European Commission Enterprise and Industry

Studiu APDETIC Go digITal

European Commission Enterprise and Industry

The e-Skills Week is an initiative

of the European Commission

European Commission Enterprise and Industry European Commission Enterprise and Industry

Agenda

• Introducere

• Rezultate principale

• Date studiu

European Commission Enterprise and Industry

Introducere

• Esantion: 10.010 respondenti online unici la chestionar

• Obiectiv: Identificarea obiceiurilor de utilizare a

calculatorului si Internetului in rindul tinerilor

Dotarea tinerilor cu echipamente IT&C si intentii de cumparare

• Perioada de desfasurare: 15 februarie – 5 martie

European Commission Enterprise and Industry

Rezultate principale

• Numarul de femei care au completat chestionarul a fost semnificativ mai mare decit numarul de barbati – 61% - 39%

• Tinerii utilizeaza calculatorul si Internetul in special pentru comunicare (89%) si informare (80%)

• Majoritatea tinerilor (62%) isi doresc achizitionarea unui nou laptop

European Commission Enterprise and Industry

Rezultate principale

• Un numar semnificativ de respondenti (78%) petrec peste 3 ore pe zi conectati la Internet

• Comenzile online in rindul tinerilor au devenit familiare, astfel 87% dintre ei realizind o comanda electronica

• In schimb, principala modalitate de plata a ramas in continuare “Plata ramburs” (60%)

European Commission Enterprise and Industry

Structura esantionului

61% 39%

Sex

Femei Barbati

European Commission Enterprise and Industry

Structura esantionului

12%

39%

49%

Ocupatie

Alta ocupatie Elev Student

European Commission Enterprise and Industry

PC detinut – raspuns multiplu

49%

33%

17% 1%

Tip PC detinut

Desktop Laptop Laptop si Desktop Nu detin

European Commission Enterprise and Industry

Intentie de achizitie

9%

62% 28%

1%

Intentie achizitionare PC

Desktop Laptop Nu doresc sa il schimbe Nu detin

European Commission Enterprise and Industry

Durata zilnica utilizare PC

18%

80%

2%

Durata zilnica petrecuta in fata PC-ului

1-3 ore Peste 3 ore Sub o ora Count

European Commission Enterprise and Industry

Achizitii prin Internet

87%

11%

2%

Achizitii prin Internet

Da Nu NR

European Commission Enterprise and Industry

Modalitate de plata

20%

21%

59%

Modalitate de plata

Plata online Plata online si Plata prin ramburs Plata prin ramburs

European Commission Enterprise and Industry

Utilizare Internet

Comunicare Descarcare Educational Entertaiment Informare Altele

89%

61%

78% 79% 80%

34%

Scop utilizare Internet

European Commission Enterprise and Industry

Dispozitive utilizate

Camere fotovideo Console de jocuri MP3 USB Telefon Altele

61%

8%

43%

76%

94%

14%

Dispozitive mobile utilizate

European Commission Enterprise and Industry

GO digITal!