storytelling no es marketing
DESCRIPTION
Las slides de mi ponencia sobre Storytelling en EBEBarcelona (20/04/2013) El vídeo está aquí: http://www.youtube.com/watch?v=VZdzNwunIk8&feature=share&list=PLlw3WkvCSaqIJOErXKtrxrgfufoJH4a_NTRANSCRIPT
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Storytelling ≠ Marketing
Eva SnijdersCEO. StorytellerQuímica visual @evasnijders
#EBEBarcelona
20 de abril de 2013Antiga Fàbrica Damm
1Sunday, 21 April, 2013
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18 de marzo de 2013
EBE 12 - Sala Amarilla - Fotografía Realizada por Miguel Librero2Sunday, 21 April, 2013
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19 de marzo de 2013
Fuente: EventoBlog3Sunday, 21 April, 2013
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19 de marzo de 2013
Fuente: EventoBlog4Sunday, 21 April, 2013
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20 de marzo de 2013
5Sunday, 21 April, 2013
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11 de abril de 2013
“Piensa en cada slide y en cada texto para que sea tuiteable”
6Sunday, 21 April, 2013
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@evasnijders
7Sunday, 21 April, 2013
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Storytelling ≠ Marketing¿Era muy evidente?
8Sunday, 21 April, 2013
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Storytelling ≠ Marketing (ni Publicidad) Storytelling ≠ "una moda" Storytelling ≠ "emocionar para vender"Storytelling ≠ "contar cuentos"Storytelling ≠ "manipular mentes"Storytelling ≠ "maquillaje"
9Sunday, 21 April, 2013
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Storytelling ≠ modaSu aparición
corresponde a un profundo
cambio social
11Sunday, 21 April, 2013
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Storytelling ≠ "emocionar para vender"
The essential difference between emotion and reason is that EMOTION LEADS TO ACTION while reason leads to conclusions.
Donald Calne, Neurologist
En todo caso será "emocionar para conectar"
12Sunday, 21 April, 2013
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Storytelling ≠ "contar cuentos"
A fairy tale (pronounced /ˈfeəriˌteɪl/) is a TYPE of short story that typically features folkloric fantasy characters, such as fairies, goblins, elves, trolls, dwarves, giants, mermaids or gnomes, and usually magic or enchantments. However, only a small number of the stories refer to fairies.
Fuente: Wikipedia [Traditional Story]
Storytelling > "contar cuentos"
13Sunday, 21 April, 2013
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Storytelling ≠ "manipular a mentes más o menos inocentes"
La verdadera intención del
Storytelling nunca puede ser “manipular”
14Sunday, 21 April, 2013
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Storytelling ≠ maquillaje Fuente: Help me Makeup]
On ne voit bien qu'avec le cœur.
L'essentiel est invisible pour les yeux.
Antoine de Saint-Exupéry
15Sunday, 21 April, 2013
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¿Y entonces?
¿Qué ❣⧲℀☆❧➶☃♆ es Storytelling?
16Sunday, 21 April, 2013
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MSL Group: Storytelling17Sunday, 21 April, 2013
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¿Ya me puedo ir a casa, pues? ;-)
18Sunday, 21 April, 2013
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Storytelling es escuchar
19Sunday, 21 April, 2013
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Storytelling es dialogar
20Sunday, 21 April, 2013
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Storytelling es compartir y co-crear
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Storytelling es encontrarse
22Sunday, 21 April, 2013
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Storytelling es dar sentido
23Sunday, 21 April, 2013
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Storytelling es un Arte
24Sunday, 21 April, 2013
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Storytelling = el Arte de dar Sentido
a quiénes somos, de dónde venimos, a dónde vamos…
al mundo, al más allá, a ti, a mí, a nosotros y a los otros
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11 de abril de 2013
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Conversaciones con MONTECARLO
Química visual28Sunday, 21 April, 2013
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Storytelling para entender la(s) red(es)
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Fuente: Wikimedia]31Sunday, 21 April, 2013
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El mundo hoy es un mundo “hiper”:hiperinformado hiperconectado
hiperfragmentado
33Sunday, 21 April, 2013
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“Ya tenemos todos los datos, ahora necesitamos saber qué significan”
Annette Simmons
34Sunday, 21 April, 2013
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Ya lo comentaron Javier e Ismaelahora el mundo es
colaborativo y descentralizado
35Sunday, 21 April, 2013
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Fuente: Hope and Fraser (1997)]36Sunday, 21 April, 2013
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[Fuente: Kaeru]37Sunday, 21 April, 2013
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Una nueva realidadnecesita un nuevo sentido
38Sunday, 21 April, 2013
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Fuente: Thomas Dolby39Sunday, 21 April, 2013
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Fuente: Trekkies Confessions40Sunday, 21 April, 2013
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Nos organizamos en tribus
41Sunday, 21 April, 2013
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Y aunque ni los antropólogos se pongan de acuerdo…
42Sunday, 21 April, 2013
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Una tribu es un grupo de personas que comparte visión y valores
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Los valores se transmiten
a través de historias
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¿Qué significa esto para las marcas?
45Sunday, 21 April, 2013
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Las marcas en lugar de “conseguir fans (freakies)”
deberían dedicarse a generar y nutrir su tribu
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El rol del Storyteller ≠ maquillarni ilustrar
ni entretener
50Sunday, 21 April, 2013
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El Storyteller hace visible lo invisible
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Y lo hace con método
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En resumen
El mundo ha cambiado muchoNecesitamos darle un nuevo sentido
Y dar un sentido a nuestro lugar en élStorytelling = El Arte de dar Sentido
Una tribu comparte visión y valores profundosLos valores se transmiten a través de historias
El Storyteller hace visible lo invisible
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¿Alguna pregunta?
55Sunday, 21 April, 2013
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Dedicado con cariño a mi tribu56Sunday, 21 April, 2013
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Storytelling el Arte de dar Sentido
57Sunday, 21 April, 2013