YOUNG DRIVER RESEARCH INITIATIVE

STUDENT LEADERS TRAINING

YOUNG DRIVER RESEARCH INITIATIVE (YDRI)

RLAF Part II: How, When and Where?

TO MAKE RLAF WORK, YOU NEED:

• Key elements• Action plan• Motivation• Help• A timeline

- NTDSW is October 17 - 23, 2010

KEY ELEMENTS: THE MINIMUM1. Friends Driving Friends poll2. Poll follow-up activities

• School intercom announcement

• Cafeteria Posters (Q & A)

3. One other activity from the RLAF menu

4. Distribution of one RLAF tool• flyers, posters, table tents,

stickers, bookmarks

KEY ELEMENTS: EXAMPLE

Posters and Flyers

• Downloadable from ridelikeafriend.com

• 4-color • Black-and-white

KEY ELEMENTS: EXAMPLE

Drivers select their rules:1) Wear your seatbelt2) Don’t pressure me to

speed3) No drinking or drugs4) Keep the music down5) Keep your phone

conversation short6) No yelling

Help if I ask you to:1) Turn down the music2) Answer my cell3) Give me directions4) Just chill

KEY ELEMENTS: EXAMPLE

Reach the students in popular “hang-out”

locations: • Cafeteria table tents for

lunchtime reading• Library study areas• Health classrooms

KEY ELEMENTS: EXAMPLE

Sample Question: What is the most harmful thing passengers can do in a car?

1) Distract the driver2) Be loud (talking loud, playing music

too loud, etc.)3) Forget to wear seatbelts4) Talk constantly on a cell phone5) Pressure driver to speed6) Act wild (like dancing or singing)

SHARED ACTION PLAN: TEENS TALK

Conduct the “Friends Driving Friends” poll:• Teens meet in the morning to pick up their clipboards

and poll questions• Students poll peers during lunch, in the hallway,

at study hall or school eventsTeam decides:• How will poll results be announced/posted? • Who will make morning announcements? • What other activities should we do?

ACTION PLAN

• Which posters and flyers speak to our school? Do they represent our students?

• What other materials will work best for us?• Do we want to design and create banners

or t-shirts?

SHARED ACTION PLAN: TEENS LEAD

Students do the real work and make decisions:• How will we recruit our

organizing team (s)• How will we promote

this?• How will we turn our

plans into action?

THERE’S HELP!

• Your advisor• Letters to generate

support and donations• Ideas for gaining support• Templates for promotion

and donations

GENERATE PEER EXCITEMENT

Spring: Get the RLAF dates on the school calendar or add an

“E-Countdown to RLAF Campaign” on the school web page.

Summer: Keep the momentum going! Design an RLAF t-shirt for organizers and create posters “RLAF- It’s Coming: 10/17/10”

Fall: Have “Just Chill” stickers ready for the first day of school and back-to-school night.Make weekly RLAF announcements.

RLAF SUCCESS

CREATE YOUR TIMELINEKey message:

Start in the spring to gain momentum for the fall• Get lots of student groups, clubs and teams involved• Get RLAF on the school calendar during National Teen Driving Safety Week

NATIONAL TEEN DRIVER SAFETY WEEK:

October 2010 October 2011

NATIONAL TEEN DRIVER SAFETY WEEK:

WHAT DOES SUCCESS LOOK LIKE?

• Keep track of how the campaign is going.• After the campaign, reflect on what could have gone better,

what activities were a hit and improvements for the future.

Available courtesy of the

Research and Outreach Alliance of:

www.ridelikeafriend.com

YOUNG DRIVER RESEARCH INITIATIVE