stumbleupon mobile advertising webinar recap - oct 2012
DESCRIPTION
On Wednesday, October 10th, StumbleUpon hosted a free webinar sharing some key insights about capturing the mobile audience. Focused on strategies for creative directors and media planners/buyers, the webinar discussed: + Optimizing content layout and selection given limited screen real estate + Providing a seamless experience using the in-flow advertising approach + PSY's dance moves in 4 simple stepsTRANSCRIPT
OP OP OP Mobile Advertising!
!
#SUGangnamStyle!
Jack Krawczyk !!
Head of Monetization!
Rishvika Kumar!!
Marketing Associate!
October 10, 2012
Todayʼs PSY* Lessons!
State of Mobile!!!The User Experience Equation!!!4 Steps to mobile advertising #SUGangnamStyle!
* PSY is in no way / shape / form endorsing this… officially!
op
op
op
#SUGangnamStyle!
PSY: !Dress Classy, Dance Cheesy!
Mobile: !Big Reach,!
Personal Touch!
Mobile sales outpacing desktop!
11%!
24%!
2%!2010! 2011! 2012!
% traffic from mobile!
Itʼs not a fad.!!
Mobile is growing everywhere.!
PSY: Noble at day time, crazy at nighttime!
Mobile: Used on the go, used only by you!
Mobile is more of a personal connection.!
…with a focus on getting to the point.!
Thatʼs why we believe in native monetization.!
Native Advertising!
Advertising that integrates with the native use case of the platform.!
What do people
do on their mobile devices,
anyway?!
Everything!!
“Weʼre now seeing traffic at rapid rates where users are moving to
mobile, so we have to take advantage.” !
!Solmon Masch!
Director of Mobile Sales & Strategy, Time Inc. !
The Bottom Line!!
Optimize your ad campaigns for mobile devices!!
Mobile Advertise #SUGangnamStyle!!
So, what can advertisers do to effectively reach a mobile audience? !
op
op
op
PSY: !A guy who seems calm but plays when he plays!
Mobile: Advertisements must be seamlessly incorporated into the user experience – within the flow of accomplishing the tasks at hand!
Psy taught Britney Spears,
and now itʼs your turn. !
!Ready?!
PSY: Put your sunglasses on!
Mobile: !Get your ad ready!
#1!
PSY: Do the cowboy!
Mobile: !Use rich visuals to make sure
your content stands out!
#2!
#3!PSY: Ride the horse!
Mobile: !Once your grab the audienceʼs attention, youʼve got to keep them engaged!
#4!PSY:
Grand finish!
Mobile: !Provide the user with
a seamless experience!
www.stumbleupon.com/pd/campaign!
Q & A!#SUGangnamStyle!
!Follow Us:!
@PaidDiscovery!@StumbleUpon!
@JackK!!
Thank you!!