Blades 1 or 2 1 or 2 1 or 2 2 or 3 2 to 4 2 to 8

I/O slots per X-blade 3 3 3 4 4 5

Memory per X-blade 6 GB 6 GB 12 GB 12 GB 24 GB 24 GB

Protocols CIFS, NFS, pNFS

Storage Pool

modules

Storage Processors 2 2 2 2 2 2

I/O ports per SP 2 2 2 2 2 2

I/O slots per SP 3 4 5 5 5 11

Memory per SP 16 GB 16 GB 24 GB 32 GB 64 GB 128 GB

Cores per SP 4 4 4 6 8 16

Protocols Fibre Channel, Fibre Channel over Ethernet, iSCSI

36© Copyright 2015 EMC Corporation. All rights reserved.

MIDTIER – Unified Storage (All-Road Array)

Virtual Blended Storage Pool

Near-Line SAS

15K SASFLASH

Block Storage Processor

Data Mover File Storage Pool

Data Mover File Services

CIFS or NFS

LUNLUN

LUNLUN

37© Copyright 2015 EMC Corporation. All rights reserved.

Híbridas optimizadasFlash• Controladora dual• Escalabilidad limitada• Cargas de trabajo simples

• Algunos Data Services

Gen 2

Arrays Scale Up todo Flash• Controladora dual• Escalabilidad limitada• Cargas simples (VDI)• Data Services? Quizás….• Elegir entre

• Rendimiento• Eficiencia

Gen 3

Arrays Scale Out todoFlash• Multi Controladora (16-XtremIO)

• Escala hasta PBs• Cargas de trabajo mixtas• In-Line Data Services

• TCO mínimo• Rendimiento máximo

• DataCenter All-Flash-Array

Gen 4

Gen

1 Flash

Sys

tems

Leg

acy

Disk A

rray

s

Gen 1

… And NOW it’s on fashion, the AFA

38© Copyright 2015 EMC Corporation. All rights reserved.

WHERE WE ARE

WHAT PROBLEMS DO WE HAVE

STaaS: STORAGE ABSTRACTION AND AUTOMATIZATION

CREATING STaaS (SDS) MODEL FOR OUR IT

APP VISION vs BYTE VISION

WHAT’S NEXT – DATA SERVICES (HDFS) AND HYBRID CLOUD (COMMODITY)

1

2

3

4

5

6

@julitojul101

39© Copyright 2015 EMC Corporation. All rights reserved.

STaaS MODEL - Software-Defined Storage

MID TIER

SCALEOUT

3rd PartyHIGHEND

Commodity

SDS Platform

ProvisioningSelf-

ServiceReporting Automation

STaaSData Services

STaaSController

40© Copyright 2015 EMC Corporation. All rights reserved.

Visualize, Analyze and Optimize Your Storage Environment

STaaS - Storage Resource Management

STaaS - Storage Resource Management

Virtu

al

The Software-Defined Data Center

Physic

al

41© Copyright 2015 EMC Corporation. All rights reserved.

STaaS = ¿Virtualización?

Storage Federation

VPLEXSVC

vSANScaleIO

Software Define Storage

Storage Abstraction by SOFTWARE

Physical and Virtual ARRAYS

42© Copyright 2015 EMC Corporation. All rights reserved.

IF STaaS doesn’t exist……

x86

Virtualized

EMC

VM11111001010001101101100101

01110

10

00

10

00

NetApp

V

Scripts

V

Otherscripts???

43© Copyright 2015 EMC Corporation. All rights reserved.

1111100101000110110110010111110000101001010101

… If STaaS Exists

x86

Virtualized

EMC

SDSVM

ControllerMONITOR

CO

NT

RO

L

11111001010001101101100101

01110

10

00

10

00

NetApp

ONE API

MONITOR

CO

NT

RO

L

01110

10

00

10

00

44© Copyright 2015 EMC Corporation. All rights reserved.

Virtualized Storage with SDS

x86

Virtualized

EMC

SDSVM

ControllerMONITOR

CO

NT

RO

L

11111001010001101101100101

01110

10

00

10

00

SDSData Services

ONE API

45© Copyright 2015 EMC Corporation. All rights reserved.

3 Simple Steps to storage provisioning the easy wayAutomate Storage

Discover and register arrays– Identify physical storage and fabrics

– Scan and map

Configure virtual arrays– Partition physical infrastructure

Configure virtual storage pools– Define policies and service levels

46© Copyright 2015 EMC Corporation. All rights reserved.

Without compromiseStorage Virtualization (I)

VMAX Hitachi NetApp

RUBY virtual SAN

GOLD virtual SAN

SILVER virtual SAN

Tenant 1

Tenant 2

Tenant 3

vPOOL-R1 vPOOL-G1 vPOOL-S1

vPOOL-S2vPOOL-G2

vPOOL-R2 vPOOL-G3

47© Copyright 2015 EMC Corporation. All rights reserved.

Without CompromiseStorage Virtualization (II)

Abstraction of physical arrays– Abstract Control plane from the data plane

– Divide storage into virtual storage arrays managed by policies

Use the full value of underlying physical arrays– Be able to use advanced array capabilities

(e.g. replication, tiering…)

Create virtual storage pools– Define storage services in software

STaaS

48© Copyright 2015 EMC Corporation. All rights reserved.

Mainly SAN and NASSDS CONTROL Services (I)

SDSController

SDS Platform

Provisioning Self-Service Reporting Automation

MIDTIER FILER

3rd PartyHIGHEND

Commodity

HDFS

49© Copyright 2015 EMC Corporation. All rights reserved.

Presents a Single, Logical Pool of Virtual Storage SDS CONTROL Services (II)

EMC ViPR PlatformAutomatically Discovers and Registers Arrays

SDSController

SDS Platform

DISCOVERY

MIDTIER FILER

3rd PartyHIGHEND

Commodity

HDFS

50© Copyright 2015 EMC Corporation. All rights reserved.

VIRTUAL STORAGE POOLS

Define Virtual Arrays & Configure Policy-based Virtual Storage Pools

SDS CONTROL Services (III)

FILER B

3rd PartyFILER

A

VIRTUAL STORAGE ARRAY

EXCHANGE DATABASEVDI

VIRTUAL STORAGE ARRAY

3rd PartyHIGHEND

HIGHEND

ARCHIVEHADOOPHOME

DIRECTORY

51© Copyright 2015 EMC Corporation. All rights reserved.

SDS CONTROL Services (IV)Providing a REAL SERVICE CATALOG

VIRTUAL STORAGE POOLS

EXCHANGE DATABASEVDI ARCHIVEHADOOPHOME

DIRECTORY

VIRTUAL STORAGE POOLS

EXCHANGE DATABASEVDI ARCHIVEHADOOPHOME

DIRECTORY

Service Catalog

Block Storage ForVMware VDI

Block Storage ForMS Exchange

Block Storage ForOracle Databases

File Storage ForWindows Home Dirs

File Storage ForSourceOne Archive

File Storage ForHadoop MapReduce

52© Copyright 2015 EMC Corporation. All rights reserved.

Automate Storage ProvisioningSDS CONTROL Services (V)

Create 4 Tier-1 Volumes In Hopkinton VSA Attached to Host A

Select right array and thin array pool based on connectivity and other metrics

Create the 4 volumes and zone the host initiators to the storage ports (if needed)

Place the device in a storagegroup and apply FAST policy

Place the storage group inanother storage group andapply the masking view

ViPR

Port Port Port Port Port Port

HOST A

VSAN1 VSAN2 VSAN3 VSAN4

VNX Isilon

3rd Party

VMAX

53© Copyright 2015 EMC Corporation. All rights reserved.

SDS DATA Services (I)Architecture

SDSData Path

ViPRControl Path

• Distributed • Flexible• Migration

GEO-SCALE INDEX, METADATA, TRANSACTIONS

… 3rd PARTYOBJECT HDFS KEY-VALUE

HitachiNetApp

IBMIsilon AtmosVMAX VNX VPLEX

CommodityXtremIOCentera

GEO SCALE INDEX, METADATA, TRANSACTIONS

54© Copyright 2015 EMC Corporation. All rights reserved.

SDS DATA Services (II)• Similar to Object model popularized by

Amazon S3– API support: Amazon S3, OpenStack Swift,

EMC Atmos

• Extensions– Byte-range updates, atomic append, rich

ACLs, snapshots, metering and chargeback, …

• Object on File– Access a set of objects as files, directly on the

underlying file storage device, with native file system performance

55© Copyright 2015 EMC Corporation. All rights reserved.

Commodity Hardware layer BasedSDS DATA Services (III)

Isilon

3rd PartyVNX

VIRTUAL ARRAY

• Scalable number of data nodes process object requests

• Scale-out architecture with full failover between nodes

• Virtualized for ease of deployment

56© Copyright 2015 EMC Corporation. All rights reserved.

… DO NOT FORGET Management

Motor Performance

StorageAdministrators

Motor SDS Motor Aplicación

SDS Management

3rd Party CommodityMIDTIER FILER

HIGHEND

HDFS

57© Copyright 2015 EMC Corporation. All rights reserved.

SDS Monitorization ServicesALERTS AND COMPLIANCE

VALUEEasily viewing all the situations requiring a Storage Administrator’s attention saves time

SOLUTIONUnified console puts all alerts into a single Operations area

PROBLEMHealth alerts, breached thresholds and configuration violations are all in different consoles making it time consuming & challenging to investigate & resolve issues

VALUEContinuously validating configuration & best practice compliance to avoid outages due to configuration issues saves hours/days of fire fighting

SOLUTIONMonitor compliance to best practices & EMC Support Matrix to ensure proper configuration to meet service levels

PROBLEMUnable to assure compliance to defined policies causes SLA violations which can take hours/days to resolve. Over half of SAN problems are due to configuration issues

58© Copyright 2015 EMC Corporation. All rights reserved.

SDS Monitorization ServicesCAPACITY PLAN and CHARGE BACK

VALUEBetter capacity management translates to more efficient use of capitalAutomated report generation eliminates tedious manual effort

SOLUTIONEnterprise-level dashboards let managers quickly understand what they have, how much is used, and when they need to purchase more

PROBLEMDifficulty understanding capacity consumption across VMAX and VNX arrays

VALUEAutomated chargeback reports captures the true cost of storage delivered to application owners & communicates the value of those services

SOLUTIONChargeback reports map storage to Service Levels based on array characteristics or FAST Policies,chargeback values optionally include all local and remote capacity

PROBLEMCalculating the true cost of storage requires understanding tiering and replication

59© Copyright 2015 EMC Corporation. All rights reserved.

In summary, STaaS provides to IT

Reporting

DISCOVER AND VIRTUALIZE

ABSTRACTING STORAGE

Alerts Monitorization

CONTROLLER

Compliance

DATA SERVICES (BLQ, NAS, OBJ)

AUTOMATE

FOR ALL THE SUPPLIERS

60© Copyright 2015 EMC Corporation. All rights reserved.

WHERE WE ARE

WHAT PROBLEMS DO WE HAVE

STaaS: STORAGE ABSTRACTION AND AUTOMATIZATION

CREATING STaaS (SDS) MODEL FOR OUR IT

APP VISION vs BYTE VISION

WHAT’S NEXT – DATA SERVICES (HDFS) AND HYBRID CLOUD (COMMODITY)

1

2

3

4

5

6

@julitojul101

61© Copyright 2015 EMC Corporation. All rights reserved.

Complete Automatization of ServiceConnect to Virtualizati

on

DEPLOYED

Provision Compute

Hand-off

Validation

Provision Storage

Hand-off Validatio

n

Provision

Network

TRADITIONAL PROCESS Hand-off Validatio

n

• Server Admin

– Allocate Cisco UCS blades

– Create logical service profiles

• Allocate logical identifiers

– MAC addresses, UUIDs (compute)

– WWNN, WWPN (storage)

• Storage Admin

– Configure the zones on the SAN

– Provision block storage, masking resources

• Network Admin

– Connect resources to networks (inside of the Vblock platform, not connecting Vblock platforms to external)

• VMware Admin

– Install VMware ESX

– Format data stores

– Create VMware ESX cluster in a particular VMware vCenter Server

– Configure DRS HA Clusters

– Register VMware ESX host and data stores with the VMware vCenter Server cluster

• Unified PRovisioning

• Compute, Storage, Network,

Virtualization

DEPLOYED

• Class of Services

• Automatized

• Fast Delivery

62© Copyright 2015 EMC Corporation. All rights reserved.

THE COMPLEXITY OF A COMPLETE AUTOMATIZATION

BIG ORCHESTRATOR

BMC-CLMvRealize

ABSTRACTING

STORAGE

VIRTUALIZE ALL IT

STORAGE

AUTOMATE

Storage

IaaS, VMs at Tiered Service

Levels

63© Copyright 2015 EMC Corporation. All rights reserved.

GENERIC Service Workflow…

Std.Offering?

ServiceRequest

Portal

No

ServiceCatalog

CustomAllowed?

No

CMDB

Service

Broker

Commence

Provisioning

Workflow

Yes OrchestrationEngine

Compute Domain

Network Domain

Storage Domain

Services Domain

HypervisorOSApp

L2L3

Tier/CapacityBCDR

L4/SLBSecurity

Billing

ServiceCompilation

Start

End

ITSMDomainMonitoringComplianceGovernance

63

BIG ORCHESTRATOR

BMC CLM

vRealize

64© Copyright 2015 EMC Corporation. All rights reserved.

BMC-CLM vision of IaaS (with STaaS)

Std.Offering?

ServiceRequest

Portal

No

ServiceCatalog

CustomAllowed?

No

CMDB

Service

Broker

Commence

Provisioning

Workflow

Yes OrchestrationEngine

Compute Domain

Network Domain

Storage Domain

Services Domain

HypervisorOSApp

L2L3

Tier/CapacityBCDR

L4/SLBSecurity

Billing

ServiceCompilation

Start

End

ITSMDomainMonitoringComplianceGovernance

BMC CLM

BMC CLM

BMC CLM BMC CLM

IaaS (STaaS embedded)

64

BIG ORCHESTRATOR

BMC CLM

vRealize

65© Copyright 2015 EMC Corporation. All rights reserved.

Vmware vision of IaaS (with STaaS)

VIRTUALIZED Infrastructure

Traditional Storage

ApplicationSelf-service

Big Data AppSelf-service

Encryption Services

Disaster Recovery-as-a-Service

Backup-as-a-Service

IaaS

vRealize Business

FinancialTransparency

vRealize Operations

Operational Management

Self-Serviceand Automation

vRealize Automation

Converged Infrastructure

STaaS

BIG ORCHESTRATOR

BMC CLM

vRealize

66© Copyright 2015 EMC Corporation. All rights reserved.

STaaS Provides them….

Unified storage views across the Data Center

Heterogeneous storage array management

Policy based management of storage pools abstracted from

hardware

Leverage the capabilities of the underlying hardware platforms

Storage network management

New interface support

67© Copyright 2015 EMC Corporation. All rights reserved.

STaaS has to be integrated with …

vSpherevSAN / vVol

vCloud Automation Center

vCenter OpsManager

SDSController

SDSData Services

3rd Party Commodity

Abstracción

Storage

Virtualizar todo el IT Storage

MIDTIER FILER

HIGHEND

HDFS

STaaS

68© Copyright 2015 EMC Corporation. All rights reserved.

STaaS has to be opened

SDSData Services

SDSController

We can choose (Vmware, HyperV, OpenStack)

3rd Party CommodityMIDTIER FILER

HIGHEND

HDFS

Abstracción

Storage

Virtualizar todo el IT Storage

STaaS

69© Copyright 2015 EMC Corporation. All rights reserved.

What is OpenStack?OpenStack Cloud Operating System

Connects to Apps via API

Creates Pools of Resources Automates the Network

Self-Service Portals for Users

Swift

Glance

Nova

Cinder

Neutron

Trove Heat

Keystone Horizon

Celiometer

70© Copyright 2015 EMC Corporation. All rights reserved.

OpenStack/STaaS RelationshipViPR can be a part of an OpenStack cloud

• ViPR implements the Swift REST API, replacing the open source object store

• Glance may use Swift or S3 APIs in ViPR for backing store, so support is indirect

• Cinder ViPR plug-in provides adapter from OpenStack to ViPR API calls for block storage

Nova (Compute)

Cinder(Block Volume)

Message Bus

Swift(Object)

OpenStack users/tenants/admins

OpenStack/EC2 API

Neutron(Network)

Horizon (GUI)

Keystone (IAM)

Glance(Image)

ViPR

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… SO, in summary, everything FIT with STaaS

BIG ORCHESTRATOR

BMC-CLMvRealize

ABSTRACTING

STORAGE

VIRTUALIZE ALL IT

STORAGE

AUTOMATE

Storage

IaaS, VMs at Tiered Service

Levels

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WHERE WE ARE

WHAT PROBLEMS DO WE HAVE

STaaS: STORAGE ABSTRACTION AND AUTOMATIZATION

CREATING STaaS (SDS) MODEL FOR OUR IT

APP VISION vs BYTE VISION

WHAT’S NEXT – DATA SERVICES (HDFS) AND HYBRID CLOUD (COMMODITY)

1

2

3

4

5

6

@julitojul101

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UNSTRUCTURED DATA GROWTH

Source: IDC

73

2015

71 EB

Total Capacity Shipped, Worldwide

% of Unstructured Data

75%

78%

80%

2016

106 EB

2017

133 EB

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STaaS with Commodity Hardware

© Copyright 2014 EMC Corporation. All rights reserved.

Servers

Network

StorageConverged Architecture200,000 IOPS

20K IOPS20K IOPS20K IOPS20K IOPS20K IOPS20K IOPS 20K IOPS20K IOPS20K IOPS20K IOPS

Flash | SSD | HDD | RAID Cache | RAM

Bare Metal | KVM | VMware | Hyper-V

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STaaS: Scalability Scale from 3 nodes to 1000s

of nodes

Add storage devices and servers on the fly to increase capacity and performance

Storage growth always automatically aligned with application needs

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For all ‘aaS’ models we decide

Bare Metal

Add, remove, re-allocate, on the fly, without stopping IO

HypervisorsOperating System PlatformsPCIe FLash

SSDs

HDDs

Media

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NAS

SAN CLOUD

TAPE

DAS

OBJECT

77

NEXT-GEN WORKLOADSTRADITIONAL WORKLOADS

HPC

Backup/Archive

Analytics

Mobile

File Shares

Cloud Apps

78© Copyright 2015 EMC Corporation. All rights reserved.

TAPE

NAS DAS

CLOUDSAN

OBJECT

Isilon Data LakeFoundation

78

NEXT-GEN WORKLOADSTRADITIONAL WORKLOADS

HPC

Backup/Archive

Analytics

Mobile

File Shares

Cloud Apps

79© Copyright 2015 EMC Corporation. All rights reserved.

NEXT-GEN ACCESS METHODS

FILE

FILE

79

HPC

Backup/Archive

Analytics

Mobile

File Shares

Cloud Apps

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SCALE-OUT NAS ARCHITECTUREClients and Applications

RESTful APIGET PUT POST DELETE

Gig-e10 Gig-eNetwork

OneFS Operating Environment

Multi-ProtocolClient/Application

LayerEthernet Layer

Protocols

SMBNFS

FTPHTTP

HDFSfor

Hadoop

RESTfor

Object

Intra-cluster Communication

81© Copyright 2015 EMC Corporation. All rights reserved.

USE CASE: HADOOP

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FEDERATION ENTERPRISE HYBRID CLOUDREDUCE COST AND INCREASE AGILITY IN IT

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FEW WEEKS TO BEUP & RUNNING

75% FASTER Infrastructure Deployment

95% FASTER IaaS, PaaS, AaaS, DBaaS DEPLOYMENT

SIMPLE

AGILE SECURE

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Thousands of Engineering Hours

Few Weeks to beUp and Running

Engineered Solution

Designed, Tested, ProvenHardware & software integration

Single-Call Support

Across all solution components

Services Delivery

Services for any phase—prepare, deploy, extend, manage

Federation Enterprise Hybrid Cloud

SIMPLE

SECUREAGILE

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Virtualize Infrastructure

BYO

vRealize Business

FinancialTransparency

vRealize Operations

Operational Management

Self-Serviceand Automation

vRealize Automation

ENTERPRISE HYBRID CLOUD, from STaaS to ITaaS

CLOUD Services Broker

Q4

Accelerated DeploymentConverged Infrastructure

Business Continuity

VPLEXRecoverPoint

Backup andRecovery

Data DomainAvamar

Service Catalog

EMC Cloud Service Providers

STaaS

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CONCLUSIONESNo CLOUD PLEASE, We’re Bankers!!!

http://www.bankingtech.com/406232/bank-it-cloud/#.Vl7OGmIChEQ.twitter

• Since 2009, only 1% of worldwide banks have

their CORE in CLOUD

• Email (67%), CRM (52%), Storage (35%)

• Move budget from maintenance to Transformation

• However, It seems that there will be a change in

2016

BANKING TECH

Pepe OlallaCIO BBVA@PepeOlalla

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We have a lot of things to do and we have a lot of business to coverCONCLUSIONS

WHERE WE AREA LOT OF CUSTOMER DOESN’T KNOW HOW TO BEGIN WITH THEIR TRANSFORMATION

STaaS is the BASELINE for the Transformation NOT always but the DATA has to be inside the Data Center.

HOW TO BUILT ITSTaaS ABSTRACTING AND AUTOMATE and also Manage al our IT Stuff

BMC, Vmware, MicrosoftThey have a different vision, but it has to FIT with STaaS

COMMODITY + DATA LAKE + CLOUD HIBRIDAWhat is on fashion Now????

@julitojul101

87© Copyright 2015 EMC Corporation. All rights reserved.

CONCLUSIONSHow important is this slide, how important!!!!!

@W

IKIB

on