stw case study (002)

1
Challenges Our Solution The Store Manager says: Stone Tile Warehouse is a Clearance Outlet for remnant stock and discontinued lines of first quality stone. Its high-quality products are imported from many countries around the world including Italy, Turkey, Spain & Germany. MJ Social organized and promoted a double event marketing campaign, where 2 complementary highly targeted audiences could take the chance to network with likeminded professionals from the Construction and Building Products industries, get access to two Stone Specialists to discuss their needs, gain new business contacts, and get the opportunity to strike the ultimate bargain with the safety of the Stone Specialists’ support. Through cross promotion via Facebook and LinkedIn, in just 6 weeks, MJ Social… “I found Federica on LinkedIn and decided to commit to a 6 weeks project to move a massive amount of remaining stock via social media. She wasted no time. She organised a double event promotional campaign through social media and managed the whole process up to the day of the events. Our enquiries tripled during the lead up to the events, and we sold $17,000 worth of stock as a direct result of the campaign. I regard Federica as one of the best online marketers in Perth.” Noel McGeough Stone Tile Warehouse Director The newest of a group of established businesses, Stone Tile Warehouse needs to spread awareness around its name and brand within the Perth community, gain new contacts, and clear 500 craters of premium quality stone urgently. Key Objectives: • Increase Awareness • Lead Generation • Stock Clearance July/August 62 8 2,360 58,169 July/Aug Leads Roi data Reach Engagement Case Study by Stone Tile Warehouse $17,000 worth of stock sales were produced. Delivered 170% of ROI. ... increased content reach from 8 to 58,169. Generated 199 new leads. Increased direct engagement from 62 to 2,360.

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Page 1: STW Case Study (002)

Challenges

Our Solution

The Store Manager says:

Stone Tile Warehouse is a Clearance Outlet for remnant stock and discontinued lines of first quality stone. Its high-quality products are imported from many countries around the world including Italy, Turkey, Spain & Germany. 

MJ Social organized and promoted a double event marketing campaign, where 2 complementary highly targeted audiences could take the chance to network with likeminded professionals from the Construction and Building Products industries, get access to two Stone Specialists to discuss their needs, gain new business contacts, and get the opportunity to strike the ultimate bargain with the safety of the Stone Specialists’ support. Through cross promotion via Facebook and LinkedIn, in just 6 weeks, MJ Social…

“I found Federica on LinkedIn and decided to commit to a 6 weeks project to move a massive amount of remaining stock via social media. She wasted no time. She organised a double event promotional campaign through social media and managed the whole process up to the day of the events. Our enquiries tripled during the lead up to the events, and we sold $17,000 worth of stock as a direct result of the campaign. I regard Federica as one of the best online marketers in Perth.”Noel McGeoughStone Tile Warehouse Director

The newest of a group of established businesses, Stone Tile Warehouse needs to spread awareness around its name and brand within the Perth community, gain new contacts, and clear 500 craters of premium quality stone urgently.

Key Objectives:

• Increase Awareness • Lead Generation • Stock Clearance

July/August

628

2,360

58,169

July/AugLeads Roi data Reach Engagement

Case Study byStone Tile Warehouse

$17,000worth of stock

sales were produced.

Delivered

170% of ROI.

... increased content reach

from 8 to

58,169.

Generated

199 new leads.

Increased direct engagement

from 62 to

2,360.