storytelling and content marketing
DESCRIPTION
This was a Webcast I did with Greenstar Solutions on Storytelling and Content MarketingTRANSCRIPT
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“The 19th century was defined by the novel.
The 20th century by the cinema.
The 21st century will be defined by the interface.”
- Lev Manovich
“The 19th century was defined by the novel.
The 20th century by the cinema.
The 21st century will be defined by the interface.”
- Lev Manovich
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800-555-1234
Annoying
Salesperson
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“People don’t buy into your product. They buy into your approach to solving their problem.” - Jeff Ernst, Forrester a
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“Today, TV is a bigger business than the old narrowly defined movie business ever was. Had Hollywood been customer-oriented (providing entertainment) rather than product oriented (making movies), would it have gone through the fiscal purgatory that it did?” - Theodore Levitt Marketing Myopia
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“The big question is whether you are going to be able to say a hearty yes to your adventure.” “The goal of life is to make your heartbeat match the beat of the universe, to match your nature with nature.”
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“The Hero's Journey is not an invention, but an observation. It is a recognition of a beautiful design, a set of principles that govern the conduct of life and the world of storytelling the way physics and chemistry govern the physical world..”
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The Ordinary World
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The Call To Adventure
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The Refusal
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The Mentors/Sage
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Cross The Threshold
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Tests & Challenges
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Approach The Unknown
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The Ordeal
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The Reward
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The Road Back
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Resurrection!
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Return With Elixir
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Good Content Marketing is Alive It is Your Story It is Conscious It evokes Emotion
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The Conventional Market
The Challenge
What If….
Rejection
Appoint Of Our Sage(s)
Cross Into Unfamiliar
Map The Road Of Challenges
Final Challenge
Looking Back
The Final Renewal
Celebration
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Month 1 Month 1 Month 2 Month 2 Month 3 Month 3 Month 4 Month 4 Month 5 Month 5 Month 6 Month 6 Month 7 Month 7
Act 2 “Establishing Vision”
The New Way. Focus on “best
practices”.
Introduce Social Web Conversation – Challenge
the status quo. We’re facing the challenges
Act 3 “Victory - The New World”
“We’re here.
Success. We’ve met the
challenge. Case studies,
interviews
Cross The Threshold Cross The Threshold
Product :Launch Product :Launch
Edit
ori
al V
elo
city
Ed
ito
rial
Vel
oci
ty
Act 1 “Establishing Hero”
Focus on “customer pain”. What the ordinary
world is dealing with
But There’s A New Way…
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