strategy & mechanism for ip managements & operations

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Strategy & Mechanism for IP Managements & Operations 阮阮阮 James C. Yuan 阮阮阮阮 阮阮阮阮阮阮 阮阮阮阮阮阮阮阮 MiTAC International Group, Vice President / General Counsel 阮阮阮阮阮阮阮 阮阮阮阮阮 Soochow Law School, Associate Professor 阮阮阮阮阮阮阮阮阮阮阮阮阮 阮阮阮 Taiwan Technology Industry Legal Officers Association “TILO”, Chairman

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Strategy & Mechanism for IP Managements & Operations. 阮啟殷 James C. Yuan 法學博士 神達電腦集團 副總經理暨法務長 MiTAC International Group, Vice President / General Counsel 東吳大學法研所 兼任副教授 Soochow Law School, Associate Professor 台灣科技產業法務經理人協會 理事長 - PowerPoint PPT Presentation

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Page 1: Strategy & Mechanism for  IP Managements & Operations

Strategy & Mechanism for IP Managements & Operations

阮啟殷 James C. Yuan 法學博士

• 神達電腦集團 副總經理暨法務長

MiTAC International Group, Vice President / General Counsel

• 東吳大學法研所 兼任副教授 Soochow Law School, Associate Professor

• 台灣科技產業法務經理人協會 理事長 Taiwan Technology Industry Legal Officers Association “TILO”, Chairman

 

Page 2: Strategy & Mechanism for  IP Managements & Operations

IP Challenges-1A. Numerous Patent Claims

1.Patent Trolls Buzz & Attack

2. Licensing Cost vs. Low Profit Margin

3. Attorney Fee v. Royalty / Damages Compensation

4.OEM Manufacturer’s Sandwich Dilemma • Powerful Buyers and Vendors for IP Indemnity5. Lack of Powerful & Essential Patents 6. Shortage of (Qualified) IP IH Engineers

B. Industrial Standards Issues

1.Logos? Patents?2.Licensing Cost?3.Lawsuit History?

C. Open Source Issues

1.Obligations Resulting from Open Source Software2.No Cost as Using Open Source Codes? • Free of Use ≠Free of Cost

Page 3: Strategy & Mechanism for  IP Managements & Operations

IP Challenges-2

D. Enormous Patent Filling & Maintenance Cost

1. Routine Patent Review2. Try to Make Profit

E. Various Legal Systems1. Judicial System in U. S. • Right to Sue 2. Border Protection Measures in EU• Smoking Gun3. Legal Fees

Page 4: Strategy & Mechanism for  IP Managements & Operations

Judicial Action (Court)

1. Injunctive Relief

2. Damages• Monetary Compensation• Litigation Costs & Expenses Criminal Sanction • Loss of Market• Loss of Good Will

Administrative Actions(ITC – in US/ Border Protection

Measures in EU)

1. Exclusion Orders

2. Cease & Desist Orders• No Importations• No Sales• Litigation Costs & Expenses• Shipment detention / • Postpone/Confiscation

3. Customs Block

4. Place of

-Trade show

-Customs

Legal Consequences from IP Infringements

Page 5: Strategy & Mechanism for  IP Managements & Operations

Avoiding IP RiskAvoiding IP Risk

Protecting InnovationProtecting Innovation

Activating IP AssetActivating IP Asset

CorporateCorporateIP Strategy IP Strategy

Page 6: Strategy & Mechanism for  IP Managements & Operations

Mechanism to Avoid IP Risks

Potential IP Risks

ProjectProjectReviewReview

IP-RelatedIP-RelatedResearchResearch

IP-RelatedIP-RelatedDatabaseDatabase

Real-timeReal-time IP Risk AlertIP Risk Alert

Page 7: Strategy & Mechanism for  IP Managements & Operations

IP Risks Prevention Mechanism

A. Project Review / Free to Operate1. Risky Patent Search2. Industrial Standards & Open Source3. To Design Around, to License or Reserve IP Cost?4. Patentability Review

B. IP-Related Database1. License Status in Market2. Dangerous Patents3. Potential Litigations

C. IP-Related Researchex: Android Issue/ Standard Issue/ Open Source/ …

D. Real-Time IP Risks Alertex: IP e-News/ IP-related litigation & Patent Monitor Report / IP Research Report

Page 8: Strategy & Mechanism for  IP Managements & Operations

IP Affairs Management

A. IP Cost Reservation: Industrial standards (2G/ 3G/ MPEG-2/ DVB-T/…) Visible Risk from On-going Litigations (Android-Related…) Ongoing License Negotiation From Trolls Issues & Others…

B. IP Indemnity from Buyers / Vendors: IP Negotiation in OEM / ODM Agreement Components / Chipsets concerning Industrial Standards Contribution of Vendors

C. IP License Agreement Management: Renewal & Termination Product Score / Definition Routine Audit

Page 9: Strategy & Mechanism for  IP Managements & Operations

Strategy to Activate IP Assets

Patent Portfolio 1. Monthly Review Patent Portfolios

• Patent Inventory• Maintain or Give Up 2. Classify Patents in Patent Maps 3. Organize Portfolios by Field of Use • By Product• By Technology

Strategy to Activate Granted Patents• To License?• To Sell?• Cross License• Tax Purposes

Page 10: Strategy & Mechanism for  IP Managements & Operations