storytelling for change-makers

50
IMPACT STORIES @MIND_MAVERICK

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Given at SHINE 2011, the social entrepreneur event of Global Entrepreneurship Week. What a rocking session we had.

TRANSCRIPT

Page 1: Storytelling for Change-makers

IMPACTSTORIES

MIND_MAVERICK

PURPOSE-DRIVEN INNOVATION COLLABORATION amp ENTERPRISE

DESIGN TRAINING COACHING amp CULTURE-CHANGE

ldquoPower is the capacity to translate intention into reality and sustain itrdquoWARREN BENNIS

HUMANCONSCIOUSNESS IS EMBEDDED amp ENACTED IN STORY

70OF WHAT WE LEARN IS THROUGH STORIES

Those who do not have power over their story mdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquoSALMAN RUSHDIE

The universe is made of stories not atomsMURIEL RUKEYSER

STORYPROBLEMSTRUGGLE(RE)SOLUTION

STORIESDEFINE OUR SOCIETY AND OUR WORLD

winning through innovation1 MECHANISM

2 SEPARATE

3 SELFVS OTHER

4 SELFISH

5 COMPETE

6 POSSESS

ldquoAnd God said Let man have dominion of the fish of the sea and over the fowl of the air and over the cattle and over all the earth and over every creeping thing that creepeth over the earthrdquoGENESIS 1 26

I must create a system or be enslavd by another mansWILLIAM BLAKE

bull rambuntious human nature

54

1 LIVING SYSTEM

14wwwwecreatecc 14

2 INTERCONNECTED

3 INTELLIGENT

51wwwwecreatecc 51

4 EMPATHIC amp SHARE

41wwwwecreatecc 41

5 ALTRUISTIC amp COLLABORATE

6CO-CREATE

WHICH FEELS RIGHT TO YOU

CHANGETHE WORLD FIRST YOU MUST CHANGE THE STORY

RECALIBRATECAPITALISM TOWARDS SOCIAL EQUITY

SUSTAINABLEECONOMIES

FLOURISHINGCOMMUNITIES

PURPOSE-DRIVENENTERPRISE

STORY-TELLINGFOR PURPOSE-DRIVEN PROJECTS

Breakthrough Social Impact

More certainty

order

More creativity

chaos

Major Social problem

CONTEXT

CONVENTIONS

CONNECTION

CONSCIOUSNESS SHIFT

CONCEPT

CONVICTION

CONCRETE IMPACT

The Impact Story

CONNECTIONTHE ISSUE IN REAL HUMAN TERMSTHE PROBLEM NEED OR DESIRE

CONTEXTWHY THE PREVIOUS SOLUTIONS HAVE TRIED TO SOLVE THE PROBLEM BUT FAILED

CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE MYTHS THAT NEED CHALLENGING

CONSCIOUSNESSSHIFT

THE INSIGHTTHE CREATIVE LEAPTHE NEW WAY OF THINKING

ldquoProblems cannot be solved by the same level of thinking that created themrdquoALBERT EINSTEIN

CONCEPTTHE IDEA THE SOLUTION

CONVICTIONTHE VISION OPPORTUNITY COMMITMENT(SOMETHING BIGGER THAN YOURSELF)

CONCRETEIMPACT IN THE REAL-WORLD

WHAT IS IN IT FOR US CONSUMERS THE WORLD

WHAT IS THE NEW BEHAVIOUR

If yoursquore going to have a story have a big story or none at allJOSEPH CAMPBELL

CONNECTMIND_MAVERICK

WECREATECC (TOOLKIT amp ACCELERATORS)NICKJANKELCOM (STUFF)ULTIMATETRIPTV (TRAVEL)

Page 2: Storytelling for Change-makers

PURPOSE-DRIVEN INNOVATION COLLABORATION amp ENTERPRISE

DESIGN TRAINING COACHING amp CULTURE-CHANGE

ldquoPower is the capacity to translate intention into reality and sustain itrdquoWARREN BENNIS

HUMANCONSCIOUSNESS IS EMBEDDED amp ENACTED IN STORY

70OF WHAT WE LEARN IS THROUGH STORIES

Those who do not have power over their story mdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquoSALMAN RUSHDIE

The universe is made of stories not atomsMURIEL RUKEYSER

STORYPROBLEMSTRUGGLE(RE)SOLUTION

STORIESDEFINE OUR SOCIETY AND OUR WORLD

winning through innovation1 MECHANISM

2 SEPARATE

3 SELFVS OTHER

4 SELFISH

5 COMPETE

6 POSSESS

ldquoAnd God said Let man have dominion of the fish of the sea and over the fowl of the air and over the cattle and over all the earth and over every creeping thing that creepeth over the earthrdquoGENESIS 1 26

I must create a system or be enslavd by another mansWILLIAM BLAKE

bull rambuntious human nature

54

1 LIVING SYSTEM

14wwwwecreatecc 14

2 INTERCONNECTED

3 INTELLIGENT

51wwwwecreatecc 51

4 EMPATHIC amp SHARE

41wwwwecreatecc 41

5 ALTRUISTIC amp COLLABORATE

6CO-CREATE

WHICH FEELS RIGHT TO YOU

CHANGETHE WORLD FIRST YOU MUST CHANGE THE STORY

RECALIBRATECAPITALISM TOWARDS SOCIAL EQUITY

SUSTAINABLEECONOMIES

FLOURISHINGCOMMUNITIES

PURPOSE-DRIVENENTERPRISE

STORY-TELLINGFOR PURPOSE-DRIVEN PROJECTS

Breakthrough Social Impact

More certainty

order

More creativity

chaos

Major Social problem

CONTEXT

CONVENTIONS

CONNECTION

CONSCIOUSNESS SHIFT

CONCEPT

CONVICTION

CONCRETE IMPACT

The Impact Story

CONNECTIONTHE ISSUE IN REAL HUMAN TERMSTHE PROBLEM NEED OR DESIRE

CONTEXTWHY THE PREVIOUS SOLUTIONS HAVE TRIED TO SOLVE THE PROBLEM BUT FAILED

CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE MYTHS THAT NEED CHALLENGING

CONSCIOUSNESSSHIFT

THE INSIGHTTHE CREATIVE LEAPTHE NEW WAY OF THINKING

ldquoProblems cannot be solved by the same level of thinking that created themrdquoALBERT EINSTEIN

CONCEPTTHE IDEA THE SOLUTION

CONVICTIONTHE VISION OPPORTUNITY COMMITMENT(SOMETHING BIGGER THAN YOURSELF)

CONCRETEIMPACT IN THE REAL-WORLD

WHAT IS IN IT FOR US CONSUMERS THE WORLD

WHAT IS THE NEW BEHAVIOUR

If yoursquore going to have a story have a big story or none at allJOSEPH CAMPBELL

CONNECTMIND_MAVERICK

WECREATECC (TOOLKIT amp ACCELERATORS)NICKJANKELCOM (STUFF)ULTIMATETRIPTV (TRAVEL)

Page 3: Storytelling for Change-makers

ldquoPower is the capacity to translate intention into reality and sustain itrdquoWARREN BENNIS

HUMANCONSCIOUSNESS IS EMBEDDED amp ENACTED IN STORY

70OF WHAT WE LEARN IS THROUGH STORIES

Those who do not have power over their story mdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquoSALMAN RUSHDIE

The universe is made of stories not atomsMURIEL RUKEYSER

STORYPROBLEMSTRUGGLE(RE)SOLUTION

STORIESDEFINE OUR SOCIETY AND OUR WORLD

winning through innovation1 MECHANISM

2 SEPARATE

3 SELFVS OTHER

4 SELFISH

5 COMPETE

6 POSSESS

ldquoAnd God said Let man have dominion of the fish of the sea and over the fowl of the air and over the cattle and over all the earth and over every creeping thing that creepeth over the earthrdquoGENESIS 1 26

I must create a system or be enslavd by another mansWILLIAM BLAKE

bull rambuntious human nature

54

1 LIVING SYSTEM

14wwwwecreatecc 14

2 INTERCONNECTED

3 INTELLIGENT

51wwwwecreatecc 51

4 EMPATHIC amp SHARE

41wwwwecreatecc 41

5 ALTRUISTIC amp COLLABORATE

6CO-CREATE

WHICH FEELS RIGHT TO YOU

CHANGETHE WORLD FIRST YOU MUST CHANGE THE STORY

RECALIBRATECAPITALISM TOWARDS SOCIAL EQUITY

SUSTAINABLEECONOMIES

FLOURISHINGCOMMUNITIES

PURPOSE-DRIVENENTERPRISE

STORY-TELLINGFOR PURPOSE-DRIVEN PROJECTS

Breakthrough Social Impact

More certainty

order

More creativity

chaos

Major Social problem

CONTEXT

CONVENTIONS

CONNECTION

CONSCIOUSNESS SHIFT

CONCEPT

CONVICTION

CONCRETE IMPACT

The Impact Story

CONNECTIONTHE ISSUE IN REAL HUMAN TERMSTHE PROBLEM NEED OR DESIRE

CONTEXTWHY THE PREVIOUS SOLUTIONS HAVE TRIED TO SOLVE THE PROBLEM BUT FAILED

CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE MYTHS THAT NEED CHALLENGING

CONSCIOUSNESSSHIFT

THE INSIGHTTHE CREATIVE LEAPTHE NEW WAY OF THINKING

ldquoProblems cannot be solved by the same level of thinking that created themrdquoALBERT EINSTEIN

CONCEPTTHE IDEA THE SOLUTION

CONVICTIONTHE VISION OPPORTUNITY COMMITMENT(SOMETHING BIGGER THAN YOURSELF)

CONCRETEIMPACT IN THE REAL-WORLD

WHAT IS IN IT FOR US CONSUMERS THE WORLD

WHAT IS THE NEW BEHAVIOUR

If yoursquore going to have a story have a big story or none at allJOSEPH CAMPBELL

CONNECTMIND_MAVERICK

WECREATECC (TOOLKIT amp ACCELERATORS)NICKJANKELCOM (STUFF)ULTIMATETRIPTV (TRAVEL)

Page 4: Storytelling for Change-makers

HUMANCONSCIOUSNESS IS EMBEDDED amp ENACTED IN STORY

70OF WHAT WE LEARN IS THROUGH STORIES

Those who do not have power over their story mdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquoSALMAN RUSHDIE

The universe is made of stories not atomsMURIEL RUKEYSER

STORYPROBLEMSTRUGGLE(RE)SOLUTION

STORIESDEFINE OUR SOCIETY AND OUR WORLD

winning through innovation1 MECHANISM

2 SEPARATE

3 SELFVS OTHER

4 SELFISH

5 COMPETE

6 POSSESS

ldquoAnd God said Let man have dominion of the fish of the sea and over the fowl of the air and over the cattle and over all the earth and over every creeping thing that creepeth over the earthrdquoGENESIS 1 26

I must create a system or be enslavd by another mansWILLIAM BLAKE

bull rambuntious human nature

54

1 LIVING SYSTEM

14wwwwecreatecc 14

2 INTERCONNECTED

3 INTELLIGENT

51wwwwecreatecc 51

4 EMPATHIC amp SHARE

41wwwwecreatecc 41

5 ALTRUISTIC amp COLLABORATE

6CO-CREATE

WHICH FEELS RIGHT TO YOU

CHANGETHE WORLD FIRST YOU MUST CHANGE THE STORY

RECALIBRATECAPITALISM TOWARDS SOCIAL EQUITY

SUSTAINABLEECONOMIES

FLOURISHINGCOMMUNITIES

PURPOSE-DRIVENENTERPRISE

STORY-TELLINGFOR PURPOSE-DRIVEN PROJECTS

Breakthrough Social Impact

More certainty

order

More creativity

chaos

Major Social problem

CONTEXT

CONVENTIONS

CONNECTION

CONSCIOUSNESS SHIFT

CONCEPT

CONVICTION

CONCRETE IMPACT

The Impact Story

CONNECTIONTHE ISSUE IN REAL HUMAN TERMSTHE PROBLEM NEED OR DESIRE

CONTEXTWHY THE PREVIOUS SOLUTIONS HAVE TRIED TO SOLVE THE PROBLEM BUT FAILED

CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE MYTHS THAT NEED CHALLENGING

CONSCIOUSNESSSHIFT

THE INSIGHTTHE CREATIVE LEAPTHE NEW WAY OF THINKING

ldquoProblems cannot be solved by the same level of thinking that created themrdquoALBERT EINSTEIN

CONCEPTTHE IDEA THE SOLUTION

CONVICTIONTHE VISION OPPORTUNITY COMMITMENT(SOMETHING BIGGER THAN YOURSELF)

CONCRETEIMPACT IN THE REAL-WORLD

WHAT IS IN IT FOR US CONSUMERS THE WORLD

WHAT IS THE NEW BEHAVIOUR

If yoursquore going to have a story have a big story or none at allJOSEPH CAMPBELL

CONNECTMIND_MAVERICK

WECREATECC (TOOLKIT amp ACCELERATORS)NICKJANKELCOM (STUFF)ULTIMATETRIPTV (TRAVEL)

Page 5: Storytelling for Change-makers

70OF WHAT WE LEARN IS THROUGH STORIES

Those who do not have power over their story mdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquoSALMAN RUSHDIE

The universe is made of stories not atomsMURIEL RUKEYSER

STORYPROBLEMSTRUGGLE(RE)SOLUTION

STORIESDEFINE OUR SOCIETY AND OUR WORLD

winning through innovation1 MECHANISM

2 SEPARATE

3 SELFVS OTHER

4 SELFISH

5 COMPETE

6 POSSESS

ldquoAnd God said Let man have dominion of the fish of the sea and over the fowl of the air and over the cattle and over all the earth and over every creeping thing that creepeth over the earthrdquoGENESIS 1 26

I must create a system or be enslavd by another mansWILLIAM BLAKE

bull rambuntious human nature

54

1 LIVING SYSTEM

14wwwwecreatecc 14

2 INTERCONNECTED

3 INTELLIGENT

51wwwwecreatecc 51

4 EMPATHIC amp SHARE

41wwwwecreatecc 41

5 ALTRUISTIC amp COLLABORATE

6CO-CREATE

WHICH FEELS RIGHT TO YOU

CHANGETHE WORLD FIRST YOU MUST CHANGE THE STORY

RECALIBRATECAPITALISM TOWARDS SOCIAL EQUITY

SUSTAINABLEECONOMIES

FLOURISHINGCOMMUNITIES

PURPOSE-DRIVENENTERPRISE

STORY-TELLINGFOR PURPOSE-DRIVEN PROJECTS

Breakthrough Social Impact

More certainty

order

More creativity

chaos

Major Social problem

CONTEXT

CONVENTIONS

CONNECTION

CONSCIOUSNESS SHIFT

CONCEPT

CONVICTION

CONCRETE IMPACT

The Impact Story

CONNECTIONTHE ISSUE IN REAL HUMAN TERMSTHE PROBLEM NEED OR DESIRE

CONTEXTWHY THE PREVIOUS SOLUTIONS HAVE TRIED TO SOLVE THE PROBLEM BUT FAILED

CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE MYTHS THAT NEED CHALLENGING

CONSCIOUSNESSSHIFT

THE INSIGHTTHE CREATIVE LEAPTHE NEW WAY OF THINKING

ldquoProblems cannot be solved by the same level of thinking that created themrdquoALBERT EINSTEIN

CONCEPTTHE IDEA THE SOLUTION

CONVICTIONTHE VISION OPPORTUNITY COMMITMENT(SOMETHING BIGGER THAN YOURSELF)

CONCRETEIMPACT IN THE REAL-WORLD

WHAT IS IN IT FOR US CONSUMERS THE WORLD

WHAT IS THE NEW BEHAVIOUR

If yoursquore going to have a story have a big story or none at allJOSEPH CAMPBELL

CONNECTMIND_MAVERICK

WECREATECC (TOOLKIT amp ACCELERATORS)NICKJANKELCOM (STUFF)ULTIMATETRIPTV (TRAVEL)

Page 6: Storytelling for Change-makers

Those who do not have power over their story mdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquoSALMAN RUSHDIE

The universe is made of stories not atomsMURIEL RUKEYSER

STORYPROBLEMSTRUGGLE(RE)SOLUTION

STORIESDEFINE OUR SOCIETY AND OUR WORLD

winning through innovation1 MECHANISM

2 SEPARATE

3 SELFVS OTHER

4 SELFISH

5 COMPETE

6 POSSESS

ldquoAnd God said Let man have dominion of the fish of the sea and over the fowl of the air and over the cattle and over all the earth and over every creeping thing that creepeth over the earthrdquoGENESIS 1 26

I must create a system or be enslavd by another mansWILLIAM BLAKE

bull rambuntious human nature

54

1 LIVING SYSTEM

14wwwwecreatecc 14

2 INTERCONNECTED

3 INTELLIGENT

51wwwwecreatecc 51

4 EMPATHIC amp SHARE

41wwwwecreatecc 41

5 ALTRUISTIC amp COLLABORATE

6CO-CREATE

WHICH FEELS RIGHT TO YOU

CHANGETHE WORLD FIRST YOU MUST CHANGE THE STORY

RECALIBRATECAPITALISM TOWARDS SOCIAL EQUITY

SUSTAINABLEECONOMIES

FLOURISHINGCOMMUNITIES

PURPOSE-DRIVENENTERPRISE

STORY-TELLINGFOR PURPOSE-DRIVEN PROJECTS

Breakthrough Social Impact

More certainty

order

More creativity

chaos

Major Social problem

CONTEXT

CONVENTIONS

CONNECTION

CONSCIOUSNESS SHIFT

CONCEPT

CONVICTION

CONCRETE IMPACT

The Impact Story

CONNECTIONTHE ISSUE IN REAL HUMAN TERMSTHE PROBLEM NEED OR DESIRE

CONTEXTWHY THE PREVIOUS SOLUTIONS HAVE TRIED TO SOLVE THE PROBLEM BUT FAILED

CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE MYTHS THAT NEED CHALLENGING

CONSCIOUSNESSSHIFT

THE INSIGHTTHE CREATIVE LEAPTHE NEW WAY OF THINKING

ldquoProblems cannot be solved by the same level of thinking that created themrdquoALBERT EINSTEIN

CONCEPTTHE IDEA THE SOLUTION

CONVICTIONTHE VISION OPPORTUNITY COMMITMENT(SOMETHING BIGGER THAN YOURSELF)

CONCRETEIMPACT IN THE REAL-WORLD

WHAT IS IN IT FOR US CONSUMERS THE WORLD

WHAT IS THE NEW BEHAVIOUR

If yoursquore going to have a story have a big story or none at allJOSEPH CAMPBELL

CONNECTMIND_MAVERICK

WECREATECC (TOOLKIT amp ACCELERATORS)NICKJANKELCOM (STUFF)ULTIMATETRIPTV (TRAVEL)

Page 7: Storytelling for Change-makers

The universe is made of stories not atomsMURIEL RUKEYSER

STORYPROBLEMSTRUGGLE(RE)SOLUTION

STORIESDEFINE OUR SOCIETY AND OUR WORLD

winning through innovation1 MECHANISM

2 SEPARATE

3 SELFVS OTHER

4 SELFISH

5 COMPETE

6 POSSESS

ldquoAnd God said Let man have dominion of the fish of the sea and over the fowl of the air and over the cattle and over all the earth and over every creeping thing that creepeth over the earthrdquoGENESIS 1 26

I must create a system or be enslavd by another mansWILLIAM BLAKE

bull rambuntious human nature

54

1 LIVING SYSTEM

14wwwwecreatecc 14

2 INTERCONNECTED

3 INTELLIGENT

51wwwwecreatecc 51

4 EMPATHIC amp SHARE

41wwwwecreatecc 41

5 ALTRUISTIC amp COLLABORATE

6CO-CREATE

WHICH FEELS RIGHT TO YOU

CHANGETHE WORLD FIRST YOU MUST CHANGE THE STORY

RECALIBRATECAPITALISM TOWARDS SOCIAL EQUITY

SUSTAINABLEECONOMIES

FLOURISHINGCOMMUNITIES

PURPOSE-DRIVENENTERPRISE

STORY-TELLINGFOR PURPOSE-DRIVEN PROJECTS

Breakthrough Social Impact

More certainty

order

More creativity

chaos

Major Social problem

CONTEXT

CONVENTIONS

CONNECTION

CONSCIOUSNESS SHIFT

CONCEPT

CONVICTION

CONCRETE IMPACT

The Impact Story

CONNECTIONTHE ISSUE IN REAL HUMAN TERMSTHE PROBLEM NEED OR DESIRE

CONTEXTWHY THE PREVIOUS SOLUTIONS HAVE TRIED TO SOLVE THE PROBLEM BUT FAILED

CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE MYTHS THAT NEED CHALLENGING

CONSCIOUSNESSSHIFT

THE INSIGHTTHE CREATIVE LEAPTHE NEW WAY OF THINKING

ldquoProblems cannot be solved by the same level of thinking that created themrdquoALBERT EINSTEIN

CONCEPTTHE IDEA THE SOLUTION

CONVICTIONTHE VISION OPPORTUNITY COMMITMENT(SOMETHING BIGGER THAN YOURSELF)

CONCRETEIMPACT IN THE REAL-WORLD

WHAT IS IN IT FOR US CONSUMERS THE WORLD

WHAT IS THE NEW BEHAVIOUR

If yoursquore going to have a story have a big story or none at allJOSEPH CAMPBELL

CONNECTMIND_MAVERICK

WECREATECC (TOOLKIT amp ACCELERATORS)NICKJANKELCOM (STUFF)ULTIMATETRIPTV (TRAVEL)

Page 8: Storytelling for Change-makers

STORYPROBLEMSTRUGGLE(RE)SOLUTION

STORIESDEFINE OUR SOCIETY AND OUR WORLD

winning through innovation1 MECHANISM

2 SEPARATE

3 SELFVS OTHER

4 SELFISH

5 COMPETE

6 POSSESS

ldquoAnd God said Let man have dominion of the fish of the sea and over the fowl of the air and over the cattle and over all the earth and over every creeping thing that creepeth over the earthrdquoGENESIS 1 26

I must create a system or be enslavd by another mansWILLIAM BLAKE

bull rambuntious human nature

54

1 LIVING SYSTEM

14wwwwecreatecc 14

2 INTERCONNECTED

3 INTELLIGENT

51wwwwecreatecc 51

4 EMPATHIC amp SHARE

41wwwwecreatecc 41

5 ALTRUISTIC amp COLLABORATE

6CO-CREATE

WHICH FEELS RIGHT TO YOU

CHANGETHE WORLD FIRST YOU MUST CHANGE THE STORY

RECALIBRATECAPITALISM TOWARDS SOCIAL EQUITY

SUSTAINABLEECONOMIES

FLOURISHINGCOMMUNITIES

PURPOSE-DRIVENENTERPRISE

STORY-TELLINGFOR PURPOSE-DRIVEN PROJECTS

Breakthrough Social Impact

More certainty

order

More creativity

chaos

Major Social problem

CONTEXT

CONVENTIONS

CONNECTION

CONSCIOUSNESS SHIFT

CONCEPT

CONVICTION

CONCRETE IMPACT

The Impact Story

CONNECTIONTHE ISSUE IN REAL HUMAN TERMSTHE PROBLEM NEED OR DESIRE

CONTEXTWHY THE PREVIOUS SOLUTIONS HAVE TRIED TO SOLVE THE PROBLEM BUT FAILED

CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE MYTHS THAT NEED CHALLENGING

CONSCIOUSNESSSHIFT

THE INSIGHTTHE CREATIVE LEAPTHE NEW WAY OF THINKING

ldquoProblems cannot be solved by the same level of thinking that created themrdquoALBERT EINSTEIN

CONCEPTTHE IDEA THE SOLUTION

CONVICTIONTHE VISION OPPORTUNITY COMMITMENT(SOMETHING BIGGER THAN YOURSELF)

CONCRETEIMPACT IN THE REAL-WORLD

WHAT IS IN IT FOR US CONSUMERS THE WORLD

WHAT IS THE NEW BEHAVIOUR

If yoursquore going to have a story have a big story or none at allJOSEPH CAMPBELL

CONNECTMIND_MAVERICK

WECREATECC (TOOLKIT amp ACCELERATORS)NICKJANKELCOM (STUFF)ULTIMATETRIPTV (TRAVEL)

Page 9: Storytelling for Change-makers

STORIESDEFINE OUR SOCIETY AND OUR WORLD

winning through innovation1 MECHANISM

2 SEPARATE

3 SELFVS OTHER

4 SELFISH

5 COMPETE

6 POSSESS

ldquoAnd God said Let man have dominion of the fish of the sea and over the fowl of the air and over the cattle and over all the earth and over every creeping thing that creepeth over the earthrdquoGENESIS 1 26

I must create a system or be enslavd by another mansWILLIAM BLAKE

bull rambuntious human nature

54

1 LIVING SYSTEM

14wwwwecreatecc 14

2 INTERCONNECTED

3 INTELLIGENT

51wwwwecreatecc 51

4 EMPATHIC amp SHARE

41wwwwecreatecc 41

5 ALTRUISTIC amp COLLABORATE

6CO-CREATE

WHICH FEELS RIGHT TO YOU

CHANGETHE WORLD FIRST YOU MUST CHANGE THE STORY

RECALIBRATECAPITALISM TOWARDS SOCIAL EQUITY

SUSTAINABLEECONOMIES

FLOURISHINGCOMMUNITIES

PURPOSE-DRIVENENTERPRISE

STORY-TELLINGFOR PURPOSE-DRIVEN PROJECTS

Breakthrough Social Impact

More certainty

order

More creativity

chaos

Major Social problem

CONTEXT

CONVENTIONS

CONNECTION

CONSCIOUSNESS SHIFT

CONCEPT

CONVICTION

CONCRETE IMPACT

The Impact Story

CONNECTIONTHE ISSUE IN REAL HUMAN TERMSTHE PROBLEM NEED OR DESIRE

CONTEXTWHY THE PREVIOUS SOLUTIONS HAVE TRIED TO SOLVE THE PROBLEM BUT FAILED

CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE MYTHS THAT NEED CHALLENGING

CONSCIOUSNESSSHIFT

THE INSIGHTTHE CREATIVE LEAPTHE NEW WAY OF THINKING

ldquoProblems cannot be solved by the same level of thinking that created themrdquoALBERT EINSTEIN

CONCEPTTHE IDEA THE SOLUTION

CONVICTIONTHE VISION OPPORTUNITY COMMITMENT(SOMETHING BIGGER THAN YOURSELF)

CONCRETEIMPACT IN THE REAL-WORLD

WHAT IS IN IT FOR US CONSUMERS THE WORLD

WHAT IS THE NEW BEHAVIOUR

If yoursquore going to have a story have a big story or none at allJOSEPH CAMPBELL

CONNECTMIND_MAVERICK

WECREATECC (TOOLKIT amp ACCELERATORS)NICKJANKELCOM (STUFF)ULTIMATETRIPTV (TRAVEL)

Page 10: Storytelling for Change-makers

winning through innovation1 MECHANISM

2 SEPARATE

3 SELFVS OTHER

4 SELFISH

5 COMPETE

6 POSSESS

ldquoAnd God said Let man have dominion of the fish of the sea and over the fowl of the air and over the cattle and over all the earth and over every creeping thing that creepeth over the earthrdquoGENESIS 1 26

I must create a system or be enslavd by another mansWILLIAM BLAKE

bull rambuntious human nature

54

1 LIVING SYSTEM

14wwwwecreatecc 14

2 INTERCONNECTED

3 INTELLIGENT

51wwwwecreatecc 51

4 EMPATHIC amp SHARE

41wwwwecreatecc 41

5 ALTRUISTIC amp COLLABORATE

6CO-CREATE

WHICH FEELS RIGHT TO YOU

CHANGETHE WORLD FIRST YOU MUST CHANGE THE STORY

RECALIBRATECAPITALISM TOWARDS SOCIAL EQUITY

SUSTAINABLEECONOMIES

FLOURISHINGCOMMUNITIES

PURPOSE-DRIVENENTERPRISE

STORY-TELLINGFOR PURPOSE-DRIVEN PROJECTS

Breakthrough Social Impact

More certainty

order

More creativity

chaos

Major Social problem

CONTEXT

CONVENTIONS

CONNECTION

CONSCIOUSNESS SHIFT

CONCEPT

CONVICTION

CONCRETE IMPACT

The Impact Story

CONNECTIONTHE ISSUE IN REAL HUMAN TERMSTHE PROBLEM NEED OR DESIRE

CONTEXTWHY THE PREVIOUS SOLUTIONS HAVE TRIED TO SOLVE THE PROBLEM BUT FAILED

CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE MYTHS THAT NEED CHALLENGING

CONSCIOUSNESSSHIFT

THE INSIGHTTHE CREATIVE LEAPTHE NEW WAY OF THINKING

ldquoProblems cannot be solved by the same level of thinking that created themrdquoALBERT EINSTEIN

CONCEPTTHE IDEA THE SOLUTION

CONVICTIONTHE VISION OPPORTUNITY COMMITMENT(SOMETHING BIGGER THAN YOURSELF)

CONCRETEIMPACT IN THE REAL-WORLD

WHAT IS IN IT FOR US CONSUMERS THE WORLD

WHAT IS THE NEW BEHAVIOUR

If yoursquore going to have a story have a big story or none at allJOSEPH CAMPBELL

CONNECTMIND_MAVERICK

WECREATECC (TOOLKIT amp ACCELERATORS)NICKJANKELCOM (STUFF)ULTIMATETRIPTV (TRAVEL)

Page 11: Storytelling for Change-makers

2 SEPARATE

3 SELFVS OTHER

4 SELFISH

5 COMPETE

6 POSSESS

ldquoAnd God said Let man have dominion of the fish of the sea and over the fowl of the air and over the cattle and over all the earth and over every creeping thing that creepeth over the earthrdquoGENESIS 1 26

I must create a system or be enslavd by another mansWILLIAM BLAKE

bull rambuntious human nature

54

1 LIVING SYSTEM

14wwwwecreatecc 14

2 INTERCONNECTED

3 INTELLIGENT

51wwwwecreatecc 51

4 EMPATHIC amp SHARE

41wwwwecreatecc 41

5 ALTRUISTIC amp COLLABORATE

6CO-CREATE

WHICH FEELS RIGHT TO YOU

CHANGETHE WORLD FIRST YOU MUST CHANGE THE STORY

RECALIBRATECAPITALISM TOWARDS SOCIAL EQUITY

SUSTAINABLEECONOMIES

FLOURISHINGCOMMUNITIES

PURPOSE-DRIVENENTERPRISE

STORY-TELLINGFOR PURPOSE-DRIVEN PROJECTS

Breakthrough Social Impact

More certainty

order

More creativity

chaos

Major Social problem

CONTEXT

CONVENTIONS

CONNECTION

CONSCIOUSNESS SHIFT

CONCEPT

CONVICTION

CONCRETE IMPACT

The Impact Story

CONNECTIONTHE ISSUE IN REAL HUMAN TERMSTHE PROBLEM NEED OR DESIRE

CONTEXTWHY THE PREVIOUS SOLUTIONS HAVE TRIED TO SOLVE THE PROBLEM BUT FAILED

CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE MYTHS THAT NEED CHALLENGING

CONSCIOUSNESSSHIFT

THE INSIGHTTHE CREATIVE LEAPTHE NEW WAY OF THINKING

ldquoProblems cannot be solved by the same level of thinking that created themrdquoALBERT EINSTEIN

CONCEPTTHE IDEA THE SOLUTION

CONVICTIONTHE VISION OPPORTUNITY COMMITMENT(SOMETHING BIGGER THAN YOURSELF)

CONCRETEIMPACT IN THE REAL-WORLD

WHAT IS IN IT FOR US CONSUMERS THE WORLD

WHAT IS THE NEW BEHAVIOUR

If yoursquore going to have a story have a big story or none at allJOSEPH CAMPBELL

CONNECTMIND_MAVERICK

WECREATECC (TOOLKIT amp ACCELERATORS)NICKJANKELCOM (STUFF)ULTIMATETRIPTV (TRAVEL)

Page 12: Storytelling for Change-makers

3 SELFVS OTHER

4 SELFISH

5 COMPETE

6 POSSESS

ldquoAnd God said Let man have dominion of the fish of the sea and over the fowl of the air and over the cattle and over all the earth and over every creeping thing that creepeth over the earthrdquoGENESIS 1 26

I must create a system or be enslavd by another mansWILLIAM BLAKE

bull rambuntious human nature

54

1 LIVING SYSTEM

14wwwwecreatecc 14

2 INTERCONNECTED

3 INTELLIGENT

51wwwwecreatecc 51

4 EMPATHIC amp SHARE

41wwwwecreatecc 41

5 ALTRUISTIC amp COLLABORATE

6CO-CREATE

WHICH FEELS RIGHT TO YOU

CHANGETHE WORLD FIRST YOU MUST CHANGE THE STORY

RECALIBRATECAPITALISM TOWARDS SOCIAL EQUITY

SUSTAINABLEECONOMIES

FLOURISHINGCOMMUNITIES

PURPOSE-DRIVENENTERPRISE

STORY-TELLINGFOR PURPOSE-DRIVEN PROJECTS

Breakthrough Social Impact

More certainty

order

More creativity

chaos

Major Social problem

CONTEXT

CONVENTIONS

CONNECTION

CONSCIOUSNESS SHIFT

CONCEPT

CONVICTION

CONCRETE IMPACT

The Impact Story

CONNECTIONTHE ISSUE IN REAL HUMAN TERMSTHE PROBLEM NEED OR DESIRE

CONTEXTWHY THE PREVIOUS SOLUTIONS HAVE TRIED TO SOLVE THE PROBLEM BUT FAILED

CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE MYTHS THAT NEED CHALLENGING

CONSCIOUSNESSSHIFT

THE INSIGHTTHE CREATIVE LEAPTHE NEW WAY OF THINKING

ldquoProblems cannot be solved by the same level of thinking that created themrdquoALBERT EINSTEIN

CONCEPTTHE IDEA THE SOLUTION

CONVICTIONTHE VISION OPPORTUNITY COMMITMENT(SOMETHING BIGGER THAN YOURSELF)

CONCRETEIMPACT IN THE REAL-WORLD

WHAT IS IN IT FOR US CONSUMERS THE WORLD

WHAT IS THE NEW BEHAVIOUR

If yoursquore going to have a story have a big story or none at allJOSEPH CAMPBELL

CONNECTMIND_MAVERICK

WECREATECC (TOOLKIT amp ACCELERATORS)NICKJANKELCOM (STUFF)ULTIMATETRIPTV (TRAVEL)

Page 13: Storytelling for Change-makers

4 SELFISH

5 COMPETE

6 POSSESS

ldquoAnd God said Let man have dominion of the fish of the sea and over the fowl of the air and over the cattle and over all the earth and over every creeping thing that creepeth over the earthrdquoGENESIS 1 26

I must create a system or be enslavd by another mansWILLIAM BLAKE

bull rambuntious human nature

54

1 LIVING SYSTEM

14wwwwecreatecc 14

2 INTERCONNECTED

3 INTELLIGENT

51wwwwecreatecc 51

4 EMPATHIC amp SHARE

41wwwwecreatecc 41

5 ALTRUISTIC amp COLLABORATE

6CO-CREATE

WHICH FEELS RIGHT TO YOU

CHANGETHE WORLD FIRST YOU MUST CHANGE THE STORY

RECALIBRATECAPITALISM TOWARDS SOCIAL EQUITY

SUSTAINABLEECONOMIES

FLOURISHINGCOMMUNITIES

PURPOSE-DRIVENENTERPRISE

STORY-TELLINGFOR PURPOSE-DRIVEN PROJECTS

Breakthrough Social Impact

More certainty

order

More creativity

chaos

Major Social problem

CONTEXT

CONVENTIONS

CONNECTION

CONSCIOUSNESS SHIFT

CONCEPT

CONVICTION

CONCRETE IMPACT

The Impact Story

CONNECTIONTHE ISSUE IN REAL HUMAN TERMSTHE PROBLEM NEED OR DESIRE

CONTEXTWHY THE PREVIOUS SOLUTIONS HAVE TRIED TO SOLVE THE PROBLEM BUT FAILED

CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE MYTHS THAT NEED CHALLENGING

CONSCIOUSNESSSHIFT

THE INSIGHTTHE CREATIVE LEAPTHE NEW WAY OF THINKING

ldquoProblems cannot be solved by the same level of thinking that created themrdquoALBERT EINSTEIN

CONCEPTTHE IDEA THE SOLUTION

CONVICTIONTHE VISION OPPORTUNITY COMMITMENT(SOMETHING BIGGER THAN YOURSELF)

CONCRETEIMPACT IN THE REAL-WORLD

WHAT IS IN IT FOR US CONSUMERS THE WORLD

WHAT IS THE NEW BEHAVIOUR

If yoursquore going to have a story have a big story or none at allJOSEPH CAMPBELL

CONNECTMIND_MAVERICK

WECREATECC (TOOLKIT amp ACCELERATORS)NICKJANKELCOM (STUFF)ULTIMATETRIPTV (TRAVEL)

Page 14: Storytelling for Change-makers

5 COMPETE

6 POSSESS

ldquoAnd God said Let man have dominion of the fish of the sea and over the fowl of the air and over the cattle and over all the earth and over every creeping thing that creepeth over the earthrdquoGENESIS 1 26

I must create a system or be enslavd by another mansWILLIAM BLAKE

bull rambuntious human nature

54

1 LIVING SYSTEM

14wwwwecreatecc 14

2 INTERCONNECTED

3 INTELLIGENT

51wwwwecreatecc 51

4 EMPATHIC amp SHARE

41wwwwecreatecc 41

5 ALTRUISTIC amp COLLABORATE

6CO-CREATE

WHICH FEELS RIGHT TO YOU

CHANGETHE WORLD FIRST YOU MUST CHANGE THE STORY

RECALIBRATECAPITALISM TOWARDS SOCIAL EQUITY

SUSTAINABLEECONOMIES

FLOURISHINGCOMMUNITIES

PURPOSE-DRIVENENTERPRISE

STORY-TELLINGFOR PURPOSE-DRIVEN PROJECTS

Breakthrough Social Impact

More certainty

order

More creativity

chaos

Major Social problem

CONTEXT

CONVENTIONS

CONNECTION

CONSCIOUSNESS SHIFT

CONCEPT

CONVICTION

CONCRETE IMPACT

The Impact Story

CONNECTIONTHE ISSUE IN REAL HUMAN TERMSTHE PROBLEM NEED OR DESIRE

CONTEXTWHY THE PREVIOUS SOLUTIONS HAVE TRIED TO SOLVE THE PROBLEM BUT FAILED

CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE MYTHS THAT NEED CHALLENGING

CONSCIOUSNESSSHIFT

THE INSIGHTTHE CREATIVE LEAPTHE NEW WAY OF THINKING

ldquoProblems cannot be solved by the same level of thinking that created themrdquoALBERT EINSTEIN

CONCEPTTHE IDEA THE SOLUTION

CONVICTIONTHE VISION OPPORTUNITY COMMITMENT(SOMETHING BIGGER THAN YOURSELF)

CONCRETEIMPACT IN THE REAL-WORLD

WHAT IS IN IT FOR US CONSUMERS THE WORLD

WHAT IS THE NEW BEHAVIOUR

If yoursquore going to have a story have a big story or none at allJOSEPH CAMPBELL

CONNECTMIND_MAVERICK

WECREATECC (TOOLKIT amp ACCELERATORS)NICKJANKELCOM (STUFF)ULTIMATETRIPTV (TRAVEL)

Page 15: Storytelling for Change-makers

6 POSSESS

ldquoAnd God said Let man have dominion of the fish of the sea and over the fowl of the air and over the cattle and over all the earth and over every creeping thing that creepeth over the earthrdquoGENESIS 1 26

I must create a system or be enslavd by another mansWILLIAM BLAKE

bull rambuntious human nature

54

1 LIVING SYSTEM

14wwwwecreatecc 14

2 INTERCONNECTED

3 INTELLIGENT

51wwwwecreatecc 51

4 EMPATHIC amp SHARE

41wwwwecreatecc 41

5 ALTRUISTIC amp COLLABORATE

6CO-CREATE

WHICH FEELS RIGHT TO YOU

CHANGETHE WORLD FIRST YOU MUST CHANGE THE STORY

RECALIBRATECAPITALISM TOWARDS SOCIAL EQUITY

SUSTAINABLEECONOMIES

FLOURISHINGCOMMUNITIES

PURPOSE-DRIVENENTERPRISE

STORY-TELLINGFOR PURPOSE-DRIVEN PROJECTS

Breakthrough Social Impact

More certainty

order

More creativity

chaos

Major Social problem

CONTEXT

CONVENTIONS

CONNECTION

CONSCIOUSNESS SHIFT

CONCEPT

CONVICTION

CONCRETE IMPACT

The Impact Story

CONNECTIONTHE ISSUE IN REAL HUMAN TERMSTHE PROBLEM NEED OR DESIRE

CONTEXTWHY THE PREVIOUS SOLUTIONS HAVE TRIED TO SOLVE THE PROBLEM BUT FAILED

CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE MYTHS THAT NEED CHALLENGING

CONSCIOUSNESSSHIFT

THE INSIGHTTHE CREATIVE LEAPTHE NEW WAY OF THINKING

ldquoProblems cannot be solved by the same level of thinking that created themrdquoALBERT EINSTEIN

CONCEPTTHE IDEA THE SOLUTION

CONVICTIONTHE VISION OPPORTUNITY COMMITMENT(SOMETHING BIGGER THAN YOURSELF)

CONCRETEIMPACT IN THE REAL-WORLD

WHAT IS IN IT FOR US CONSUMERS THE WORLD

WHAT IS THE NEW BEHAVIOUR

If yoursquore going to have a story have a big story or none at allJOSEPH CAMPBELL

CONNECTMIND_MAVERICK

WECREATECC (TOOLKIT amp ACCELERATORS)NICKJANKELCOM (STUFF)ULTIMATETRIPTV (TRAVEL)

Page 16: Storytelling for Change-makers

ldquoAnd God said Let man have dominion of the fish of the sea and over the fowl of the air and over the cattle and over all the earth and over every creeping thing that creepeth over the earthrdquoGENESIS 1 26

I must create a system or be enslavd by another mansWILLIAM BLAKE

bull rambuntious human nature

54

1 LIVING SYSTEM

14wwwwecreatecc 14

2 INTERCONNECTED

3 INTELLIGENT

51wwwwecreatecc 51

4 EMPATHIC amp SHARE

41wwwwecreatecc 41

5 ALTRUISTIC amp COLLABORATE

6CO-CREATE

WHICH FEELS RIGHT TO YOU

CHANGETHE WORLD FIRST YOU MUST CHANGE THE STORY

RECALIBRATECAPITALISM TOWARDS SOCIAL EQUITY

SUSTAINABLEECONOMIES

FLOURISHINGCOMMUNITIES

PURPOSE-DRIVENENTERPRISE

STORY-TELLINGFOR PURPOSE-DRIVEN PROJECTS

Breakthrough Social Impact

More certainty

order

More creativity

chaos

Major Social problem

CONTEXT

CONVENTIONS

CONNECTION

CONSCIOUSNESS SHIFT

CONCEPT

CONVICTION

CONCRETE IMPACT

The Impact Story

CONNECTIONTHE ISSUE IN REAL HUMAN TERMSTHE PROBLEM NEED OR DESIRE

CONTEXTWHY THE PREVIOUS SOLUTIONS HAVE TRIED TO SOLVE THE PROBLEM BUT FAILED

CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE MYTHS THAT NEED CHALLENGING

CONSCIOUSNESSSHIFT

THE INSIGHTTHE CREATIVE LEAPTHE NEW WAY OF THINKING

ldquoProblems cannot be solved by the same level of thinking that created themrdquoALBERT EINSTEIN

CONCEPTTHE IDEA THE SOLUTION

CONVICTIONTHE VISION OPPORTUNITY COMMITMENT(SOMETHING BIGGER THAN YOURSELF)

CONCRETEIMPACT IN THE REAL-WORLD

WHAT IS IN IT FOR US CONSUMERS THE WORLD

WHAT IS THE NEW BEHAVIOUR

If yoursquore going to have a story have a big story or none at allJOSEPH CAMPBELL

CONNECTMIND_MAVERICK

WECREATECC (TOOLKIT amp ACCELERATORS)NICKJANKELCOM (STUFF)ULTIMATETRIPTV (TRAVEL)

Page 17: Storytelling for Change-makers

I must create a system or be enslavd by another mansWILLIAM BLAKE

bull rambuntious human nature

54

1 LIVING SYSTEM

14wwwwecreatecc 14

2 INTERCONNECTED

3 INTELLIGENT

51wwwwecreatecc 51

4 EMPATHIC amp SHARE

41wwwwecreatecc 41

5 ALTRUISTIC amp COLLABORATE

6CO-CREATE

WHICH FEELS RIGHT TO YOU

CHANGETHE WORLD FIRST YOU MUST CHANGE THE STORY

RECALIBRATECAPITALISM TOWARDS SOCIAL EQUITY

SUSTAINABLEECONOMIES

FLOURISHINGCOMMUNITIES

PURPOSE-DRIVENENTERPRISE

STORY-TELLINGFOR PURPOSE-DRIVEN PROJECTS

Breakthrough Social Impact

More certainty

order

More creativity

chaos

Major Social problem

CONTEXT

CONVENTIONS

CONNECTION

CONSCIOUSNESS SHIFT

CONCEPT

CONVICTION

CONCRETE IMPACT

The Impact Story

CONNECTIONTHE ISSUE IN REAL HUMAN TERMSTHE PROBLEM NEED OR DESIRE

CONTEXTWHY THE PREVIOUS SOLUTIONS HAVE TRIED TO SOLVE THE PROBLEM BUT FAILED

CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE MYTHS THAT NEED CHALLENGING

CONSCIOUSNESSSHIFT

THE INSIGHTTHE CREATIVE LEAPTHE NEW WAY OF THINKING

ldquoProblems cannot be solved by the same level of thinking that created themrdquoALBERT EINSTEIN

CONCEPTTHE IDEA THE SOLUTION

CONVICTIONTHE VISION OPPORTUNITY COMMITMENT(SOMETHING BIGGER THAN YOURSELF)

CONCRETEIMPACT IN THE REAL-WORLD

WHAT IS IN IT FOR US CONSUMERS THE WORLD

WHAT IS THE NEW BEHAVIOUR

If yoursquore going to have a story have a big story or none at allJOSEPH CAMPBELL

CONNECTMIND_MAVERICK

WECREATECC (TOOLKIT amp ACCELERATORS)NICKJANKELCOM (STUFF)ULTIMATETRIPTV (TRAVEL)

Page 18: Storytelling for Change-makers

bull rambuntious human nature

54

1 LIVING SYSTEM

14wwwwecreatecc 14

2 INTERCONNECTED

3 INTELLIGENT

51wwwwecreatecc 51

4 EMPATHIC amp SHARE

41wwwwecreatecc 41

5 ALTRUISTIC amp COLLABORATE

6CO-CREATE

WHICH FEELS RIGHT TO YOU

CHANGETHE WORLD FIRST YOU MUST CHANGE THE STORY

RECALIBRATECAPITALISM TOWARDS SOCIAL EQUITY

SUSTAINABLEECONOMIES

FLOURISHINGCOMMUNITIES

PURPOSE-DRIVENENTERPRISE

STORY-TELLINGFOR PURPOSE-DRIVEN PROJECTS

Breakthrough Social Impact

More certainty

order

More creativity

chaos

Major Social problem

CONTEXT

CONVENTIONS

CONNECTION

CONSCIOUSNESS SHIFT

CONCEPT

CONVICTION

CONCRETE IMPACT

The Impact Story

CONNECTIONTHE ISSUE IN REAL HUMAN TERMSTHE PROBLEM NEED OR DESIRE

CONTEXTWHY THE PREVIOUS SOLUTIONS HAVE TRIED TO SOLVE THE PROBLEM BUT FAILED

CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE MYTHS THAT NEED CHALLENGING

CONSCIOUSNESSSHIFT

THE INSIGHTTHE CREATIVE LEAPTHE NEW WAY OF THINKING

ldquoProblems cannot be solved by the same level of thinking that created themrdquoALBERT EINSTEIN

CONCEPTTHE IDEA THE SOLUTION

CONVICTIONTHE VISION OPPORTUNITY COMMITMENT(SOMETHING BIGGER THAN YOURSELF)

CONCRETEIMPACT IN THE REAL-WORLD

WHAT IS IN IT FOR US CONSUMERS THE WORLD

WHAT IS THE NEW BEHAVIOUR

If yoursquore going to have a story have a big story or none at allJOSEPH CAMPBELL

CONNECTMIND_MAVERICK

WECREATECC (TOOLKIT amp ACCELERATORS)NICKJANKELCOM (STUFF)ULTIMATETRIPTV (TRAVEL)

Page 19: Storytelling for Change-makers

14wwwwecreatecc 14

2 INTERCONNECTED

3 INTELLIGENT

51wwwwecreatecc 51

4 EMPATHIC amp SHARE

41wwwwecreatecc 41

5 ALTRUISTIC amp COLLABORATE

6CO-CREATE

WHICH FEELS RIGHT TO YOU

CHANGETHE WORLD FIRST YOU MUST CHANGE THE STORY

RECALIBRATECAPITALISM TOWARDS SOCIAL EQUITY

SUSTAINABLEECONOMIES

FLOURISHINGCOMMUNITIES

PURPOSE-DRIVENENTERPRISE

STORY-TELLINGFOR PURPOSE-DRIVEN PROJECTS

Breakthrough Social Impact

More certainty

order

More creativity

chaos

Major Social problem

CONTEXT

CONVENTIONS

CONNECTION

CONSCIOUSNESS SHIFT

CONCEPT

CONVICTION

CONCRETE IMPACT

The Impact Story

CONNECTIONTHE ISSUE IN REAL HUMAN TERMSTHE PROBLEM NEED OR DESIRE

CONTEXTWHY THE PREVIOUS SOLUTIONS HAVE TRIED TO SOLVE THE PROBLEM BUT FAILED

CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE MYTHS THAT NEED CHALLENGING

CONSCIOUSNESSSHIFT

THE INSIGHTTHE CREATIVE LEAPTHE NEW WAY OF THINKING

ldquoProblems cannot be solved by the same level of thinking that created themrdquoALBERT EINSTEIN

CONCEPTTHE IDEA THE SOLUTION

CONVICTIONTHE VISION OPPORTUNITY COMMITMENT(SOMETHING BIGGER THAN YOURSELF)

CONCRETEIMPACT IN THE REAL-WORLD

WHAT IS IN IT FOR US CONSUMERS THE WORLD

WHAT IS THE NEW BEHAVIOUR

If yoursquore going to have a story have a big story or none at allJOSEPH CAMPBELL

CONNECTMIND_MAVERICK

WECREATECC (TOOLKIT amp ACCELERATORS)NICKJANKELCOM (STUFF)ULTIMATETRIPTV (TRAVEL)

Page 20: Storytelling for Change-makers

3 INTELLIGENT

51wwwwecreatecc 51

4 EMPATHIC amp SHARE

41wwwwecreatecc 41

5 ALTRUISTIC amp COLLABORATE

6CO-CREATE

WHICH FEELS RIGHT TO YOU

CHANGETHE WORLD FIRST YOU MUST CHANGE THE STORY

RECALIBRATECAPITALISM TOWARDS SOCIAL EQUITY

SUSTAINABLEECONOMIES

FLOURISHINGCOMMUNITIES

PURPOSE-DRIVENENTERPRISE

STORY-TELLINGFOR PURPOSE-DRIVEN PROJECTS

Breakthrough Social Impact

More certainty

order

More creativity

chaos

Major Social problem

CONTEXT

CONVENTIONS

CONNECTION

CONSCIOUSNESS SHIFT

CONCEPT

CONVICTION

CONCRETE IMPACT

The Impact Story

CONNECTIONTHE ISSUE IN REAL HUMAN TERMSTHE PROBLEM NEED OR DESIRE

CONTEXTWHY THE PREVIOUS SOLUTIONS HAVE TRIED TO SOLVE THE PROBLEM BUT FAILED

CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE MYTHS THAT NEED CHALLENGING

CONSCIOUSNESSSHIFT

THE INSIGHTTHE CREATIVE LEAPTHE NEW WAY OF THINKING

ldquoProblems cannot be solved by the same level of thinking that created themrdquoALBERT EINSTEIN

CONCEPTTHE IDEA THE SOLUTION

CONVICTIONTHE VISION OPPORTUNITY COMMITMENT(SOMETHING BIGGER THAN YOURSELF)

CONCRETEIMPACT IN THE REAL-WORLD

WHAT IS IN IT FOR US CONSUMERS THE WORLD

WHAT IS THE NEW BEHAVIOUR

If yoursquore going to have a story have a big story or none at allJOSEPH CAMPBELL

CONNECTMIND_MAVERICK

WECREATECC (TOOLKIT amp ACCELERATORS)NICKJANKELCOM (STUFF)ULTIMATETRIPTV (TRAVEL)

Page 21: Storytelling for Change-makers

51wwwwecreatecc 51

4 EMPATHIC amp SHARE

41wwwwecreatecc 41

5 ALTRUISTIC amp COLLABORATE

6CO-CREATE

WHICH FEELS RIGHT TO YOU

CHANGETHE WORLD FIRST YOU MUST CHANGE THE STORY

RECALIBRATECAPITALISM TOWARDS SOCIAL EQUITY

SUSTAINABLEECONOMIES

FLOURISHINGCOMMUNITIES

PURPOSE-DRIVENENTERPRISE

STORY-TELLINGFOR PURPOSE-DRIVEN PROJECTS

Breakthrough Social Impact

More certainty

order

More creativity

chaos

Major Social problem

CONTEXT

CONVENTIONS

CONNECTION

CONSCIOUSNESS SHIFT

CONCEPT

CONVICTION

CONCRETE IMPACT

The Impact Story

CONNECTIONTHE ISSUE IN REAL HUMAN TERMSTHE PROBLEM NEED OR DESIRE

CONTEXTWHY THE PREVIOUS SOLUTIONS HAVE TRIED TO SOLVE THE PROBLEM BUT FAILED

CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE MYTHS THAT NEED CHALLENGING

CONSCIOUSNESSSHIFT

THE INSIGHTTHE CREATIVE LEAPTHE NEW WAY OF THINKING

ldquoProblems cannot be solved by the same level of thinking that created themrdquoALBERT EINSTEIN

CONCEPTTHE IDEA THE SOLUTION

CONVICTIONTHE VISION OPPORTUNITY COMMITMENT(SOMETHING BIGGER THAN YOURSELF)

CONCRETEIMPACT IN THE REAL-WORLD

WHAT IS IN IT FOR US CONSUMERS THE WORLD

WHAT IS THE NEW BEHAVIOUR

If yoursquore going to have a story have a big story or none at allJOSEPH CAMPBELL

CONNECTMIND_MAVERICK

WECREATECC (TOOLKIT amp ACCELERATORS)NICKJANKELCOM (STUFF)ULTIMATETRIPTV (TRAVEL)

Page 22: Storytelling for Change-makers

41wwwwecreatecc 41

5 ALTRUISTIC amp COLLABORATE

6CO-CREATE

WHICH FEELS RIGHT TO YOU

CHANGETHE WORLD FIRST YOU MUST CHANGE THE STORY

RECALIBRATECAPITALISM TOWARDS SOCIAL EQUITY

SUSTAINABLEECONOMIES

FLOURISHINGCOMMUNITIES

PURPOSE-DRIVENENTERPRISE

STORY-TELLINGFOR PURPOSE-DRIVEN PROJECTS

Breakthrough Social Impact

More certainty

order

More creativity

chaos

Major Social problem

CONTEXT

CONVENTIONS

CONNECTION

CONSCIOUSNESS SHIFT

CONCEPT

CONVICTION

CONCRETE IMPACT

The Impact Story

CONNECTIONTHE ISSUE IN REAL HUMAN TERMSTHE PROBLEM NEED OR DESIRE

CONTEXTWHY THE PREVIOUS SOLUTIONS HAVE TRIED TO SOLVE THE PROBLEM BUT FAILED

CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE MYTHS THAT NEED CHALLENGING

CONSCIOUSNESSSHIFT

THE INSIGHTTHE CREATIVE LEAPTHE NEW WAY OF THINKING

ldquoProblems cannot be solved by the same level of thinking that created themrdquoALBERT EINSTEIN

CONCEPTTHE IDEA THE SOLUTION

CONVICTIONTHE VISION OPPORTUNITY COMMITMENT(SOMETHING BIGGER THAN YOURSELF)

CONCRETEIMPACT IN THE REAL-WORLD

WHAT IS IN IT FOR US CONSUMERS THE WORLD

WHAT IS THE NEW BEHAVIOUR

If yoursquore going to have a story have a big story or none at allJOSEPH CAMPBELL

CONNECTMIND_MAVERICK

WECREATECC (TOOLKIT amp ACCELERATORS)NICKJANKELCOM (STUFF)ULTIMATETRIPTV (TRAVEL)

Page 23: Storytelling for Change-makers

6CO-CREATE

WHICH FEELS RIGHT TO YOU

CHANGETHE WORLD FIRST YOU MUST CHANGE THE STORY

RECALIBRATECAPITALISM TOWARDS SOCIAL EQUITY

SUSTAINABLEECONOMIES

FLOURISHINGCOMMUNITIES

PURPOSE-DRIVENENTERPRISE

STORY-TELLINGFOR PURPOSE-DRIVEN PROJECTS

Breakthrough Social Impact

More certainty

order

More creativity

chaos

Major Social problem

CONTEXT

CONVENTIONS

CONNECTION

CONSCIOUSNESS SHIFT

CONCEPT

CONVICTION

CONCRETE IMPACT

The Impact Story

CONNECTIONTHE ISSUE IN REAL HUMAN TERMSTHE PROBLEM NEED OR DESIRE

CONTEXTWHY THE PREVIOUS SOLUTIONS HAVE TRIED TO SOLVE THE PROBLEM BUT FAILED

CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE MYTHS THAT NEED CHALLENGING

CONSCIOUSNESSSHIFT

THE INSIGHTTHE CREATIVE LEAPTHE NEW WAY OF THINKING

ldquoProblems cannot be solved by the same level of thinking that created themrdquoALBERT EINSTEIN

CONCEPTTHE IDEA THE SOLUTION

CONVICTIONTHE VISION OPPORTUNITY COMMITMENT(SOMETHING BIGGER THAN YOURSELF)

CONCRETEIMPACT IN THE REAL-WORLD

WHAT IS IN IT FOR US CONSUMERS THE WORLD

WHAT IS THE NEW BEHAVIOUR

If yoursquore going to have a story have a big story or none at allJOSEPH CAMPBELL

CONNECTMIND_MAVERICK

WECREATECC (TOOLKIT amp ACCELERATORS)NICKJANKELCOM (STUFF)ULTIMATETRIPTV (TRAVEL)

Page 24: Storytelling for Change-makers

WHICH FEELS RIGHT TO YOU

CHANGETHE WORLD FIRST YOU MUST CHANGE THE STORY

RECALIBRATECAPITALISM TOWARDS SOCIAL EQUITY

SUSTAINABLEECONOMIES

FLOURISHINGCOMMUNITIES

PURPOSE-DRIVENENTERPRISE

STORY-TELLINGFOR PURPOSE-DRIVEN PROJECTS

Breakthrough Social Impact

More certainty

order

More creativity

chaos

Major Social problem

CONTEXT

CONVENTIONS

CONNECTION

CONSCIOUSNESS SHIFT

CONCEPT

CONVICTION

CONCRETE IMPACT

The Impact Story

CONNECTIONTHE ISSUE IN REAL HUMAN TERMSTHE PROBLEM NEED OR DESIRE

CONTEXTWHY THE PREVIOUS SOLUTIONS HAVE TRIED TO SOLVE THE PROBLEM BUT FAILED

CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE MYTHS THAT NEED CHALLENGING

CONSCIOUSNESSSHIFT

THE INSIGHTTHE CREATIVE LEAPTHE NEW WAY OF THINKING

ldquoProblems cannot be solved by the same level of thinking that created themrdquoALBERT EINSTEIN

CONCEPTTHE IDEA THE SOLUTION

CONVICTIONTHE VISION OPPORTUNITY COMMITMENT(SOMETHING BIGGER THAN YOURSELF)

CONCRETEIMPACT IN THE REAL-WORLD

WHAT IS IN IT FOR US CONSUMERS THE WORLD

WHAT IS THE NEW BEHAVIOUR

If yoursquore going to have a story have a big story or none at allJOSEPH CAMPBELL

CONNECTMIND_MAVERICK

WECREATECC (TOOLKIT amp ACCELERATORS)NICKJANKELCOM (STUFF)ULTIMATETRIPTV (TRAVEL)

Page 25: Storytelling for Change-makers

CHANGETHE WORLD FIRST YOU MUST CHANGE THE STORY

RECALIBRATECAPITALISM TOWARDS SOCIAL EQUITY

SUSTAINABLEECONOMIES

FLOURISHINGCOMMUNITIES

PURPOSE-DRIVENENTERPRISE

STORY-TELLINGFOR PURPOSE-DRIVEN PROJECTS

Breakthrough Social Impact

More certainty

order

More creativity

chaos

Major Social problem

CONTEXT

CONVENTIONS

CONNECTION

CONSCIOUSNESS SHIFT

CONCEPT

CONVICTION

CONCRETE IMPACT

The Impact Story

CONNECTIONTHE ISSUE IN REAL HUMAN TERMSTHE PROBLEM NEED OR DESIRE

CONTEXTWHY THE PREVIOUS SOLUTIONS HAVE TRIED TO SOLVE THE PROBLEM BUT FAILED

CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE MYTHS THAT NEED CHALLENGING

CONSCIOUSNESSSHIFT

THE INSIGHTTHE CREATIVE LEAPTHE NEW WAY OF THINKING

ldquoProblems cannot be solved by the same level of thinking that created themrdquoALBERT EINSTEIN

CONCEPTTHE IDEA THE SOLUTION

CONVICTIONTHE VISION OPPORTUNITY COMMITMENT(SOMETHING BIGGER THAN YOURSELF)

CONCRETEIMPACT IN THE REAL-WORLD

WHAT IS IN IT FOR US CONSUMERS THE WORLD

WHAT IS THE NEW BEHAVIOUR

If yoursquore going to have a story have a big story or none at allJOSEPH CAMPBELL

CONNECTMIND_MAVERICK

WECREATECC (TOOLKIT amp ACCELERATORS)NICKJANKELCOM (STUFF)ULTIMATETRIPTV (TRAVEL)

Page 26: Storytelling for Change-makers

RECALIBRATECAPITALISM TOWARDS SOCIAL EQUITY

SUSTAINABLEECONOMIES

FLOURISHINGCOMMUNITIES

PURPOSE-DRIVENENTERPRISE

STORY-TELLINGFOR PURPOSE-DRIVEN PROJECTS

Breakthrough Social Impact

More certainty

order

More creativity

chaos

Major Social problem

CONTEXT

CONVENTIONS

CONNECTION

CONSCIOUSNESS SHIFT

CONCEPT

CONVICTION

CONCRETE IMPACT

The Impact Story

CONNECTIONTHE ISSUE IN REAL HUMAN TERMSTHE PROBLEM NEED OR DESIRE

CONTEXTWHY THE PREVIOUS SOLUTIONS HAVE TRIED TO SOLVE THE PROBLEM BUT FAILED

CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE MYTHS THAT NEED CHALLENGING

CONSCIOUSNESSSHIFT

THE INSIGHTTHE CREATIVE LEAPTHE NEW WAY OF THINKING

ldquoProblems cannot be solved by the same level of thinking that created themrdquoALBERT EINSTEIN

CONCEPTTHE IDEA THE SOLUTION

CONVICTIONTHE VISION OPPORTUNITY COMMITMENT(SOMETHING BIGGER THAN YOURSELF)

CONCRETEIMPACT IN THE REAL-WORLD

WHAT IS IN IT FOR US CONSUMERS THE WORLD

WHAT IS THE NEW BEHAVIOUR

If yoursquore going to have a story have a big story or none at allJOSEPH CAMPBELL

CONNECTMIND_MAVERICK

WECREATECC (TOOLKIT amp ACCELERATORS)NICKJANKELCOM (STUFF)ULTIMATETRIPTV (TRAVEL)

Page 27: Storytelling for Change-makers

SUSTAINABLEECONOMIES

FLOURISHINGCOMMUNITIES

PURPOSE-DRIVENENTERPRISE

STORY-TELLINGFOR PURPOSE-DRIVEN PROJECTS

Breakthrough Social Impact

More certainty

order

More creativity

chaos

Major Social problem

CONTEXT

CONVENTIONS

CONNECTION

CONSCIOUSNESS SHIFT

CONCEPT

CONVICTION

CONCRETE IMPACT

The Impact Story

CONNECTIONTHE ISSUE IN REAL HUMAN TERMSTHE PROBLEM NEED OR DESIRE

CONTEXTWHY THE PREVIOUS SOLUTIONS HAVE TRIED TO SOLVE THE PROBLEM BUT FAILED

CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE MYTHS THAT NEED CHALLENGING

CONSCIOUSNESSSHIFT

THE INSIGHTTHE CREATIVE LEAPTHE NEW WAY OF THINKING

ldquoProblems cannot be solved by the same level of thinking that created themrdquoALBERT EINSTEIN

CONCEPTTHE IDEA THE SOLUTION

CONVICTIONTHE VISION OPPORTUNITY COMMITMENT(SOMETHING BIGGER THAN YOURSELF)

CONCRETEIMPACT IN THE REAL-WORLD

WHAT IS IN IT FOR US CONSUMERS THE WORLD

WHAT IS THE NEW BEHAVIOUR

If yoursquore going to have a story have a big story or none at allJOSEPH CAMPBELL

CONNECTMIND_MAVERICK

WECREATECC (TOOLKIT amp ACCELERATORS)NICKJANKELCOM (STUFF)ULTIMATETRIPTV (TRAVEL)

Page 28: Storytelling for Change-makers

FLOURISHINGCOMMUNITIES

PURPOSE-DRIVENENTERPRISE

STORY-TELLINGFOR PURPOSE-DRIVEN PROJECTS

Breakthrough Social Impact

More certainty

order

More creativity

chaos

Major Social problem

CONTEXT

CONVENTIONS

CONNECTION

CONSCIOUSNESS SHIFT

CONCEPT

CONVICTION

CONCRETE IMPACT

The Impact Story

CONNECTIONTHE ISSUE IN REAL HUMAN TERMSTHE PROBLEM NEED OR DESIRE

CONTEXTWHY THE PREVIOUS SOLUTIONS HAVE TRIED TO SOLVE THE PROBLEM BUT FAILED

CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE MYTHS THAT NEED CHALLENGING

CONSCIOUSNESSSHIFT

THE INSIGHTTHE CREATIVE LEAPTHE NEW WAY OF THINKING

ldquoProblems cannot be solved by the same level of thinking that created themrdquoALBERT EINSTEIN

CONCEPTTHE IDEA THE SOLUTION

CONVICTIONTHE VISION OPPORTUNITY COMMITMENT(SOMETHING BIGGER THAN YOURSELF)

CONCRETEIMPACT IN THE REAL-WORLD

WHAT IS IN IT FOR US CONSUMERS THE WORLD

WHAT IS THE NEW BEHAVIOUR

If yoursquore going to have a story have a big story or none at allJOSEPH CAMPBELL

CONNECTMIND_MAVERICK

WECREATECC (TOOLKIT amp ACCELERATORS)NICKJANKELCOM (STUFF)ULTIMATETRIPTV (TRAVEL)

Page 29: Storytelling for Change-makers

PURPOSE-DRIVENENTERPRISE

STORY-TELLINGFOR PURPOSE-DRIVEN PROJECTS

Breakthrough Social Impact

More certainty

order

More creativity

chaos

Major Social problem

CONTEXT

CONVENTIONS

CONNECTION

CONSCIOUSNESS SHIFT

CONCEPT

CONVICTION

CONCRETE IMPACT

The Impact Story

CONNECTIONTHE ISSUE IN REAL HUMAN TERMSTHE PROBLEM NEED OR DESIRE

CONTEXTWHY THE PREVIOUS SOLUTIONS HAVE TRIED TO SOLVE THE PROBLEM BUT FAILED

CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE MYTHS THAT NEED CHALLENGING

CONSCIOUSNESSSHIFT

THE INSIGHTTHE CREATIVE LEAPTHE NEW WAY OF THINKING

ldquoProblems cannot be solved by the same level of thinking that created themrdquoALBERT EINSTEIN

CONCEPTTHE IDEA THE SOLUTION

CONVICTIONTHE VISION OPPORTUNITY COMMITMENT(SOMETHING BIGGER THAN YOURSELF)

CONCRETEIMPACT IN THE REAL-WORLD

WHAT IS IN IT FOR US CONSUMERS THE WORLD

WHAT IS THE NEW BEHAVIOUR

If yoursquore going to have a story have a big story or none at allJOSEPH CAMPBELL

CONNECTMIND_MAVERICK

WECREATECC (TOOLKIT amp ACCELERATORS)NICKJANKELCOM (STUFF)ULTIMATETRIPTV (TRAVEL)

Page 30: Storytelling for Change-makers

STORY-TELLINGFOR PURPOSE-DRIVEN PROJECTS

Breakthrough Social Impact

More certainty

order

More creativity

chaos

Major Social problem

CONTEXT

CONVENTIONS

CONNECTION

CONSCIOUSNESS SHIFT

CONCEPT

CONVICTION

CONCRETE IMPACT

The Impact Story

CONNECTIONTHE ISSUE IN REAL HUMAN TERMSTHE PROBLEM NEED OR DESIRE

CONTEXTWHY THE PREVIOUS SOLUTIONS HAVE TRIED TO SOLVE THE PROBLEM BUT FAILED

CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE MYTHS THAT NEED CHALLENGING

CONSCIOUSNESSSHIFT

THE INSIGHTTHE CREATIVE LEAPTHE NEW WAY OF THINKING

ldquoProblems cannot be solved by the same level of thinking that created themrdquoALBERT EINSTEIN

CONCEPTTHE IDEA THE SOLUTION

CONVICTIONTHE VISION OPPORTUNITY COMMITMENT(SOMETHING BIGGER THAN YOURSELF)

CONCRETEIMPACT IN THE REAL-WORLD

WHAT IS IN IT FOR US CONSUMERS THE WORLD

WHAT IS THE NEW BEHAVIOUR

If yoursquore going to have a story have a big story or none at allJOSEPH CAMPBELL

CONNECTMIND_MAVERICK

WECREATECC (TOOLKIT amp ACCELERATORS)NICKJANKELCOM (STUFF)ULTIMATETRIPTV (TRAVEL)

Page 31: Storytelling for Change-makers

Breakthrough Social Impact

More certainty

order

More creativity

chaos

Major Social problem

CONTEXT

CONVENTIONS

CONNECTION

CONSCIOUSNESS SHIFT

CONCEPT

CONVICTION

CONCRETE IMPACT

The Impact Story

CONNECTIONTHE ISSUE IN REAL HUMAN TERMSTHE PROBLEM NEED OR DESIRE

CONTEXTWHY THE PREVIOUS SOLUTIONS HAVE TRIED TO SOLVE THE PROBLEM BUT FAILED

CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE MYTHS THAT NEED CHALLENGING

CONSCIOUSNESSSHIFT

THE INSIGHTTHE CREATIVE LEAPTHE NEW WAY OF THINKING

ldquoProblems cannot be solved by the same level of thinking that created themrdquoALBERT EINSTEIN

CONCEPTTHE IDEA THE SOLUTION

CONVICTIONTHE VISION OPPORTUNITY COMMITMENT(SOMETHING BIGGER THAN YOURSELF)

CONCRETEIMPACT IN THE REAL-WORLD

WHAT IS IN IT FOR US CONSUMERS THE WORLD

WHAT IS THE NEW BEHAVIOUR

If yoursquore going to have a story have a big story or none at allJOSEPH CAMPBELL

CONNECTMIND_MAVERICK

WECREATECC (TOOLKIT amp ACCELERATORS)NICKJANKELCOM (STUFF)ULTIMATETRIPTV (TRAVEL)

Page 32: Storytelling for Change-makers

CONNECTIONTHE ISSUE IN REAL HUMAN TERMSTHE PROBLEM NEED OR DESIRE

CONTEXTWHY THE PREVIOUS SOLUTIONS HAVE TRIED TO SOLVE THE PROBLEM BUT FAILED

CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE MYTHS THAT NEED CHALLENGING

CONSCIOUSNESSSHIFT

THE INSIGHTTHE CREATIVE LEAPTHE NEW WAY OF THINKING

ldquoProblems cannot be solved by the same level of thinking that created themrdquoALBERT EINSTEIN

CONCEPTTHE IDEA THE SOLUTION

CONVICTIONTHE VISION OPPORTUNITY COMMITMENT(SOMETHING BIGGER THAN YOURSELF)

CONCRETEIMPACT IN THE REAL-WORLD

WHAT IS IN IT FOR US CONSUMERS THE WORLD

WHAT IS THE NEW BEHAVIOUR

If yoursquore going to have a story have a big story or none at allJOSEPH CAMPBELL

CONNECTMIND_MAVERICK

WECREATECC (TOOLKIT amp ACCELERATORS)NICKJANKELCOM (STUFF)ULTIMATETRIPTV (TRAVEL)

Page 33: Storytelling for Change-makers

CONTEXTWHY THE PREVIOUS SOLUTIONS HAVE TRIED TO SOLVE THE PROBLEM BUT FAILED

CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE MYTHS THAT NEED CHALLENGING

CONSCIOUSNESSSHIFT

THE INSIGHTTHE CREATIVE LEAPTHE NEW WAY OF THINKING

ldquoProblems cannot be solved by the same level of thinking that created themrdquoALBERT EINSTEIN

CONCEPTTHE IDEA THE SOLUTION

CONVICTIONTHE VISION OPPORTUNITY COMMITMENT(SOMETHING BIGGER THAN YOURSELF)

CONCRETEIMPACT IN THE REAL-WORLD

WHAT IS IN IT FOR US CONSUMERS THE WORLD

WHAT IS THE NEW BEHAVIOUR

If yoursquore going to have a story have a big story or none at allJOSEPH CAMPBELL

CONNECTMIND_MAVERICK

WECREATECC (TOOLKIT amp ACCELERATORS)NICKJANKELCOM (STUFF)ULTIMATETRIPTV (TRAVEL)

Page 34: Storytelling for Change-makers

CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE MYTHS THAT NEED CHALLENGING

CONSCIOUSNESSSHIFT

THE INSIGHTTHE CREATIVE LEAPTHE NEW WAY OF THINKING

ldquoProblems cannot be solved by the same level of thinking that created themrdquoALBERT EINSTEIN

CONCEPTTHE IDEA THE SOLUTION

CONVICTIONTHE VISION OPPORTUNITY COMMITMENT(SOMETHING BIGGER THAN YOURSELF)

CONCRETEIMPACT IN THE REAL-WORLD

WHAT IS IN IT FOR US CONSUMERS THE WORLD

WHAT IS THE NEW BEHAVIOUR

If yoursquore going to have a story have a big story or none at allJOSEPH CAMPBELL

CONNECTMIND_MAVERICK

WECREATECC (TOOLKIT amp ACCELERATORS)NICKJANKELCOM (STUFF)ULTIMATETRIPTV (TRAVEL)

Page 35: Storytelling for Change-makers

CONSCIOUSNESSSHIFT

THE INSIGHTTHE CREATIVE LEAPTHE NEW WAY OF THINKING

ldquoProblems cannot be solved by the same level of thinking that created themrdquoALBERT EINSTEIN

CONCEPTTHE IDEA THE SOLUTION

CONVICTIONTHE VISION OPPORTUNITY COMMITMENT(SOMETHING BIGGER THAN YOURSELF)

CONCRETEIMPACT IN THE REAL-WORLD

WHAT IS IN IT FOR US CONSUMERS THE WORLD

WHAT IS THE NEW BEHAVIOUR

If yoursquore going to have a story have a big story or none at allJOSEPH CAMPBELL

CONNECTMIND_MAVERICK

WECREATECC (TOOLKIT amp ACCELERATORS)NICKJANKELCOM (STUFF)ULTIMATETRIPTV (TRAVEL)

Page 36: Storytelling for Change-makers

ldquoProblems cannot be solved by the same level of thinking that created themrdquoALBERT EINSTEIN

CONCEPTTHE IDEA THE SOLUTION

CONVICTIONTHE VISION OPPORTUNITY COMMITMENT(SOMETHING BIGGER THAN YOURSELF)

CONCRETEIMPACT IN THE REAL-WORLD

WHAT IS IN IT FOR US CONSUMERS THE WORLD

WHAT IS THE NEW BEHAVIOUR

If yoursquore going to have a story have a big story or none at allJOSEPH CAMPBELL

CONNECTMIND_MAVERICK

WECREATECC (TOOLKIT amp ACCELERATORS)NICKJANKELCOM (STUFF)ULTIMATETRIPTV (TRAVEL)

Page 37: Storytelling for Change-makers

CONCEPTTHE IDEA THE SOLUTION

CONVICTIONTHE VISION OPPORTUNITY COMMITMENT(SOMETHING BIGGER THAN YOURSELF)

CONCRETEIMPACT IN THE REAL-WORLD

WHAT IS IN IT FOR US CONSUMERS THE WORLD

WHAT IS THE NEW BEHAVIOUR

If yoursquore going to have a story have a big story or none at allJOSEPH CAMPBELL

CONNECTMIND_MAVERICK

WECREATECC (TOOLKIT amp ACCELERATORS)NICKJANKELCOM (STUFF)ULTIMATETRIPTV (TRAVEL)

Page 38: Storytelling for Change-makers

CONVICTIONTHE VISION OPPORTUNITY COMMITMENT(SOMETHING BIGGER THAN YOURSELF)

CONCRETEIMPACT IN THE REAL-WORLD

WHAT IS IN IT FOR US CONSUMERS THE WORLD

WHAT IS THE NEW BEHAVIOUR

If yoursquore going to have a story have a big story or none at allJOSEPH CAMPBELL

CONNECTMIND_MAVERICK

WECREATECC (TOOLKIT amp ACCELERATORS)NICKJANKELCOM (STUFF)ULTIMATETRIPTV (TRAVEL)

Page 39: Storytelling for Change-makers

CONCRETEIMPACT IN THE REAL-WORLD

WHAT IS IN IT FOR US CONSUMERS THE WORLD

WHAT IS THE NEW BEHAVIOUR

If yoursquore going to have a story have a big story or none at allJOSEPH CAMPBELL

CONNECTMIND_MAVERICK

WECREATECC (TOOLKIT amp ACCELERATORS)NICKJANKELCOM (STUFF)ULTIMATETRIPTV (TRAVEL)

Page 40: Storytelling for Change-makers

If yoursquore going to have a story have a big story or none at allJOSEPH CAMPBELL

CONNECTMIND_MAVERICK

WECREATECC (TOOLKIT amp ACCELERATORS)NICKJANKELCOM (STUFF)ULTIMATETRIPTV (TRAVEL)

Page 41: Storytelling for Change-makers

CONNECTMIND_MAVERICK

WECREATECC (TOOLKIT amp ACCELERATORS)NICKJANKELCOM (STUFF)ULTIMATETRIPTV (TRAVEL)