strategic pr
DESCRIPTION
Strategic PR - Patrick Irvine - Blue RocketTRANSCRIPT
A strategically managed approach can…
Establish and maintain a strong reputation
Set you apart from competitors
Educate your target market
Build trust and credibility
Highlight your unique selling points
Contacting journalists
Target journalists individually
Research each journalist’s interests and agenda
Send them a personal email with a uniquely tailored idea
Show your understanding of their work
Say you’re open to ideas
What to look for in a PR company
A company you can work with on a daily basis
Straight-talking people you feel you can trust
Reasonable rates or a special small company package
Someone who comes highly recommended
Someone with a creative and proactive approach
Someone who has lots of experience working with small companies
Flood-modelling company, needs to…
• Break into big markets
• Distinguish itself from competitors
• Establish reputation as experts
Case study: Ambiental Flood risk assessment consultancy
Aim Campaign to raise the profile of Ambiental as a company that is developing pioneering new technology to help insurers, risk managers, government and businesses to tackle the risks of environmental catastrophes such as flooding.
Results A wide variety of high profile press coverage was secured across the insurance press and national newspapers which boosted Ambiental’s profile as industry experts and positioned them alongside major blue chip companies.
Blue Rocket secured more than 30 pieces of coverage including a full page article with flood maps in the Evening Standard, expert comment from Ambiental in the Daily Express and The Sunday Telegraph and monthly coverage in the insurance press.
They have also appeared on Newsnight, BBC news and Channel 4’s Dispatches: Britain Under Water
What PR has done for Ambiental The campaign generated a very high return on investment and positioned Dr. Justin Butler as a leading expert on flood risk and has also generated a number of high profile sales leads.
Campaign example Mapping out your company’s success
We believe that just because you are small it doesn’t mean that you can’t think big. This is why we help our clients to secure high profile press coverage in leading publications that help to build validity and recognition in their company. Our work with Ambiental Technical Solutions has helped to propel the company into the limelight attracting new sales leads from large companies and positioning them as leading experts in both national newspapers and television shows: